BBA Business in Lyon

Choosing the BBA Business program at INSEEC Lyon means joining a comprehensive, professional training program with an international outlook. You'll develop solid skills in management, strategy, business, entrepreneurship, finance and digital marketing. This program prepares you to understand major economic issues, to manage projects and to work as part of a team in a variety of contexts. Lyon, France's second-largest economic hub, is an ideal place to learn, experiment and forge concrete links with companies. Cosmopolitan, innovative and forward-looking, the city offers a dynamic ecosystem that multiplies professional opportunities. At INSEEC Lyon, you'll learn by doing, surrounded by experts and students from a wide variety of backgrounds.

Admission depends on your academic profile: - In your final year of high school, you go through Parcoursup with the PASS common entrance exam. - In bac+1 or bac+2, you apply directly on the basis of a portfolio, followed by an individual interview. This process aims to better understand your project, your background and your motivation. At INSEEC, we value the desire to learn, the ability to plan ahead, and the ambition to evolve in a demanding yet accessible environment.

The program takes place on the INSEEC Lyon campus, housed in the former Citroën building between the quays of the Rhône and Part-Dieu. Modern, bright and connected, this campus offers coworking spaces, relaxation areas, digital facilities and a dynamic student life. You'll find yourself in a stimulating environment, surrounded by students from a wide range of backgrounds. It's a place that's not only conducive to learning, but also to initiative, exchange and personal progress.

Right from the first year, you'll take part in projects linked to the world of business: market research, brand strategies, business start-ups, business games, and more. These projects enable you to test your ideas, work in teams and make decisions. By confronting real-life situations, you develop your capacity for analysis, leadership and efficiency. It's this experience that gives meaning to your training... and value to your profile.