How to succeed in international trade?
Are you sure you want to work in commerce? Do you have ambitions for an international career, but don’t know how to succeed in international trade? This article tells you all about it, from the training you need to undergo to the skills and qualities you need.

Contents
In a nutshell:
Succeeding in international trade:
- This involves prospecting for new customers and building customer loyalty.
- Implies being able to correspond with prospective customers and therefore mastering foreign languages.
- It requires you to acquire well-defined skills and personal qualities.
- You can do this by first attending a business and/or management school.
Advice
How do you build a successful career in international trade?
If you want to build a career in international trade and excel in your field, here are a few tips to follow:
- Choose your course of study carefully, as well as the school where you want to train. Ideally, choose a business and management school likeInseec;
- In addition to English, try to master several foreign languages to broaden your field of activity;
- work on the personal qualities you need to be able to carry out your assignments. These include good interpersonal skills, rigour, good negotiating skills and a taste for risk;
- always seek to develop your technical skills to be more effective in prospecting and negotiating;
- Concentrate on prospecting in order to expand your customer base as much as possible, and then work on building customer loyalty.
Sectors
What are the different branches of international trade?
Many other areas are linked to trade, and there are many more that are linked to international trade. You need to master the basics. The most important of these are as follows:
- international law ;
- finance, management and marketing;
- import-export ;
- logistics ;
- communication ;
- foreign languages, especially English.
Training
How can I learn about international trade?
Good training is essential for success in international business. Ideally, you should go to a business and management school like Inseec to get the right training.
By joining this school, you have the opportunity to study not only everything to do with business, but also related fields. You can get an excellent grasp of finance, communication, management and marketing. You should also concentrate on learning foreign languages, especially English.
If you want to succeed in international business, you can start with a bachelor’s degree in e-commerce and start-ups after the baccalauréat. Then, for an international career, you can choose a BBA – International Business & Innovation Major. Visit the school’s website to find out about the other programmes available and ask your questions in the FAQ section.
Skills
What qualities are essential for success in international trade?
To succeed in international business, there are certain qualities you need to acquire and develop throughout your career.
- you need to be organised enough to manage your appointments with the various potential customers;
- You must have good negotiating skills;
- You will need to develop good interpersonal skills in order to improve customer relations for the company you work for;
- You also need to have an eye for analysis and detail, so that you can define the best business development strategy to adopt.
Opportunities
How do you choose the right foreign market to succeed in international trade?
To succeed in international trade, choosing the right foreign market matters a great deal. To avoid making a mistake, you need to take a large number of parameters into account. Among other things, study the regulations that apply to trade with a country.
Next, make sure that the product you are promoting is adapted to the needs of the target country. Also consider the logistics and means of promoting the product and/or service in question to a foreign customer.
International
How can you develop an effective marketing strategy abroad to succeed in international trade?
The key to success in international trade lies in developing an effective marketing strategy. This involves first identifying any consumer needs and then defining the target customers. Then you need to use all the means available to develop the product on the international market. These may include social networks, blogs or advertising.
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