Master of Science Commercial Engineering & Project Management

Perfect comprehension and communication techniques in the English language in a context broader than the field of commercial English. Learners may be required to take the TOEIC depending on their host campus.

This module aims to deepen the skills of learners in IT to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management and communication: Excel, Word, PowerPoint, team work tools, business software. It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, the execution and management of dashboards.

This module allows learners to improve their CV and their posture, notably through simulations (business game, professional simulation, speaking, etc.); practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as professional and master class conferences.

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.

This seminar is focused on a negotiation in a national and international context. It will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role-playing.

The objective is to establish an optimal structure for the sales team, proactively monitor and control performance, evaluate performance and boost motivation of salespeople and finally optimize results through effective management of the sales force.

• Presentation of the legal framework governing commercial transactions; categorization of contracts; practical study of training (consent, capacity and purpose of the contract) and contractual performance; specific aspects and essential clauses of the sales contract; development of general terms and conditions of sale; principles of responsibility.
• Exploration of the main conventions of business law.
• Understanding of the fundamental elements of contract law and company law.
• Analysis of the impact of business taxation on management decisions.

This module aims to explore the different aspects of CRM in an integrated way, emphasizing its strategic importance for businesses and providing learners with the skills needed to design and implement successful CRM initiatives.

• Master market analysis tools (demand, competition, products, environment).
• Understand consumer behaviour (qualitative and quantitative studies, introduction to panels), as well as the main factors influencing the purchase.
• Approach to the marketing and commercial means put in place to achieve the business objectives set by the company.
• Analysis of the company’s complexity and study of its environment.

This module provides skills related to modern methods of design, monitoring, selection, evaluation methodology and project budgeting. Learners will be able to effectively use all the tools, techniques and methods that make up project management.

Provides a complete vision of the different distribution strategies by defining the best distribution strategy for the company when launching a product or service offer. It allows to be able to adapt this strategy in the face of time, budgetary constraints or even the evolution of customer consumption habits, particularly in the face of the digitalization of methods.

The implementation of major strategic business theories is addressed through strategic case studies, consulting and organization in companies, the development of the need to organize, to plan and implement the strategy to contribute to the proper functioning of the company.

The objective of this module is to understand the specificities of B to B marketing in the context of companies to analyze the marketing strategies and tactics adapted to transactions between companies to explore effective communication tools and channels to targeting companies and finally acquiring the skills necessary to develop relevant and efficient B to B marketing plans.

• Understand digital channels to sell a product or promote a brand to consumers.
• Develop the use of the Internet and connected objects. Use of CRM (Customer Relationship Management).
• Know the company’s strategies for managing relationships with clients and prospects.

• Provide a global vision of how to stand out from the crowd and allow for improved productivity, reduce costs, establish partnerships, foster the creative spirit of teams, and guide continuous improvement.
• Allow an approach of marketing and commercial means to be implemented to achieve the business objectives set by the company.

• Exploration of strategies to convert the prospect into a client
• Succeed in a sale, qualify, prepare and complete your appointment
• Maintain a lasting relationship with their client through a BtoB and BtoC approach.

• Determination of the scope of action of the purchase act related to the activity of the companies
• The role of suppliers in the purchasing process
• The negotiation of prices and deadlines as well as transport and storage management.

• Understanding the challenges of the strategic approach to ensure the company’s sustainability in a risky and constantly evolving environment.
• Analyze the identity, organization, and resources of the company in order to position it on the path of sustainable development.
• Conduct a diagnosis of the company’s environment by knowing how to appreciate its capabilities to face competition and adapt to changes in the business world.
• Define and implement competitive advantages.

• Legally regulate investments made abroad.
• Understand the particularities of public procurement law.
• Ensure the protection of intellectual property rights in an international context.
• Resolve disputes in international cases.
• Understand the main elements of contract law when drafting an offer.

• Discover the purchasing function in the company.
• Understanding purchasing strategies.
• Practice sourcing and e-sourcing.
• Know production management techniques.
• Manage the supply chain internationally.

