Trade guide
Sports product manager
The world of sport is changing fast. Sportsmen and women are on the lookout for new sports gadgets to improve their performance. This is where the sports product manager comes in. This is a very attractive and creative job. Nevertheless, it requires advanced knowledge in a wide variety of fields. There are many different courses leading to this position. In this article, you can find out all about this dynamic profession that is in great demand. We’ll tell you about the studies you’ll need to complete, your career prospects and the salaries you’ll earn as a sports product manager.
The business
What is a sports product manager?
Its role
A sports product manager is a specialist in the field of sport. They work for a sports brand or company. Their role is to develop and design innovative products in this highly competitive field. These products are aimed at sports enthusiasts, professional sportsmen and women and all other consumers. Whether it’s clothing, bags, equipment or other items, the designer creates innovative sports-related products.
Its field of action
or others, he designs original articles relating to the field of sport.
The sports product manager is then responsible for marketing the products. They put in place an effective strategy to encourage customers to choose their sports products over others. To develop this strategy, they draw on their expertise in the field and the market research they carry out. The latter enable them to meet consumer needs and stand out from the competition.
The functions
What does a sports product manager do?
The first task of a sports product manager is to design a new sports product in accordance with current standards. They carry out market research to understand consumer needs, and their product must be able to meet those needs. They are also responsible for monitoring the market to keep abreast of trends and new products.
The sports product manager requires a great deal of creativity and patience in the development of the article. After the design phase, other tasks await them:
presentation of the new product to the team
choosing and implementing an effective marketing and communications strategy
design from prototype to final product with its engineers and designers
product marketing and sales optimisation
task management and distribution until the official launch of the new product
You ensure that HR projects are implemented
Qualifications
The qualities and skills needed to be a good sports product manager.
The job of sports product manager requires a wide range of skills. Far from being simply a marketing manager, it requires knowledge of communication, project management, design and advertising. A good sports product manager needs to be a good listener. This enables them to identify consumer demands.
You also need to have a good analytical mind. It’s a job that requires creativity, so you need to be inventive and have a good sense of initiative.
The benefits
What are the benefits of working as a sports product manager?
Working as a sports product manager allows you to satisfy your curiosity and develop your creativity. If you’re passionate about sport, this is an opportunity to turn your passion into a professional career. For people who love challenges and competitions, this job is ideal for you.
In this business, imagination and creativity are everything. You take on the competition with innovative and useful ideas. What’s more, the salary is very attractive, even for those just starting out.
Remuneration
Sports product manager: salary and career development.
On average, sports product managers earn €54,000 gross per year. Remuneration depends, however, on the candidate’s years of experience. Beginners can be paid around €30,000 a year. With a few years’ experience, salaries can rise to €4,000 to €5,000 a month. That’s between €48,000 and €60,000 a year.
Remuneration increases with years of service. A marketing product manager may progress to the position of marketing director or sports product manager. They may also work for a larger brand.
Up to
60 000€
Salary per year
Training courses
What studies do you need to become a sports product manager?
Our training courses
The work of a sports product manager requires affiliation with several different fields. As a result, there is a wide range of study options for a career in this field. Nevertheless, this profession often requires a minimum of 5 years’ higher education. You can access courses at INSEEC specialising in sport , such as the Master of Science in Sports Marketing & Management. At INSEEC, students can take courses that focus on professionalisation. This enables students to acquire the skills they need to understand the world of sport and business. After the course, they obtain a certificate registered with the RNCP and issued by the Ministry of Employment.
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