BBA Marketing in Bordeaux

Choosing the BBA Marketing in Bordeaux means learning the fundamentals of marketing in an innovative, forward-looking city. You'll explore a wide range of topics, including digital strategy, consumer behavior, international marketing and brand communication. At INSEEC, you'll develop a comprehensive vision of the profession thanks to an active teaching approach, punctuated by case studies, collaborative projects and in-company experience. The Bordeaux campus offers an environment conducive to exchange, creativity and the building of a career path to suit you.

There are two ways to enter the BBA Marketing program at INSEEC Bordeaux. If you're in your final year of high school, you apply via Parcoursup and the PASS concours commun. If you have already obtained your baccalaureate or completed one or two years of higher education, you can apply for parallel admission via a dossier. INSEEC analyzes your academic results, then invites you to a motivational interview. This discussion helps us to understand your project, assess your commitment and measure your potential to progress in an international, professional program.

Training takes place on the Bordeaux Chartrons campus, at Hangar 18, Quai de Bacalan. This modern space, in the heart of the innovation zone, offers working conditions that are conducive to learning and collaboration. You'll benefit from connected infrastructures, group work spaces and a dynamic student life. When you choose INSEEC Bordeaux, you're joining a campus focused on business and the future.

Throughout the program, you'll work on real-life projects with companies: product launches, communications campaigns, digital strategy... At INSEEC Bordeaux, these projects place you in a group dynamic, encouraging you to take initiative and assert your ideas. In this way, you develop a practical vision of marketing and a solid professional posture.