What profile do you need for a BTS MCO?

The BTS MCO, formerly known as the BTS MUC, is a 2-year higher education diploma that trains students for careers in sales management. This course offers a comprehensive programme combining theory and practice, enabling students to acquire the skills they need to become operational sales managers.

Contents

In a nutshell:

The BTS MCO is open to baccalaureate holders of all subjects, but commercial and economic profiles are preferred.

People skills, team spirit and thoroughness are essential qualities for success.

The BTS MCO takes place over 2 years and offers a work-linked vocational training course.

INSEEC offers a BTS MCO on 8 campuses in France, with a rich teaching programme and professional lecturers.

Definition

What is the BTS MCO?

The BTS MCO is a commercial management course that enables students to acquire the skills needed to manage a company’s commercial activities.

The programme includes

Team management: leading and motivating a sales team, delegating tasks and managing conflicts;

marketing and communication: defining a company’s marketing strategy, implementing communication initiatives and analysing the results;

commercial management: negotiating contracts, tracking orders and building customer loyalty;

accounting and finance: mastering the basics of accounting and finance to analyse business performance;

English: mastering business English to communicate with foreign customers and partners.

Missions

What are the objectives of the BTS MCO?

The BTS MCO aims to train operational sales managers capable of taking charge of all aspects of a company’s commercial activity.

The holder of the BTS MCO will be able to :

Analysing the market and the competition: understanding the company’s strengths and weaknesses, identifying market opportunities and competitive threats;

Define the sales strategy: Define sales objectives, choose customer targets and the products or services to be offered;

implement communication and sales initiatives: Designing and implementing communication campaigns, prospecting for new customers and building loyalty among existing customers;

managing a sales team: leading and motivating a team, delegating tasks and managing conflicts ;

Monitor results and build customer loyalty: Analysing sales performance, taking corrective action and building customer loyalty.

Studies

What is the duration of the BTS MCO?

The BTS MCO is a two-year course.

It is a sandwich course, which means that students alternate between classes at school and work experience in a company.

The length of the sandwich course varies depending on the establishment and the type of sandwich contract. It can be one week out of two, two days a week or one month out of two.

At INSEEC, only apprenticeships are offered .

The length of the work placement is a minimum of 14 weeks, spread over the two years of the course.

Skills

What qualities are required to enter the BTS MCO?

The following qualities are particularly important for success in the BTS MCO:

have good people skills and be comfortable dealing with customers;

be a good team player and know how to work collaboratively;

be rigorous and organised ;

A taste for a challenge and the ability to take the initiative;

good communication and negotiation skills.

In addition to these qualities, it is also important to be highly motivated and have a genuine interest in the commercial field.

Training

How do you pass your BTS MCO?

The BTS MCO is a sandwich course, which means that you will spend part of your time in a company and the other part at school. So it’s important to invest in your training and take advantage of all the learning opportunities available to you.

Your professional network is also a major asset when it comes to finding a job after the BTS MCO. Don’t hesitate to take part in professional events, meet former students of your course and use social networks to get in touch with professionals in the commercial sector.

Campus

Where to train for the BTS MCO?

The BTS MCO is offered by many lycées and business schools in France. However, the BTS MCO curriculum offered by INSEEC is the most recommended. It is designed to give students the skills they need to become operational sales managers straight away.

The school offers a work-linked BTS MCO on 8 campuses: