Have you ever thought about taking a marketing course?

If you’ve already taken the trouble to find out, you’ll have noticed that companies are prepared to pay attractive remuneration to those who know how to build an effective marketing strategy. This is because marketing is a very complex discipline, requiring a high level of expertise. What’s more, many sectors of activity need professionals who specialise in marketing. Marketing is a discipline that requires a great deal of technical knowledge. This is hardly surprising, given that the practice of marketing brings together several disciplines, such as law, economics and IT.

To deal with this complexity, you first need to understand the laws and codes that govern the world of commerce, and then learn how to use them in relation to your own sector of activity. There are several types of marketing training. You can take courses in digital marketing, for example, or in sales and negotiation. To find out everything you need to know about marketing, we’ve prepared everything you need to know about this field.

Marketing training aims to give you the knowledge you need to run your own business or find a job in this field.

If you want to embark on a career in marketing, you’ll need specialist training. Many schools offer programmes in this field. But what courses will you be given during your course? There are several. Here are a few examples:

The duration of a marketing course depends on the type of course you are going to follow. Some of them are highly specialised, and depending on the level of qualification you are aiming for, the duration will inevitably vary. Courses at Bac +3 and Bac +5 level will enable you to become a professional in the field of marketing. If you choose to study at a business school, the course will last 3 years on average. Masters courses last 5 years on average.

Once you’ve graduated, a whole host of opportunities will open up. Rather than joining a company, you can also become a self-employed entrepreneur and set up your own business. That way, you can put your skills to work for your customers. The skills of a marketing graduate will be in demand in many sectors, including production, events, the public sector and advertising.

INSEEC offers a specialisation in marketing. The course is made up of common and specific modules, and will enable you to acquire the skills needed to work as a marketing project manager, for example. In particular, you will develop your general knowledge, learn about sales and communication techniques, discover sales development methods and management techniques.

Once you have completed your training, whether it’s a Bachelor’s degree, a BBA, a Grande Ecole programme or an MSc, and depending on the specialisation you have chosen, you will be in a position to apply for positions in companies or to set up your own business.

Are you interested in studying marketing at INSEEC and would like to enrol? Then don’t wait and contact us to find out the dates of our next admissions competitions! Simply fill in the contact form on the school’s home page. To register, you simply need to put together your application. Your application will be studied at the same time as your entrance exam.

You will then be notified whether or not you are eligible. Once you have been selected, all you have to do is confirm your enrolment to join the school.