The Communication specialization at INSEEC

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Communication, a sector that renews itself

The professions of COMMUNICATION being by nature of a great diversity, our pedagogical approach is in line with the logic of global and corporate communication and visual communication engineering. Our objective is to train profiles as diverse as those of an advertising agency account manager, an advertising manager, an external/internal communications manager, etc.

Since 1975, our group has been committed to providing an education based on expertise. Professionalism and pragmatism are the two key words at INSEEC.

These courses are based on a network of graduates and experts in the field of communication, as well as on very close relations with the major players in this sector.

Lecture hall courses

Is the field of communication a sector of the future?

Yes, the communication professions still have a future! Every year, dozens of new professions appear to meet the very specific needs of many organizations, from start-ups to large groups.

Although nonexistent a few years ago, some of these professions have now become a matter of course and are favored by organizations in all sectors of activity. In addition, this field offers a great opportunity for young graduates to showcase their updated skills, compared to previous generations who are sometimes a bit outdated. external/internal, etc.

Example of skills developed in our programs:

  • Visual identity and graphic charter
  • Management and crisis communication
  • Media planning and strategy of means
  • Press and public relations
  • Marketing & communication strategies for events
  • Sponsorship, patronage and partnership strategies

The communication strategy is a central issue for companies that do not hesitate to spend thousands of euros. According tothe Institute of Advertising Research and Studies (IREP), in 2016, communication represented an investment of 31.9 billion euros for organizations.

Communication is one of the 10 areas of expertise of the INSEEC business school. Discover our 9 other specializations in business, digital & data, finance, real estate, international, luxury & wine, marketing, HR & health, sports.



Updated 29 March 2022