Master of Science Wine Marketing and Business Development

• The business game is conducted using a management simulator.
• Groups of learners have the responsibility to manage a business in real time.
• All the major functions of the company are addressed.
• Learners will make decisions with the aim of maximizing the company’s profitability.

• The objective is to acquire key skills in terms of budget management and reporting.
• Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, the execution and management of dashboards.

• Perfect comprehension and communication techniques in the English language in a context broader than the field of commercial English.
• Learners may be required to take the TOEIC depending on their host campus.

• This seminar is focused on a negotiation in an international context.
• It will be necessary to take into account the cultural dimension and define its impact in an international negotiation.
• The negotiation is focused on the sales process through a role-playing game.

• This module aims to deepen the skills of learners in IT to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management and communication: Excel, Word, PowerPoint, team work tools, business software.
• It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

This module allows learners to improve their CV and posture through, in particular, simulations (professional simulation, speaking, etc.); practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as professional and master class conferences.

• This module allows initially to integrate the approach of the business strategy: from the analysis of customer needs, the structure of markets to the dynamics of competitors to identify opportunities and threats in the environment.
• It also aims to learn how to create a Business Plan or business plan: from the design of a costed project for business creation or development.

• Presentation of the main wine and spirits markets in the world (United Kingdom, United States, Germany, Benelux, Italy, Spain, Asia).
• Incoterms and means of payment, financing of export contracts.
• Define the conditions for the internationalization of companies in the wine and spirits sector.
• Understand the financial needs of international trade operations.

This certification allows wine managers to demonstrate their knowledge and skills from a technical point of view.

Distribution and retail distribution (retailing) now complement digital marketing and ecommerce, it is nevertheless an essential facet in order to continue attracting consumers at physical points of sale.

This module allows learners to dive into real or fictitious business cases and to practice marketing strategy, operational marketing, communication plan as well as peer exchanges in order to progress.

• Introduction to the fundamentals of interaction with generative artificial intelligences such as ChatGPT, DALL-E and other LLM models.
• Learn how to write and optimize effective prompts to fully exploit the potential of these tools in various contexts, such as content creation, productivity, and automation.
• This module also addresses the ethical issues, limits and biases of AI in order to promote responsible use.
• Through practical exercises and concrete cases, this course provides a solid foundation to deepen the skills in generative artificial intelligence.

• The fundamentals of marketing apply to the wine and spirits sectors, so this seminar is an opportunity to put theories into perspective in relation to the practices of companies in the sector.
• Numerous implementations are proposed in order to progress in the launch of a range or a new product, in the proposal of a collaboration or even in the elements of an optimal phygital distribution.

These masterclasses are an opportunity to bring in experts on emerging or cutting-edge topics in the wine and spirits sector.

• If digital marketing and e-commerce are now widely adopted by wine and spirits companies, it is nevertheless necessary to know how to maintain a high level of requirement and a “memorable” experience like the physical experience in a point of sale.
• How to (re)create this online experience?
• Which performance indicators integrated?
• What tools and techniques adopted on the CRM?
• What about social commerce?
• These questions will be addressed throughout this seminar.

• Mastering the strategy and actions of both marketing and communication related to events is imperative.
• This module therefore allows learners to become real event project managers and in a sustainable perspective.

• Consumer behaviour applied to the wine and spirits sector allows a market to be better studied, to better define its target and therefore to propose the most relevant strategy.
• The social, cultural and maturity characteristics of consumers are studied as well as the study of consumer behavior at a point of sale or in a specific consumption context.

• Logistics and supply chain are now a central service in order to gain efficiency and develop a company’s sales.
• Applied to the wine & spirits sector, logistics and supply chain can no longer be ignored, this module allows understanding the added value of this department.

Discovery of the main French and international wine terroirs, understanding of the specificities of each region.

• Detailed study of the main trends and purchasing strategies in the wine business supported by concrete case studies.

• In a world where supply has become global, how to successfully create a new wine brand.

• Reflection on the main trends, changes and prospects of global markets in order to understand their challenges and prepare for action.
• Macroeconomic vision that must guide business decisions.

• The course allows students to acquire specialized knowledge and essential tools for transition support.
• It also allows to become a key company or territorial administration actor for the transformation of the socio-economic world in pursuit of sustainable development objectives.
• What is Corporate Social Responsibility?
• How can it be used in the context of the wine and spirits sector, to work in a sustainable manner?

• Allow learners to know the expectations of the applied research thesis.
• Formulate an issue, build a review of the literature, choose the methodology of the study, issue recommendations.

• Consolidate knowledge of the different ways of working with the Grande Surface and understand its challenges.
• This based on real practical cases.

Discover emerging markets regulated by state monopolies and understand how to work with them.

Know the historical export markets most in demand in volume, brands and fine wines.

• Choices regarding investments and financial means.
• Financial analysis and information: know the users and sources of information, master financial analysis tools.
• Business Plan.

• The search for an internship, a work-study program and then a job requires personal work and specific support.
• OMNES Education makes its teams available to learners to support them in their professional journey.

• New trends in wine sales.
• Online sales, direct shipping to the consumer.
• Analyze consumer needs and behaviors to better anticipate and respond to them.
• Sales optimization.

• This course will cover the following points: integrate the strategic approach to understand and prepare for the long-term development of the company, carry out a global diagnosis of the company and its environment taking into account its ability to adapt to changes, analyze and understand the structural issues related to the development of a strategic plan;
• Identify the identity of an organization and analyze the components of the company’s culture.

How to optimize the investments dedicated to communication in an ultra-competitive and constantly innovative context.

• How to define a real wine tourism strategy to stimulate direct sales through a tasting room, wine clubs and emailing campaigns.
• Discover the regulations and legal issues related to the distribution, import and export of wines and spirits.

• Know and master the different negotiation techniques according to the cultural context.
• Negotiate in a win-win perspective.
• Know the personality of buyers.
• Understand the behavior of the main actors in negotiations.

• Understand the approach of the wine consumer.
• This course aims to observe and analyze the evolution of consumer behavior in order to adapt the wine offer and prepare for future changes..

Brand strategy, visual identity, design and packaging, sales and commercial architecture will be addressed in this module.

• The different stages of the tasting process (visual, olfactory and gustatory).
• The following aspects will also be addressed in this course: techniques related to chemistry and biodiversity;
• The winemaking methods and aging of wines;
• Chemical and sensory analysis;
• Quality and traceability in wine companies.

Detailed exploration of Californian wine regions, grape varieties and styles.

• Study of real cases sponsored by a reputable company wishing to prepare for the launch of a new product, the consolidation of one or more brands, decide on an international presence or invest in an ambitious project.

• Written exams
• Thesis defense