Trade guide
Advertising manager
The advertising manager is a key player in a company’s marketing strategy. They generally work for an agency, but may also work in-house in a company’s marketing communications department . Their role is to analyse target customers, define commercial objectives and implement the actions needed to achieve these objectives. The role of the advertising manager is therefore essential to the success of communication campaigns.
The business
What is an advertising manager?
Its role
An advertising manager is an executive who oversees an organisation’s communications activities. This manager is usually attached to a company’s marketing department. Their main task is to make a decisive contribution to the company’s sales development strategy, marketing and reputation. Advertising managers have skills in marketing, advertising and information management.
Its field of action
Their job is to develop product promotion strategies and then implement them. Advertising managers are very much in demand in today’s job market. They may work for large companies, major magazines, advertising agencies or the fashion industry.
The functions
What does an advertising manager do?
Advertising managers work in most commercial companies. Their duties include :
Defining advertising objectives
Choosing the media, handling relations with advertisers and communications agencies
Designing advertising campaigns
Manage the marketing and advertising budget
In practice, the advertising manager is responsible for managing all advertising-related activities. They are responsible for ensuring that their communication plan is consistent with all the company’s other plans.
Qualifications
The qualities and skills needed to be a good advertising manager
Marketing and HR skills are essential for carrying out all the marketing functions in a company. You also need to master certain technical skills to become a good advertising manager.
If you want to become an advertising manager, you need to acquire a number of skills. These are essential if you are to succeed in this profession.
Basic skills to become an advertising manager
The basic skills needed to become an advertising manager depend very much on the type of company you work for. As an advertising manager, you need to be able to manage teams, supervise their work and intervene when necessary. You also need a good sense of marketing strategy, which means you need to be very adept at marketing communications.
Technical skills needed to become an advertising manager
As an advertising manager, you don’t need to be an IT expert. However, you do need to have a good understanding of social media, digital marketing and business information systems. You also need a good knowledge of advertising programmes such as Google Adwords, Facebook Ads and Twitter.
The benefits
What are the advantages of being an advertising manager?
The job of advertising manager is ranked in the top 10 best-paid professions. In addition to this motivating salary, advertising managers often receive bonuses. These bonuses vary according to the success of their advertising campaigns.
The professional life of an advertising manager is always hectic. There’s no room for routine. They are also in contact with many personalities and entities. They can use these relationships to their advantage in their current and future careers.
Remuneration
Advertising manager: salary and career development
An advertising manager’s salary depends on his or her experience and reputation in the advertising market. Salaries vary considerably, depending in particular on the size of the company and the field in which it operates. In a difficult economic climate, employers tend to reduce salaries and bonuses. The average annual salary for an advertising manager is around €43,700, rising to €53,000.
The position of advertising manager is often linked to other management positions, such as director of market research. In this way, the advertising manager can become a marketing director. Find out about other opportunities in the communications sector.
Up to
53 000€
Salary per year
Training courses
How can I become an advertising manager?
Our training courses
There are many ways to become an advertising manager. If you already work in marketing or e-commerce, it’s easy to get into the profession by following professional training courses. Alternatively, you can train to become an advertising manager. You can study marketing, management and social media.
At INSEEC, we offer several courses that can prepare you for this profession:
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