MSc Marketing in Lyon

INSEEC Lyon’s MSc Marketing prepares you to design and manage marketing strategies in a constantly changing environment. You will develop skills in digital marketing, brand strategy, market research, omnichannel communication and project management.

In Lyon, you will benefit from a solid economic ecosystem, focused on innovation, industry and digital. As a city connected to major European centres, Lyon offers a wide range of career opportunities in the marketing, communication and tech sectors. This programme will help you to hone your skills, structure your ideas and build expertise that is in line with market expectations.

No, there is no written entrance exam for the MSc Marketing. Admission is based on :
– a study of your academic record ;
– an individual motivation interview.

This process allows you to express your career plans, your ambitions and your desire to develop in a demanding sector. At INSEEC Lyon, what you want to build counts as much as your background. This MSc is aimed at people who are curious, motivated and ready to challenge themselves.

Yes, the MSc Marketing can be taken as a two-year sandwich course. This format allows you to :
– put your learning into practice in a practical professional setting ;
– develop operational skills while consolidating your network.

INSEEC actively supports you in this process, with :
– a network of partner companies in and around Lyon;
– workshops dedicated to writing CVs, preparing for interviews and monitoring your progress.

Work-linked training helps you to gain confidence, assert your choices and build up valuable experience right from the start of your course.

The course takes place on the INSEEC campus in Lyon, housed in the former Citroën building, an emblematic site redesigned to encourage creativity, innovation and collaboration. Located close to the banks of the Rhône, this campus offers you :
– modern coworking spaces ;
– Connected classrooms and a dynamic student life.

You’ll be working in a stimulating environment that’s both professional and inspiring.

At INSEEC Lyon, student life is punctuated by collaborative projects, professional conferences and community events. You can :
– get involved in cultural, sporting or entrepreneurial activities ;
– expand your network by meeting professional speakers and alumni.

This framework will enable you to develop cross-disciplinary skills, cultivate your curiosity and build a solid foundation for success in tomorrow’s marketing world.