MSc Wine in Lyon

Studying INSEEC's MSc Wine & Spirits in Lyon means training in a city strategically located between the vineyards of Beaujolais, the Rhone Valley and Burgundy. You'll develop comprehensive expertise in marketing, international trade, distribution, communications and brand management in the wine and spirits sector.

In Lyon, a gastronomic city par excellence and European economic crossroads, you'll be at the heart of a dynamic ecosystem. You'll learn how to enhance the value of a terroir, analyze market trends, devise strategies adapted to demanding audiences, and manage projects on a local or international scale.

No, no written exam is required. Admission to INSEEC Lyon's MSc Vin is based on a study of your application, followed by an individual interview. This interview will enable us to assess the coherence of your professional project, your motivation and your curiosity for this specific sector.

Whether you come from a business, marketing or oenology background, it's your ability to invest yourself in a demanding and exciting sector that will come out on top. INSEEC values profiles that combine product passion with a structured business approach.

Yes, the MSc Vin can be taken as a two-year sandwich course. This format allows you to gain in-company experience while following your courses. INSEEC supports you in your search with :
- a network of partner companies in the wine, trade and distribution sectors;
- workshops to optimize your applications, structure your pitch and make a success of your interviews.

A work-study program gives you the opportunity to get to grips with the realities of the market, develop a solid professional posture and stand out from the crowd.

The course takes place on the INSEEC Lyon campus, in the former Citroën building near the banks of the Rhône. You'll find a modern, inspiring setting, with collaborative spaces and connected classrooms. You'll work in an environment conducive to exchange, action and the development of an ambitious professional project.

The MSc Wine & Spirits prepares you for positions such as :
- product or brand manager in the wine sector ;
- export manager or key account manager
- strategy consultant or wine tourism development manager.

You can work for a wine merchant, a winery, an events agency or a company specializing in spirits. This program will enable you to hone your skills and meet the expectations of a sector where passion, precision and high standards go hand in hand.

To diversify your career path or explore a complementary field, you can pursue an MSc in International Business, Communication or Digital Marketing at INSEEC. In Lyon, you'll develop solid expertise, a fine-tuned product approach and a professional stance rooted in market realities. A real springboard to a fulfilling career in the world of wine.