The INSEEC BBA program

Discover the BBA INSEEC

  • BAC + 4 approved by the French Ministry of Higher Education
  • THE most awarded post-baccalaureate diploma format in the world
  • 170 partner universities worldwide
  • Gradual professionalization
  • A progressive French/English course or a 100% English course
  • A dynamic community life (+30 associations)

With its state-approved diploma, multi-disciplinary teaching and innovative, interactive pedagogy, the school trains future operational managers with international profiles, capable of meeting tomorrow’s major challenges.

You wish to have an international career in the sector of :

Join one of France’s top 10 post-bac to Bac+4 program .

Discover the objectives of our 4-year programINTERNATIONAL MANAGER

Graduates of the INSEEC BBA in International Business Management manage a team of employees, a project, a department or an entity in a multicultural or international environment.

He/she participates in defining strategy and decides on the tools and operational resources to be implemented to achieve the objectives contributing to the organization’s performance. It leads cross-functional projects in one of the following areas: marketing, finance, sales, management, human relations.

A word from Guillaume GARNOTEL – Director of the BBA INSEEC

“True to its pioneering character, our school offers a Bachelor in Business Administration (BBA) based on an innovative and ambitious educational project, in line with the economic challenges to come.

Our program, approved by the French Ministry of Higher Education, Research and Innovation and modeled on the Anglo-Saxon BBA modelgives you the choice, after obtaining of the state-approved Bac+4 diploma, between rapid professional integration thanks to the high employability it offers, or continuing your studies in Master 2 (corresponding to the European LMD model). In this case, you will have access to a wide range of specializations – in France or abroad – offered by our schools around the world.

Our aim is to train young professionalssionals who are pragmatic, operational, multicultural and open to the world, and to prepare them for successful professional integration in France and abroad.

This program, with its strong international dimension, has always focused on the development of skills that are highly valued by companies and that will stand out on attractive resumes and make your application stand out from the rest.”

Why choose the INSEEC BBA?

A rich and interactive pedagogy in project mode

  • Wide-ranging skills in all aspects of business, management and administration.
  • An innovative teaching method based on group work and achievements
  • A strong immersion in the company
  • Preparation for the international job market

What is the recognition of the BBA INSEEC diploma in France and abroad ?


Our program has a triple recognition :

  • VISA issued by the French Ministry of Higher Education and Research,
  • A level 6 RNCP title issued by the Ministry of Labour
  • The international format of the degree (BAC+4) which corresponds to the Anglo-Saxon system of graduation.

The recognition granted to the diploma is a guarantee of the pedagogical quality of our 4-year course and allows a rapid and promising professional integration.

Rejoignez l’INSEEC BBA

What is the INSEEC BBA curriculum?

What courses are offered in the 1st and 2nd years of the INSEEC BBA?

The 1st and 2nd year of the INSEEC BBA program

1st year objective: Discover the business world and develop your general culture

Number of course hours: 418h

2nd year objective: Modeling, understanding business issues and opening up to international markets

Number of course hours: 420h

Programme d’enseignement – 1ère année

  • Introduction Statistics
  • Voltaire Project
  • Marketing fundamentals
  • Business Game
  • Company law
  • Geoeconomics of Europe
  • LV1 English
  • LV2
  • Sales techniques
  • Cross Cultural Management
  • Corporate IT
  • CREA Challenge
  • Project Management – AEP
  • Geo-political events
  • Statistics and survey methodology
  • Market research techniques
  • Corporate communication
  • International Trade
  • Introduction to corporate strategy-> Business economics
  • International Week
  • International Negotiation
  • Computer Science – Advanced Excel
  • Story Telling
  • Sales Team Management
  • Project Management – AEP

Programme d’enseignement – 2ème année

  • Financial analysis
  • Distribution
  • Business financing
  • Offer marketing
  • Business Game – First Strat
  • Labour law
  • Communicate and convince
  • TCI – International Business Techniques
  • LV1 – English
  • LV2
  • LV3
  • Computer science Photoshop and Indesign
  • Approach to External Markets
  • Project management – PEA
  • Boot Camp
  • Advanced Financial Analysis
  • Advertising Promotion
  • Cost analysis and control
  • International Week
  • Communicate and convince
  • Computers – advanced excel

What courses are offered in the 3rd and 4th years of the INSEEC BBA?

The 3rd and 4th years of the INSEEC BBA program

3rd year objective: Immerse yourself in an international environment and initiate a professional project

Number of course hours: 216h (for 1 semester in France)

4th year objective:

Professionalization at the heart of the BBA INSEEC program

Number of course hours: 441h

Programme d’enseignement – 3ème année

  • International markets and financing
  • Budgetary Management
  • Investment policy and choices
  • Financial diagnosis
  • Brand strategy
  • E-Marketing / Internet Marketing
  • International Marketing & Communication
  • Consulting and Development Mission
  • LV1 English
  • Geostrategy
  • LV2
  • Business intelligence
  • LV3
  • Corporate Strategy
  • Human resources and social relations
  • Innovation management
  • Professional Project
  • Start Up Challenge

Programme d’enseignement – 4ème année (tronc commun)

