RNCP certification

RNCP – Business Development Manager

Quick access

Summary
Skills
Requirements
Goals
Jobs
Training courses

Summary

What is the RNCP Business Development Manager professional qualification?

Level 7 (EU) ” Business Development Manager ” professional qualification, NSF code 312, awarded by INSEEC MSc (CEE-SO, CEE-RA, CEE-OUEST, CEE-M, CEFAS, MBA INSTITUTE, ADEFI FORMATION), registered under number 39884 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences on 28 November 2024.

Certification is awarded by capitalising on all the blocks of skills. Each skill in a block must be confirmed in order to obtain the block of skills. Partial validation of a block is not possible.

Skills

Blocks of skills

In response to the needs of companies identified on the market, the training offered by INSEEC prepares students for the following skill sets:

Designing the sales strategy
Steering and securing the commercial strategy and its operational deployment
Managing sales teams
Managing the performance and excellence of commercial activities

Click here for a list of all the skills covered by the directory.

One of the following optional sector blocks may be added to these common blocks of skills:

Managing innovation processes
Managing the roll-out of a complex project and driving change
Managing the growth of a wine and spirits company

Description of the methods for acquiring certification by capitalisation of blocks of skills and/or by correspondence

Certification is obtained by :

Validation of four blocks of skills common to all the pathways, plus a block of specialisation depending on the candidate’s pathway (a mark of 10/20 or higher in each block of skills).
A minimum of 132 days in a company during the second year of the course (MSc 2)

What activities are covered during the course?

Analysing the environment and devising a commercial strategy
Development and implementation of a commercial offering consistent with market needs
Steering the customer acquisition and retention strategy
Managing complex or strategic operations
Managing the operational development of the product offering
Managing sales teams with agility and leadership skills
Developing the individual and collective skills of your team
Development and management of sales performance tools
Steering and monitoring the performance of commercial activities
Anticipating and managing individual and collective crises.

RNCP requirements

What are the requirements
for this qualification?

The conditions for access to the certification scheme (excluding VAE) are :

For entry into^4th year (MSc1): 180 ECTS (level 6, Bachelor’s degree or equivalent) in marketing, business, management or communication. They must have a professional level of English for the English-speaking programme.
For entry to the ^5th year (MSc2): 240 ECTS (level 6, Master 1 or equivalent) in marketing. They must have a professional level of English for the English-speaking programme.

Discover our MSc

Goals of the RNCP

What are the goals
of this title?

The business development manager plays a central role within the company, ensuring the long-term viability of the business and guaranteeing its growth. He or she manages the sales strategy independently and works cross-functionally with the company’s various departments: marketing, human resources, production, design and purchasing.

They liaise with external service providers and partners to meet the company’s development challenges (sales, customers, markets) and customer requirements.

In order to carry out their tasks successfully, they monitor the competition and analyse the company’s environment to anticipate technological, contextual or structural changes that could have an impact on their strategy and the company’s long-term future. The business development manager has a forward-looking view of the market and is agile and responsive.

Thanks to their experience and expertise, they manage key or strategic accounts and complex sales and ensure customer loyalty.

Internally, they manage a team to whom they pass on the sales strategy, ensuring that it is properly understood and implemented. Through their leadership and agile management, they support their colleagues in achieving their objectives and in their work with customers. He/she helps develop their skills to meet the demands of the changing business. They act as a point of reference for their team in the event of difficulties with a customer or within the team.

They are responsible for managing their own activity, their own performance and that of their team, and for reporting directly to the company’s management.

Business