What is an MSc Business Development & Engineering?
The MSc Business Development & Business Engineering prepares students for careers in business development, key account strategy and growth management. It is RNCP level 7 certified by the Ministry of Employment. The first year lays the foundations of sales strategy and management, while the second year develops expertise in complex negotiation and business engineering. This operational programme prepares students for positions of responsibility, thanks to its action-oriented teaching methods and real-life in-company projects.
Professional certification
Level 7 (EU) Business Development Manager professional qualification, NSF code 312, awarded by INSEEC MSc, registered under number 39884 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Business Development & Business Engineering is to train professionals capable of driving commercial growth, structuring complex offerings and managing teams with high strategic stakes.
The programme develops the following skills:
- Designing the sales strategy.
- Steering and securing the sales strategy and its operational deployment.
- Managing sales teams.
- Managing the performance and excellence of commercial activities.
In addition to these common blocks of skills, there is the following optional sectoral block:
- Managing innovation processes.
The courses
The courses below are indicative and may vary depending on the campus. The programme is updated each year to incorporate the latest practices in business development and management techniques.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for the entire duration of the MSc 1 + MSc 2 or MSc 2 program.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits
The first year lays the essential foundations for sales development, combining managerial skills, strategic tools and a mastery of sales fundamentals.
- Business English
- Software and decision-support tools
- Budget management and dashboards
- Professional tools and methods
- Corporate strategy and business plan
- Negotiations
1ʳᵉ year – Specialised courses
The specialised courses go into advanced sales techniques, customer relationship management and distribution strategies in greater depth, providing a comprehensive operational vision.
- Sales force management
- Commercial law
- Customer relationship management
- Marketing and sales strategies
- Customer journey
- Distribution strategies
- Team management and leadership
- B2B Marketing
- Digital marketing and CRM
- Prompt Engineering
- Innovation and change management
- Sales techniques and commercial excellence
- Purchasing and logistics
2ᵉ year
60 ECTS credits
The second year develops specialised expertise in business engineering, complex negotiation and strategic management, preparing students for sales management positions.
Commercial strategy
- Business strategy and commercial development
- Marketing and sales strategies
- Market research and business development
- Research dissertation
Steering and operational deployment
- Acquisition and loyalty techniques
- Management of calls for tender and negotiation
- Complex sales and B2B sales techniques
- Key account strategy
Team management
- International methods of management
- Team and talent management
- Methodology and decision-making tools
- Professional tools and methods
Commercial excellence
- Distribution strategies
- Customer engineering and CRM
- Legal and contractual aspects of the sale
- Drawing up budgets and reporting
- E-commerce and M-commerce
Steering the innovation process
- Marketing innovation
- Launching new products
- Techaway NLP and LLM
Assessment procedures
The two years of the programme combine fundamental teaching and immersive professional practice, offered in both initial and sandwich courses.
Course validation
- Each year requires 60 ECTS credits.
- To obtain the MSc, students must successfully complete both years, i.e. a total of 120 ECTS credits.
- Certification is obtained by capitalising on all the skill blocks.
- Each block requires full validation with a minimum average of 10/20 for all skills.
- Partial validation of a block is not permitted.
Conditions for obtaining certification
- Compulsory mastery of all cross-disciplinary skill blocks common to all courses.
- A minimum 132-day work placement in the second year (MSc 2) for students on initial training.
Assessment procedures
The acquisition of your skills is assessed on an ongoing basis throughout the programme via :
- Periodic assessments and end-of-semester face-to-face exams.
- Individual and/or group case studies.
- Solo and/or group oral presentations.
- Individual and/or team written dossiers.
- Professional projects and assignments in a real business environment.
- An applied research dissertation.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. France Compétences guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Campus
Everywhere in France
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Business School in Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
Business school in Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
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Key figures for class 2024
For RNCP title n°39884
“Business Development Manager
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training and internships
Internships or work-study placements enable you to apply your skills in the workplace and master complex negotiation techniques. You’ll manage strategic commercial projects and strengthen your potential for professional integration into the business world.
