MSc Marketing in Paris

The MSc Marketing at INSEEC Paris trains you to manage innovative marketing strategies in a competitive and creative ecosystem. You will develop operational skills in digital marketing, brand content, market research, CRM and omnichannel strategy.

Following this programme in Paris means taking advantage of a unique network of agencies, start-ups and major brands. As the world capital of luxury, design and creativity, Paris puts you at the heart of trends and innovations. You’ll learn how to make the right choices, speak out and embody a strong marketing vision that’s aligned with market expectations.

No, no written competition is required. Admission is based on :
– a study of your academic record ;
– a motivational interview to assess the coherence of your career plan.

The aim of this process is to gain a better understanding of your objectives, your career path and your ability to develop in a demanding sector. At INSEEC Paris, we value your ability to commit, reinvent yourself and build a coherent career path, whatever your starting point.

Yes, the MSc Marketing in Paris is available as a sandwich course over the two years of the programme. This format allows you to :
– apply your skills in real-life situations ;
– boost your employability as soon as you leave the school.

You benefit from INSEEC’s support:
– a solid network of partner companies in communication, tech, media and retail ;
– workshops to enhance your applications and prepare for interviews.

The work-study programme encourages you to take on responsibilities, test your ideas and assert your professional stance.

The course is taught on the INSEEC Paris campus, located in the 15th arrondissement, near the Eiffel Tower. This urban, connected and accessible campus offers you :
– modern spaces designed for collaboration ;
– an environment where students, professionals and practical projects come together.

You’ll work in a lively, inspiring environment that’s rooted in the realities of the marketplace. This is your playground for learning, experimenting and growing.

At INSEEC Paris, student life is a learning tool in its own right. You can :
– take part in community projects, entrepreneurial challenges or sector-specific events ;
– attend conferences, meetings or masterclasses led by marketing experts.

This framework helps you to expand your network, cultivate your curiosity and take your place in a sector that values agility, commitment and vision.