MSc Wine and Spirits & Customer Experience

The business game is conducted using a management simulator. Groups of learners are responsible for managing a company in real-time. All the major functions of the company are addressed. The learners will make decisions aimed at maximizing the company’s profitability.

The objective is to acquire key skills in budget management and reporting. Emphasis will be placed on budget architecture, including the implementation of summary documents, project management control and its connection with budget management, as well as the creation and management of dashboards.

Refine comprehension and communication skills in English in a broader context than just business English. Learners may be required to take the TOEIC depending on their host campus.

This seminar focuses on negotiation in an international context. It will particularly address the cultural dimension and define its impact on international negotiations. The negotiation is centered on the sales process through a role-playing game.

The objective of this module is to deepen learners’ IT skills to meet the needs of businesses in areas such as budget or sales tracking, project management, personnel management, and communication: Excel, Word, PowerPoint, teamwork tools, and industry-specific software. It aims to enhance proficiency with office tools, identify and quickly correct errors, customize existing tools, or create one’s own tools.

This module allows learners to improve their CV and professional demeanor through situational exercises (professional simulations, public speaking, etc.); practical and professional workshops (CV, professional social networks, coaching, etc.); as well as industry conferences and masterclasses.)

This module first focuses on integrating the approach to business strategy: from analyzing customer needs, market structure, to the dynamics of competitors in order to identify opportunities and threats in the environment. It also aims to teach the creation of a Business Plan: from designing a financial project for starting or developing a business.

Presentation of the main wine and spirits markets worldwide (United Kingdom, United States, Germany, Benelux, Italy, Spain, Asia). Incoterms and payment methods, financing of export contracts. Defining the conditions for the internationalization of companies in the wine and spirits sector. Understanding the financial needs of international trade operations.

This certification allows wine industry managers to demonstrate their knowledge and skills from a technical perspective.

Distribution and retailing now complement digital marketing and e-commerce; however, it remains an essential aspect in continuing to attract consumers to physical stores.

This module allows learners to immerse themselves in real or fictional business cases and practice marketing strategy, operational marketing, communication planning, as well as peer exchanges to foster progress.

Introduction to the fundamentals of interacting with generative artificial intelligences such as ChatGPT, DALL-E, and other LLM models. Learn how to write and optimize effective prompts to fully leverage the potential of these tools in various contexts, such as content creation, productivity, and automation. This module also addresses ethical issues, limitations, and biases of AI to promote responsible usage. Through practical exercises and real-world cases, this course provides a solid foundation for further developing skills in generative artificial intelligence.

The fundamentals of marketing apply to the wine and spirits sectors, so this seminar provides an opportunity to put theories into perspective with the practices of companies in the industry. Numerous practical applications are offered to help progress in launching a product range or a new product, proposing a collaboration, or optimizing the elements of a phygital distribution strategy.

These masterclasses provide an opportunity to bring in experts on emerging or specialized topics in the wine and spirits sector.

While digital marketing and e-commerce are now widely adopted by wine and spirits companies, it remains essential to maintain a high level of excellence and a “memorable” experience, similar to the physical experience in a retail store. How can this experience be (re)created online? What performance indicators should be integrated? What tools and techniques should be adopted in CRM? What about social commerce? These questions will be addressed throughout this seminar.

Mastering both the strategy and actions of marketing and communication related to events is imperative. This module enables learners to become proficient event project managers with a sustainable perspective.

Studying consumer behavior in the wine and spirits sector allows for a better understanding of the market, more precise target definition, and the proposal of the most relevant strategy. This involves examining the social, cultural, and maturity characteristics of consumers, as well as studying consumer behavior in retail settings or specific consumption contexts.

Logistics and supply chain management have become central services for enhancing efficiency and driving sales in companies. Applied to the wine & spirits sector, logistics and supply chain can no longer be ignored. This module helps understand the added value of this department.

Discovery of the main French and international wine regions, understanding the unique characteristics of each area.

A detailed study of the main trends and purchasing strategies in the wine business, supported by real case studies.

In a world where supply has become global, how to successfully create a new wine brand?

Reflection on the main trends, changes, and outlooks of global markets in order to understand the challenges and prepare for action. A macroeconomic vision that should guide business decisions.

The course provides specialized knowledge and essential tools for supporting the transition. It also enables individuals to become key players in businesses or local authorities in transforming the socio-economic world in pursuit of sustainable development goals. What is Corporate Social Responsibility (CSR)? How can it be applied within the wine and spirits sector to work in a sustainable manner ?

This allows learners to understand the requirements of the applied research thesis. It covers formulating a research question, constructing a literature review, selecting the study methodology, and making recommendations.

Consolidate knowledge of the different ways of working with Supermarkets and Hypermarkets (GMS) and understand the associated challenges, supported by real-life case studies.

Discover emerging markets regulated by state monopolies and understand how to work with them.

Understand the most demanding historical export markets in terms of volume, brands, and fine wines.

Choices regarding investments and financial resources. Financial analysis and financial information: understanding the users and sources of information, mastering financial analysis tools. Business Plan.

The search for an internship, a work-study program, and eventually a job requires personal effort and specific support. OMNES Education makes its teams available to learners to assist them in their professional journey.

New trends in wine sales. Online sales, direct-to-consumer shipping. Analyzing consumer needs and behaviors to better anticipate and respond to them. Sales optimization.

This course will cover the following points: integrating the strategic approach to understand and prepare the company’s long-term development, conducting a comprehensive diagnosis of the company and its environment while considering its ability to adapt to changes, analyzing and understanding structural issues related to the development of a strategic plan, identifying an organization’s identity, and analyzing the components of corporate culture.

How to optimize communication investments in an ultra-competitive and constantly evolving innovation environment.

• How to define a true wine tourism strategy to boost direct sales through a tasting room, wine clubs, and email marketing campaigns.
• Discover the regulations and legal issues related to the distribution, importation, and exportation of wines and spirits.

• Know and master different negotiation techniques based on cultural context.
• Negotiate with a win-win approach. Understand buyers’ personalities.
• Analyze the behavior of key players in negotiations.

• Understanding the approach of wine consumers.
• The objective of this course is to observe and analyze the evolution of consumer behavior in order to adapt the wine offering and prepare for future changes.

Brand strategy, visual identity, design and packaging, sales, and retail architecture will be covered in this module.

The different stages of the tasting process (visual, olfactory, and gustatory). The following aspects will also be covered in this course: techniques related to chemistry and biodiversity; winemaking methods and aging of wines; chemical and sensory analysis; quality and traceability in wineries.

A detailed exploration of California’s wine regions, grape varieties, and wine styles.

A real case study sponsored by a renowned company eager to prepare for the launch of a new product, the consolidation of one or more brands, the decision to expand internationally, or to invest in an ambitious project.

Written Exams and thesis defense