Jobs dating
Weekly group and individual workshops: CV, cover letter, professional attitude, interviews, self-confidence, stress management, LinkedIn, etc.
Match’Up Platform
A unique platform with thousands of internship and work-study contract offers from our INSEEC partner companies.
Professional conferences
Participate in events hosted by business development and B2B negotiation professionals.
Professional after-work events
Expand your network during informal meetings with key players in business development and key accounts.
Ongoing support
Take advantage of the support offered by the Corporate Relations Department on each campus to secure your career path.
Business
What are the career opportunities after an MSc Business Development & Business Engineering?
After completing INSEEC’s Business Development & Business Engineering programme, there are many opportunities for you to move into business development, sales management and consultancy, with prospects for rapid advancement to positions of responsibility.
Application
What are the entry requirements for the MSc Business Development & Business Engineering?
Admission to 1st year
- Accessible to holders of a minimum of BAC +3 in the following fields: management sciences, sales, marketing, AES, economics or engineering profile: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated BAC +4 in the fields of commerce, marketing, management or engineering: university Master 1, 1ʳᵉ year of a Master’s degree in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the MSc Business Development & Business Engineering?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year10 990€
- 2nd year 1 year13 490€
- MSc’s degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc’s degree
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Open House Days in Online
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Open House Days in Marseille
FAQ
All you need to know about the MSc Business Development & Business Engineering
The top questions asked about the MSc Business Development & Business Engineering. And if you’d like to know even more, our teams will be happy to talk to you about it!
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Is INSEEC’s MSc Business Development & Engineering recognised by the State?
Yes, the Master of Science in Business Development & Business Engineering delivers the RNCP 39884 level 7 title “Business Development Manager”, recognised by the State and registered on the Répertoire National des Certifications Professionnelles.
Which languages are used for courses and exams?
The Business Development & Engineering courses are taught in French. English courses are integrated into the programme to reinforce your language skills and prepare you for international exchanges in a professional context.
Is it possible to do a sandwich course during the MSc Business Development & Business Engineering at INSEEC?
Yes, the Master of Science in Business Development & Engineering can be taken on a sandwich course over 12 months (MSc 2) or 24 months (MSc 1 + MSc 2). The sandwich course gives you practical professional experience while you continue your studies.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you will benefit from access to INSEEC’s alumni network, which includes thousands of professionals in all sectors. This network facilitates exchanges, mentoring and access to career opportunities in business development and business engineering.
What are the objectives of the MSc Business Development & Business Engineering?
The course aims to train managers capable of :
- managing a company’s commercial strategy ;
- develop a BtoB or BtoC customer portfolio;
- master digital tools and analyse market data to create value;
- managing and supporting growth.
What soft skills are developed after the MSc Business Development & Business Engineering?
The soft skills acquired include :
- interpersonal skills ;
- the spirit of persuasion ;
- commercial creativity; leadership.
- adaptability
- negotiating skills ;
- leadership.
You will also benefit from teaching that includes practical case studies to enhance your independence and decision-making skills.
What is the admission process for the MSc Business Development & Business Engineering?
There are three stages to admission:
- online application via the form ;
- study of your academic and professional record ;
- individual motivational interview to assess your plans and acquired skills.
No written competition is required.
What specific technical skills are developed in business development?
Business Development & Engineering trains :
- commercial prospecting techniques ;
- Customer Relationship Management (CRM);
- market data analysis ;
- digital marketing ;
- complex negotiation strategies ;
- and commercial project management in a French and international context.
What digital tools are taught in the programme?
The teaching provided will enable you to develop expertise in the following tools:
- CRM tools ;
- data analysis platforms ;
- professional social networks ;
- sales management software ;
- and digital solutions to optimise sales performance and business development.
How does the programme prepare you for the challenges of BtoB and BtoC?
Business Development & Engineering offers practical modules covering the specificities of the BtoB and BtoC markets. Students gain practical experience through real-life case studies, projects with partner companies and work-study placements, offering a comprehensive view of commercial careers in all sectors.
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