RNCP certification
RNCP – Customer Experience Marketing Manager
Summary
What is the RNCP Customer Experience Marketing Manager professional qualification?
Level 7 (EU) ” Customer Experience Marketing Manager ” professional qualification, NSF code 312, awarded by INSEEC MSc (CEE-SO, CEE-RA, CEE-OUEST, CEE-M, CEFAS, MBA INSTITUTE), registered under number 38598 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences on 9 February 2024.
Certification is awarded by capitalising on all the blocks of skills. Each skill in a block must be confirmed in order to obtain the block of skills. Partial validation of a block is not possible.
What is an RNCP qualification?
An RNCP qualification is a recognised professional certification registered in the Répertoire National, created and validated by the State, which attests to the skills required to practise a profession.
- Certification required by companies
Skills
Blocks of skills
In response to the needs of companies identified on the market, the training offered by INSEEC prepares students for the following skill sets:
- Developing a customer-centric marketing strategy
- Steering the operational implementation of the customer experience strategy
- Designing and deploying loyalty levers to boost performance
- Manage teams and unite them around the customer experience concept in agile mode
Click here for a list of all the skills covered by the directory.
One of the following optional sector blocks may be added to these common blocks of skills:
- Coordinating and deploying the customer experience marketing strategy in the hospitality management sector
- Coordinating and deploying the customer experience marketing strategy in the luxury and fashion sector
- Coordinating and deploying the customer experience marketing strategy in the wine and spirits sector
- Coordinating and deploying the customer experience marketing strategy in the sports sector
Description of the methods for acquiring certification by capitalisation of blocks of skills and/or by correspondence
Certification is obtained by :
- validation of four blocks of skills common to all courses, plus a block of specialisation depending on the candidate’s course (each block of skills must be marked at least 10/20).
- Each block of skills can also be acquired individually.
RNCP requirements
What are the requirements
for this title?
The conditions for access to the certification scheme (excluding VAE) are :
- For entry into4th year (MSc1): 180 ECTS (level 6, Bachelor’s degree or equivalent) in marketing, business, management or communication. They must have a professional level of English for the English-speaking programme.
- For entry to the 5th year (MSc2): 240 ECTS (level 6, Master 1 or equivalent) in marketing. They must have a professional level of English for the English-speaking programme.
Executive training is subject to specific pre-requisites and professional experience is taken into account.
What are the assessment procedures?
Certification is assessed by means of simulations, real-life company cases and an applied research dissertation. The aim is to place the candidate in a professional situation in order to assess the degree to which they have acquired the skills and their ability to apply them.
Oral presentations will also enable candidates to demonstrate their ability to communicate and convince others of their strategic choices. Candidates will be placed in the position of Manager presenting their analysis, strategy, action plans or results to internal stakeholders (company management, team) or external stakeholders (service providers, etc.).
Goals of the RNCP
What are the goals
of this title?
The Customer Experience Marketing Manager’s main activity is to place the optimisation of the customer experience at the heart of the organisation. The aim is to manage and maximise the customer experience throughout the purchasing process (upstream and downstream of the purchase or service) in order to satisfy customers and build loyalty.
The Customer Experience Marketing Manager is the guarantor, on the one hand, of a good user experience and the conductor of customer satisfaction; and on the other hand, of the effectiveness and profitability of the solutions for optimising customer relations.
The expertise of the Customer Experience Marketing Manager consists of identifying, qualifying and prioritising the actions to be deployed to achieve this improvement objective. He or she must schedule these actions and make trade-offs, distinguishing between quick wins and longer-term projects, using the tools at his or her disposal.
In response to business needs
Customer Experience Marketing Managers work in all business sectors (Banking, Insurance, Fintech, Distribution, E-retail, E-commerce, E-Tourism, Mobility, Online Intermediation, Circular Economy, Luxury, Fashion, Hospitality, etc.), in large companies as well as in French SME-SMIs, subsidiaries of multinationals, consultancies and service providers, and finally in community services. They can also work as consultants.
The role and specific professional responsibilities of this manager may vary depending on the type of company he or she works for. While the theory and general principles of customer experience are universal, the implementation of experiential marketing is specific to each experiential circumstance, and therefore to each business sector.
Business
What jobs can you do with this RNCP certification ?
The following is a non-exhaustive list of the different occupations in which holders of the certificate can work:
Our training courses
Find out about all the courses linked to this RNCP qualification
MSc – Luxury and Fashion Marketing & Customer Experience
RNCP level 7 certified by the Ministry of Employment
Admission Bac+3/+4
MSc – Sports Marketing & Customer Experience
RNCP level 7 certified by the Ministry of Employment
Admission Bac+3/+4
MSc – Outdoor Sports Marketing & Customer Experience
RNCP level 7 certified by the Ministry of Employment
Admission Bac+3/+4
MSc – Hospitality Management, Tourism Marketing & Customer Experience
RNCP level 7 certified by the Ministry of Employment
Admission Bac+3/+4