  • LV1 – English / TOEIC
  • LV2
  • Business engineering
  • LV3
  • Corporate strategy
  • Methodology of the Applied Research Paper
  • Change management
  • Project Management

4ème année majeure – Global Marketing & Brand Strategy (100% English)

  • Marketing Research
  • Brand Management
  • Content Marketing
  • B to B Marketing
  • Digital Marketing
  • Marketing Consulting Project
  • Packaging
  • Photoshop
  • Corporate communication

4ème année majeure – International Finance (50% english)

  • Strategic controlling
  • Block Chain and Cryptocurrencies
  • Audit
  • Financial Strategy
  • Asset management
  • Excel VBA
  • Corporate Finance – Global Assets Management
  • Merger and acquisition
  • Financial Markets & Trading

4ème année majeure – Digital Marketing & Data Management

  • Inbound Marketing & E-CRM
  • Brand and Social Networks
  • Digital Project
  • E-consumer & Data Analysis
  • Digital Communication SE0 & SEA
  • New digital trends
  • Image editing techniques
  • Overview of web technologies
  • Applied research paper

4ème année majeure – International Business & Innovation (100 % English et en Alternance)

  • Market Research
  • Brand Management
  • Packaging Design
  • Corporate Communication
  • International Retail and Distribution
  • Budget Management
  • Developing and Lauching Products Across Sectors
  • Digital Communication and Advertising

Here are a few examples of jobs available after the INSEEC BBA

✓ Unit/Department Manager/Director

✓ Marketing Manager, Innovation

✓ Product manager / Project manager

✓ Sales, marketing and communications manager

✓ Business engineer

✓ Logistics, Purchasing, Supply chain manager

✓ Business Creator

✓ Management controller / Auditor

✓ Chief Financial Officer

✓ Trader

✓ Human resources manager/consultant

What professional skills are developed through INSEEC BBA training?

What business skill sets are being developed?

  • RNCP36035BC01 – Understand the business world, understand an organization’s ecosystem, make proposals for your company
  • RNCP36035BC02 – Develop company visibility and sales through sales and marketing in an international environment
  • RNCP36035BC03 – Managing a team, taking responsibility and showing leadership
  • RNCP36035BC04 – Use decision-making tools and develop a detailed approach to budget management in your area of responsibility, and communicate effectively with the company’s accounting department.
  • RNCP36035BC05 – Develop the ability to analyze your working environment, markets and financial flows in a globalized environment.
  • RNCP36035BC06 – Monitor opportunities, protect your professional working environment and master the legislative framework of your field of responsibility

What are the teaching methods?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

Is the INSEEC BBA a professional program?

The INSEEC BBA program delivers the RNCP36035 title of

“International Manager” Level 6

Certification is obtained by capitalizing on all 6 skill blocks.

Book your personal appointment

Our Admissions teams in Lyon, Bordeaux and Paris will meet you face-to-face for a personalized appointment. Do you have any doubts or questions about the BBA program or life at INSEEC? Book your personal appointment with our team now.

Découvrez nos prochains événements BBA INSEEC

Retrouvez nos événements sur nos campus de Lyon, Bordeaux et Paris ou participez en ligne

    What are the tuition fees for 2023/2024?

    Initial training:

    BBA1st year: €10,800

    BBA2nd year: €11,200

    BBA 3rd year: €11,500

    BBA 4th year: €10,800

    Continuing education (sandwich courses) :

    BBA 4th year: €11,340

    Prerequisites for admission to the International Business Management work-study major: Validation of the 3rd year of the BBA INSEEC (180 ECTS credits) – work-study major open only to students enrolled at the BBA INSEEC.

    In the case of work-study training, tuition fees are payable by the OPCO and the company signing the contract.

    What kind of financial assistance is available?

    INSEEC offers several financial aid schemes:

    INSEEC BBA training key figures

    93% training success rate

    96% overall satisfaction

    38,000€ average graduation salary

    98% of our young graduates in employment within 06 months of graduation

    *survey conducted in March 2022 on 2021 graduates (148 respondents)

    2 possibilities to integrate the BBA INSEEC

    Find out all the details below:

    Are you a senior in a French high school?

    Do you have a bachelor’s degree or a bachelor’s degree + 1 or 2 years?

    Application for international students living outside France

    Beware! The international admission procedure only applies to you if you are not a French citizen, if you live outside of France and if you are not attending a French high school

    More information on the BBA international management course INSEEC

    On which campuses is the BBA INSEEC located?

    Quais de Bordeaux, un des campus inseec
    Batiment citröen campus inseec Lyon
    Big Ben proche du campus INSEEC à Londres
    Campus Paris INSEEC, vue de la seine

    How can I study with a disability?

    The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.

    Accessibility of premises: all our campuses are accessible to people with disabilities.

    Contacts for disability referents by campus:
    Lyon : Manon TURLIN –
    Bordeaux : Fanny LUSTIN –

    Updated January 10, 2023

    Are multiple entries possible?

    There is only one start of the school year, in September.

    Is it mandatory to join an association?

    In the first and second year, it is indeed compulsory for students to participate in the school’s community life, as this is part of the educational project.

    How to apply to the BBA program?

    More information on the admissions procedures page.

    Updated 18 October 2023