MSc Wine in Lyon

The INSEEC Wine and Spirits MSc in Lyon is an opportunity to study in a city strategically located between the vineyards of Beaujolais, the Rhône Valley and Burgundy. You will develop comprehensive expertise in marketing, international trade, distribution, communication and brand management in the wine and spirits sector.

In Lyon, a gastronomic city par excellence and a European economic crossroads, you will be at the heart of a dynamic ecosystem. You’ll learn how to develop a terroir, analyse market trends, devise strategies tailored to demanding audiences, and manage projects on a local or international scale.

No, no written exam is required. Admission to INSEEC Lyon’s MSc Vin is based on a study of your application, followed by an individual interview. This interview enables us to assess the coherence of your career plan, your motivation and your curiosity about this specific sector.

Whether you come from a business, marketing or oenology background, it is your ability to invest yourself in a demanding and exciting sector that will take precedence. INSEEC values people who want to combine a passion for the product with a structured business approach.

Yes, the MSc Vin can be taken as a two-year sandwich course. This format allows you to gain experience in a company while following your courses. INSEEC supports you in your search with :
– a network of partner companies in the wine, trade and distribution sectors;
– workshops to optimise your applications, structure your pitch and make a success of your interviews.

A work-study programme gives you the opportunity to get to grips with the realities of the market, develop a solid professional attitude and stand out from the crowd.

The course is given on the INSEEC Lyon campus, in the former Citroën building, close to the banks of the Rhône. You will find a modern, inspiring setting, with collaborative spaces and connected rooms. You will work in an environment conducive to exchange, action and the development of an ambitious professional project.

The MSc Wine and Spirits prepares you for roles such as :
– product or brand manager in the wine sector ;
– export manager or key account manager
– strategy consultant or wine tourism development manager.

You could work for a wine merchant, a winery, an events agency or a company specialising in spirits. This programme will enable you to hone your skills and meet the expectations of a sector where passion, precision and high standards go hand in hand.

To diversify your career path or explore a complementary field, you can go on to study an MSc in International Business, Communication or Digital Marketing at INSEEC. In Lyon, you will develop solid expertise, a fine-tuned product approach and a professional stance rooted in the realities of the market. A real springboard to a fulfilling career in the world of wine.