BBA Marketing in Bordeaux

Choosing the BBA Marketing in Bordeaux means learning the fundamentals of marketing in an innovative, forward-looking city. You’ll explore a wide range of topics, including digital strategy, consumer behaviour, international marketing and brand communication.

At INSEEC, you’ll develop a comprehensive vision of the profession thanks to an active teaching approach, punctuated by practical case studies, collaborative projects and in-company experience. The Bordeaux campus offers you an environment conducive to exchange, creativity and building a career path to suit you.

There are two ways to get into the BBA Marketing at INSEEC Bordeaux. If you are in your final year of high school, you can apply via Parcoursup and the concours commun PASS. If you have already obtained your baccalauréat or have completed one or two years of higher education, you can apply for parallel admission by submitting an application.

INSEEC analyses your academic results, then invites you to a motivational interview. This discussion helps us to understand your plans, assess your commitment and measure your potential to develop in an international, professionally-oriented programme.

The course takes place on the Bordeaux Chartrons campus, at Hangar 18, Quai de Bacalan. This modern space, in the heart of the innovation zone, offers working conditions that are conducive to learning and collaboration. You’ll benefit from connected infrastructures, group work spaces and a dynamic student life. By choosing INSEEC Bordeaux, you are joining a campus that is focused on business and the future.

Throughout the programme, you will work on real projects in conjunction with companies: product launches, communication campaigns, digital strategy, etc.

At INSEEC Bordeaux, these projects place you in a group dynamic, encouraging you to take the initiative and assert your ideas. In this way, you develop a practical vision of marketing and a solid professional stance.