• Audit the business strategy to make relevant decisions.
• Establish a marketing and business plan by leveraging the company’s competitive advantages.
• Understand the particularities and strategic importance of international marketing.
• Discover the specificities of the international environment: Europe, America, Asia/China. Develop a marketing plan.
• Building market penetration strategies.

The applied research thesis aims to develop analytical and reflection skills around a managerial question. It is an opportunity for the student to demonstrate their rigor in analyzing a problem or managerial issue and making operational recommendations. The research thesis reflects the research work and promotes the professionalization of training.

• Develop a customer-centric business approach.
• Understanding the psychological underpinnings of the purchasing decision and the behaviors of the actors in the purchasing cycle. Understanding key account development techniques through the use of tools, role-playing games and simulations.

• In-depth training on the customization and deployment of large language models (LLM) in real environments.
• Learn how to fine-tune these models for specific needs, integrate them into secure production pipelines, and design advanced applications such as intelligent chatbots and recommendation systems.
• This module focuses on best practices, technical and ethical challenges, enabling participants to master the use of LLMs at scale and optimally exploit them in professional contexts.

Integrate digital tools to optimize interactions between companies and customers. It includes CRM, sales automation, data analysis and omnichannel. The goal is to improve customer experience, personalize offers and increase business efficiency.

• Understand the management of calls for tenders, from the analysis of the specifications to the submission of a competitive offer.
• It covers negotiation strategies, stakeholder management and margin optimization.
• The emphasis is on persuasion techniques and adaptation to the needs of the client.
• The goal is to master the complex sales cycle and improve the conversion rate of business opportunities.

• Accompany organizational transformations by promoting adaptability and innovation.
• This relies on communication, resistance management and agile methods (Scrum, Kanban) for a flexible approach. The objective is to ensure an effective transition while optimizing team performance and engagement.

• Be able to implement from recruitment to training, including the implementation of an attractive remuneration policy, processes, procedures and indicators to be implemented to ensure management of employees and their missions in your company.

International Advanced Negotiation focuses on mastering complex negotiation techniques in cross-cultural and global contexts. It involves strategic preparation, understanding cultural differences, managing conflicts, and leveraging power dynamics to reach mutually beneficial agreements. The goal is to enhance negotiation skills to effectively navigate high-stakes international deals and build longterm partnerships.

• Set up a customer-oriented organization.
• Implement CRM tools.
• Establish a business action plan.
• Select and respond to a call for tenders.
• Build a negotiation strategy.

• Ensure the financial viability of projects while maximizing their profitability.
• This includes seeking sources of funding (capital, loans, grants), managing budgets and reducing spending. The objective is to minimize financial risks while ensuring efficient and cost-effective project execution.

This module allows learners to improve their CV and posture through, in particular, simulations (professional simulation, speaking, etc.); practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as professional and master class conferences.

• Analyze the internal and external environment of the company to define its long-term orientations.
• It is based on tools such as SWOT analysis, business intelligence and risk management. The objective is to anticipate market developments, align resources and ensure a sustainable competitive advantage.

Improve process efficiency by reducing waste and optimizing resources. This relies on methods like Kaizen, visual management and continuous improvement to ensure customer satisfaction. The objective is to maximize added value while maintaining high quality standards and optimal performance.

Learn to plan, organize and manage projects to achieve defined objectives within the allotted time and budget. It is based on methodologies such as the V-cycle, Scrum or the Prince2 method, and includes risk, resource and stakeholder management. The objective is to ensure the success of the project while ensuring the quality and satisfaction of the stakeholders.

This module aims to deepen the students’ computer skills to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management, and communication: Excel, Word, PowerPoint, team work tools, business software. It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

The PMI (Project Management Institute) certification attests to the mastery of good practices and methodologies in project management according to international standards. It is based on key skills such as managing costs, risks, deadlines and resources, as well as communicating with stakeholders. The objective is to validate the expertise of a professional in project management and improve their credibility on the job market.

• Written exams
• Thesis defense