Trade guide
Internal Communications Officer
The job of internal communications manager has evolved. They have become strategic advisers who work closely with general management and the heads of operational units. Their role is to develop and implement the organisation’s internal communications strategy, which is vital to the smooth running of the company.
The business
What is an internal communications officer?
Its role
It’s not just about writing memos and organising meetings. Today’s internal communications manager needs to think strategically, conduct in-depth analyses, have an eye for content creation and be able to drive change in the organisation by influencing employees.
Its field of action
The scope of a communications officer’s activities depends on the organisation. For example, in some companies, the internal communications officer may report directly to the Communications Director. In other companies, they may report to the Human Resources Director.
The functions
What are the duties of an internal communications officer?
An internal communications manager has four main tasks:
- managing organisational change
The internal communications manager plays an essential role in helping employees adapt to change in the organisation and understand the reasons for it. - employee engagement
The communications manager has an important role to play in creating a culture of employee engagement. They need to create a sense of belonging among employees so that they feel connected to the organisation, for example by organising team buildings. - Brand and reputation management,
The Head of Internal Communications is involved in managing the organisation’s brand and reputation. This includes helping to shape the company’s brand identity with the public and ensuring that brand experiences are consistent across all channels, including digital and social media. - information management
The Communications Manager establishes and manages the information programme, to ensure that the information circulating within the organisation is accurate and reliable.
Qualifications
The qualities and skills needed to be a good internal communications manager
While the responsibilities of an internal communications manager may vary from company to company, certain qualities and skills are essential for anyone wishing to succeed in this role, including :
Excellentcommunication skills
The ability to communicate well with others within the organisation and with stakeholders outside the organisation, including government agencies and the media.
Strategic thinking
The manager must be able to identify the opportunities, challenges and risks within the organisation and draw up a plan to deal with them;
Cultural sensitivity
The communications manager must understand the cultural make-up of his or her organisation
Content creationskills
He can create blog posts, web articles, videos and other engaging communications. Excellent writing skills.
The benefits
What are the advantages of working as an internal communications officer?
One of the main advantages of the job of internal communications officer is the opportunity to shape the company’s culture. He or she helps to make the organisation a pleasant place to work, and is known and respected by all employees.
The internal communications manager can build up a solid, well-established network. This can facilitate future employment opportunities within the organisation or in other companies.
Remuneration
Internal communications officer: salary and career development
Depending on the organisation, the salary range for an internal communications manager can be between 2,000 and 3,500 euros gross per month. Some companies offer benefits such as supplementary health insurance, a pension scheme, gift vouchers, profit-sharing and incentive schemes.
The career path of an internal communications manager can vary from one company to another. Some organisations have clear career paths for their internal communications managers. They can generally expect to rise to senior positions such as director of communications.
Up to
3 500€
Monthly salary
Training courses
How can I become an internal communications manager?
Our training courses
A bachelor’s degree is the minimum level of education required to become an internal communications manager. But many companies are increasingly looking for candidates with higher qualifications, such as a Master’s degree. That’s why we offer state-recognised training courses.
There are a variety of undergraduate and postgraduate programmes that can prepare students for this career, including a master’s degree in communications or public relations, or a degree in journalism, human resources or political science.
At INSEEC, we offer several courses that can prepare you for this profession:
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