When you choose to work in asales or commercial profession , you are first and foremost passionate about it. It’s impossible to succeed in this field without a great deal of commitment and real motivation. A sales and marketing manager is directly involved in the development of a company. He or she is the guarantor of increased sales, but also the person primarily responsible if sales fall. They have to react to each situation to adapt their approach to the company’s reality.

All in all, working in sales and trading is a sign of responsibility towards the company and its customers. What’s more, joining these sectors opens you up to a host of local and international opportunities. Sales and marketing are the most promising careers at a time when technology is making a major contribution to business. You will be much better paid if you choose one of these professions.

The sales and commercial professions can be broken down into a number of equally profitable specialities. These professions encompass all activities revolving around the organisation of sales. This may involve promoting a brand, sales in a physical shop or online, or any other form of commerce.

Sales and marketing are involved in many areas. Tourism and hotels, health and well-being, the food sector, the sale of utilitarian products, fashion and sport, the presentation of web content – any activity that targets people with a view to offering them services or products is a sales profession. Here are just a few of the most popular professions:

If you’re passionate about sales and commercial careers, you’re already earning points for joining the sector. However, your motivation to work in a sales-related profession needs to be complemented by the skills required for the job in question. As you’ll be joining a dynamic sector, you’ll need to show that you’re committed to getting the job done.

To put yourself on the right track, the most important thing is to follow a well-enriched post-bac course that introduces you to sales and commercial techniques. You will also need to specialise in a professional course that will enable you to become immediately operational. A business degree is essential for launching your sales career.

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There are many career opportunities in the sales and marketing sector, as well as many prospects for advancement. You can work as an assistant, negotiator, moderator or adviser, but you can also choose to operate as a team leader, project manager or brand ambassador.

With business moving more and more towards the web world, there are plenty of opportunities available in the web professions too. Account managers, just like simple sales managers, use modern communication channels to carry out their missions. With this in mind, all the e-commerce professions are also outlets for the sales professions.

Certain qualities are essential for working in sales and marketing. These include listening skills, responsiveness, proactivity, good interpersonal skills and negotiating skills.

You also need technical skills to succeed in this sector. And as this is a sector that provides a lot of jobs, you need to choose the area in which you are going to operate carefully. We advise you to takeone of the programmes offered by our business and management school, INSEEC, to develop your skills in this promising sector.