The online marketplace allows you to develop your business. Here are some of the other benefits you can enjoy:

– Faster purchasing process. In an e-commerce-based buying and selling system, consumers spend less time looking for what they want. They can browse through many items at once and buy what they like. Online, customers can find items that are available in physical shops far from them or that are not in their locality. Searching for an item, checking the description and adding it to the shopping basket is just a few clicks away. Customers can also consult the reviews of other consumers to find out more before making their purchase.

– Ability to create a product list Customers will see a list of products when they search for an item online. This is a major advantage for sellers, as they can customise their product lists once they have been created. They can also add images, descriptions, product categories, prices, shipping costs and delivery dates.

E-commerce has certain disadvantages:

– Unable to try the product

Since it is impossible to touch or smell the product, it is difficult for consumers to check the quality, especially as there is no salesperson to advise you.

– Long delivery times. Product delivery takes time in an e-commerce system. In traditional commerce, you receive the product as soon as you buy it, which is not the case in e-commerce. In fact, delivery times can sometimes be quite long, especially if you and the seller are in different countries.

– Security problems. Online shopping is sometimes a den of scammers, especially as it’s fairly easy for hackers to obtain your financial data. This creates security problems that make customers wary.

As in any business, if you want to get started in e-commerce, here are a few steps to follow:

– Research your sector of activity

The first step before setting up an e-commerce businessis to carry out the necessary research. Think about the services you are going to offer, the needs of your customers and identify the various suppliers. You also need to consider how you want to get your products to your customers. Calculate the various costs involved and consider whether you will need licences and authorisations.

– Select your company name and choose a legal structure. Once you have defined the plan for your e-commerce business, the next step is to choose a name. As with any business, choose a name that reflects your company. Next, choose the right legal structure for your business. This could be a sole proprietorship, a limited liability company (SARL), or a simple limited company.

– Choose a platform. There are quite a few e-commerce platforms to choose from, depending on your needs. They help you to promote your products and services and are equipped with features that will help you to achieve your goals. Some are turnkey, so you can get up and running quickly.

INSEEC offers several courses in digital marketing and e-commerce. To specialise in this field, you can take a bachelor’s degree course, such as the Bachelor of Digital Marketing. This is accessible after a Bac, bac+1 or bac+2. After a Bachelor’s degree, you can specialise in a Master’s degree in Digital Marketing and e-business .

Students can opt for conventional or sandwich courses.

To increase the visibility of your e-commerce site, you can adopt the following strategies:

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