BBA Business in Lyon

Choosing the BBA Business at INSEEC Lyon means joining a comprehensive, professionally-oriented course with an international outlook. You will develop solid skills in management, strategy, business, entrepreneurship, finance and digital marketing. This programme prepares you to understand the major economic issues, to manage projects and to work as part of a team in a variety of contexts.

Lyon, France’s second-largest business centre, is an ideal place to learn, experiment and forge practical links with companies. Cosmopolitan, innovative and forward-looking, the city offers a dynamic ecosystem that multiplies professional opportunities. At INSEEC Lyon, you learn by doing, surrounded by experts and students from a wide range of backgrounds.

Admission depends on your academic profile:
– In the final year of secondary school, you go through Parcoursup with the PASS common entrance exam.
– In bac+1 or bac+2, you apply directly on the basis of a portfolio, followed by an individual interview.

The aim of this process is to gain a better understanding of your project, your background and your motivation. At INSEEC, we value your desire to learn, your ability to plan ahead and your ambition to develop in a demanding but accessible environment.

The programme is taught on the INSEEC Lyon campus, housed in the former Citroën building between the banks of the Rhône and Part-Dieu. Modern, bright and connected, this campus offers coworking spaces, relaxation areas, digital facilities and a dynamic student life.

You’ll work in a stimulating environment, surrounded by students from a wide range of backgrounds. It’s a great place to learn, but also to take initiative, share ideas and make personal progress.

From the first year, you will take part in projects linked to the world of business: market research, brand strategies, business start-ups, business games, and so on. These projects allow you to test your ideas, work in teams and make decisions.

By confronting real-life situations, you develop your capacity for analysis, your leadership skills and your effectiveness. It’s this experience that gives meaning to your training… and value to your profile.