MSc Marketing in Lyon

The MSc Marketing at INSEEC Lyon prepares you to design and manage marketing strategies in a constantly changing environment. You'll develop skills in digital marketing, brand strategy, market research, omnichannel communication and project management. In Lyon, you'll benefit from a solid economic ecosystem focused on innovation, industry and digital. As a city connected to major European hubs, Lyon offers a wealth of career opportunities in the marketing, communications and tech sectors. This program will help you refine your posture, structure your ideas and build an expertise aligned with market expectations.

No, the MSc Marketing does not require a written entrance exam. Admission is based on : - a study of your academic record ; - an individual interview. This process enables you to express your career plans, your ambitions and your desire to evolve in a demanding sector. At INSEEC Lyon, what you want to build counts as much as your background. This MSc is for people who are curious, motivated and ready to go the extra mile.

Yes, the MSc Marketing can be taken as a two-year sandwich course. This format allows you to : - put what you've learned into practice in a real-life professional setting; - develop operational skills while consolidating your network. INSEEC actively supports you in this process, with : - a network of partner companies in and around Lyon; - workshops to help you write your CV, prepare for interviews and keep track of your progress. Work-study programs help you build your confidence, assert your choices and gain valuable experience right from the start.

Training takes place on the INSEEC Lyon campus, housed in the former Citroën building, an emblematic site redesigned to foster creativity, innovation and collaboration. Located close to the banks of the Rhône, this campus offers : - modern coworking spaces ; - connected classrooms and a dynamic student life. You'll work in a stimulating environment that's professional, human and inspiring.

At INSEEC Lyon, student life is punctuated by collaborative projects, professional conferences and community events. You can : - get involved in cultural, sporting or entrepreneurial activities; - expand your network by meeting professional speakers and alumni. This framework enables you to develop cross-disciplinary skills, cultivate your curiosity and build a solid foundation for success in tomorrow's marketing world.