Trade guide
Brand manager
The business
What is a Brand Manager?
Are you passionate about sales and marketing? Are you particularly good at communicating? Are you at ease with digital technology and the latest tools in vogue? You’ve got the makings of a brand manager. That said, you need to know more about the job and what it involves before committing yourself to it. That’s what this article is all about.
Its role
Brand managers are multi-skilled professionals responsible for promoting a brand for a company. As a brand manager, you will assume a position of responsibility, as you will be entirely responsible for the development of the brand.
To fulfil your role, you’ll need to draw on all your skills, whether in marketing, visual communications or even digital. As a Brand Manager, you need to keep your finger on the pulse of a constantly changing world.
Its field of action
In the course of your work, you may often be required to work with other professionals in the field, including a graphic designer. That said, whatever action you plan to take, you are obliged to respect the values, principles and policies of the company you work for.
The functions
What are the duties of a Brand Manager?
As a Brand Manager, you have a wide range of responsibilities. Here are just a few of the tasks you will have to carry out in the course of your duties:
Identify the different needs of consumers
Developing brand strategy
Analyse the brand’s position in relation to competitors
Ensuring brand visibility
Promoting the brand on the internet, social networks and in the media
Promoting the brand using digital tools
Monitor the development of the brand
Advise management on possible improvements
Manage the budget allocated to promoting the brand
Coordinating advertising campaigns
Qualifications
The qualities and skills needed to be a good brand manager
Analytical skills
To succeed in your mission to promote and develop a brand for your company, you need to have the necessary qualities and skills. To be a good brand manager, you must first of all have excellent analytical skills, as you are responsible for doing everything possible to promote the brand.
Organised and rigorous
Secondly, you need to be organised and rigorous. You may have to manage a whole team to promote and advertise the brand. You also need to be open and responsive. Good interpersonal skills can only help you in your work. But as a brand manager, you also need to be creative.
Digital marketing
In a world where digital technology is becoming increasingly important, it is essential to master the main tools used in digital marketing. A good knowledge of languages is also an asset if you want your brand to be known internationally.
The benefits
What are the advantages of being a Brand Manager?
Are you very creative? Have you found a vocation for promoting a brand? Then there’s plenty for you to do as a Brand Manager. It’s an exciting job that requires a great deal of imagination and attention to detail. It will always keep you from falling into a rut, because the challenges are different every time.
It’s also a fast-moving and well-paid profession. Above all, the Brand Manager profession is recruiting a lot these days. That’s a guarantee that you’ll always be in business.
Remuneration
Brand manager: salary and career development
Brand managers earn a fairly comfortable annual salary of €35,000 to €40,000 when you first start out. With more experience, you can earn up to €60,000 a year. If you have ambitions to move up the career ladder, you could always consider becoming a Content Manager, Digital Planner or Brand Manager.
Up to
60 000€
Salary per year
Training courses
How do you become a Brand Manager?
Our training courses
To have a better chance of becoming a Brand Manager, it’s best to go to a business school like INSEEC. We offer a number of programmes and specialisations designed to train you to become a Brand Manager or enter the various business, marketing and digital professions.
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INSEEC offers a wide range of programmes to help you train for your dream job.
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