Bachelor Wine in Lyon

INSEEC’s Bachelor of Wine in Lyon gives you the opportunity to work in a city at the crossroads of France’s great vineyards: Beaujolais, Côtes-du-Rhône and Burgundy. As the capital of gastronomy and a city of culture, Lyon is the ideal place to study wine in all its commercial, marketing and event-related dimensions.

You will develop solid skills in :
– wine and spirits marketing, brand management and communication ;
– international trade, distribution, wine tourism and management.

Studying in Lyon means benefiting from a dynamic economic fabric, a network of passionate professionals and concrete opportunities to build a project that suits you.

No, there is no competitive entrance exam. Admission is via a clear and accessible process:
– written test (MCQs in general knowledge and English) ;
– a motivational interview to understand your plans, interests and ambitions.

What INSEEC expects from you is a sincere commitment, a desire to learn and an ability to project yourself into an exciting and constantly evolving sector. Whether you have a general or technological education or are changing careers, what counts is your motivation.

Yes, work-study is possible from the 3ᵉ year of the Bachelor Vin. This format allows you to:
– apply your skills in a real-life professional setting ;
– build an operational profile, appreciated by recruiters in the sector.

INSEEC will support you throughout your search thanks to :
– a network of partner companies in the wine-growing, sales and events sectors ;
– workshops and coaching to help you structure your applications and succeed at interviews.

You will follow your training on the INSEEC campus in Lyon, located in the former Citroën building, close to the banks of the Rhône. Modern, bright and well-equipped, this campus welcomes students from a wide range of backgrounds in an atmosphere conducive to exchange and progress.

The collaborative work spaces, connected classrooms and community life all contribute to creating an environment where you can learn, exchange ideas and grow.

INSEEC Lyon’s Bachelor of Wine course is based on practical projects to give you real-life experience. You will be required to :
– organise wine events;
– carry out market research for wineries;
– build communication or product promotion campaigns.

These experiences will enhance your autonomy, your sense of initiative and your ability to act professionally. You won’t just be learning: you’ll be building your future, step by step.