Bachelor in Business Management – Start Up
Choose this specialization to train in business strategy, key account management, innovative project financing and effective distribution strategies, opening the door to careers in business development, key account management and entrepreneurship.
RNCP title n°38604
The Business Development Bachelor’s degree: everything you need to know about setting up and running a business
Joining the Bachelor Business Development program enables you to develop your skills in sales techniques and your ability to undertake and innovate. It’s also an all-encompassing program, since it covers all aspects of business.
Students will also discover the retail and distribution concepts that enable them to manage and run a sales outlet, whether franchised or not, as well as select and motivate a team.
It is also designed to enable any manager wishing to progress within a chain to master the tools and methods needed to lead and develop a distribution network. In this way, you can one day embark on a sales development or entrepreneurial adventure.
A 1, 2 or 3-year diploma course for business development and start-ups
Holders of a BAC can enter the Bachelor 1st year, holders of a BAC+1 the Bachelor 2nd year, and those with a BAC+2 the Bachelor 3rd year.
The Bachelor’s program welcomes students from a variety of backgrounds: BTS, RNCP level 5 qualifications, DUT, preparatory classes, Licence 2.
The Bachelor Business Development program trains students to understand and grasp the mechanisms involved in setting up a business, the causes of failure and the conditions for success. Students will be able to understand the usefulness and methodology of drawing up a business plan, learn about the processes and stages involved in taking over a company, and prepare for the creation of their own Start Up in the short term.
The 3rd year program can be completed on a sandwich basis. It provides the foundations needed to monitor and analyze data related to one’s activity, draw up an overall assessment of actions and make recommendations for adjustments.
All our 3rd year Bachelor’s degree courses are specialized and professionalized to ensure that students are fully operational once they graduate.
NEW: OUR ONLINE BUSINESS DEVELOPMENT BACHELOR!
To make our training accessible to all, the INSEEC Bachelor Business Development program is now available as an online course.
This new feature means that high-level athletes, people undergoing retraining, people far from our campuses or even those wishing to study from home can join the course and complete it anywhere in France, regardless of their location.
This online course can also be taken on a work-study basis with the company of your choice.
Would you like to find out more about the Bachelor Business Development program? Sign up for an Open Day!
What are the courses in INSEEC’s Bachelor Business Development program?
The courses presented below are given as examples, and may vary slightly depending on the teaching campus. Course content is adapted each year to market developments and is updated before the start of the new academic year.
The 1st and 2nd year courses can be viewed here.
3rd year courses
Common core
Corporate strategy
This module enables you to define long-term objectives and allocate resources to achieve them. Corporate strategy aims to position the business competitively in its market, while optimizing its performance. This includes decisions on products, markets, resources and internal organization.
Team management
Team management involves organizing, leading and motivating a group of people to achieve common goals. It involves allocating tasks, managing interpersonal relations and developing individual skills. The manager ensures the team’s cohesion and collective performance.
Budget management
Indispensable in any business sector, budget management involves planning, allocating and controlling an organization’s financial resources. It aims to balance income and expenditure, while optimizing the use of funds to achieve financial objectives.
Business game seminar
A real-life team work experience to consolidate your knowledge and skills in managing your business in a competitive environment!
Reporting tools
In business, reporting is a management tool used to assess the performance and effectiveness of a strategy, action or project. Reporting involves the collection of numerical data, which is then analyzed to assist decision-making where necessary.
Project seminar
Take on the role of a consultant and work with your agency to win the coveted customer contract thanks to the relevance of your strategic and operational recommendations!
Personal development
A module focused on “soft skills” to reinforce the professional aptitudes expected in a company, depending on the sector of activity you’re destined for!
No-code (certification by DataScientest)
No-code or digital creation in reverse! No-Code is a development approach that lets you design applications and websites without writing a single line of code. With DataScientest certification to boot!
Business English
Continue your learning of business language with this module focusing on speaking in a variety of professional situations.
Employment law
This module covers the legal rules governing relations between employers and employees, from hiring to contract termination. It provides an understanding of the rights and obligations of each party, as well as the mechanisms for regulating conflicts in the workplace.
Conferences
Meetings with professionals, testimonials and discussions to refine your vision of the profession!
Professional practice dissertation
The Professional Practice Thesis and its defense is THE highlight at the end of the Bachelor INSEEC specialization cycle. Full details will be announced at the back-to-school conferences.
Specialization courses
Company law
Corporate law governs the creation, management and dissolution of companies, as well as the rights and obligations of shareholders and directors. This module covers the different legal forms of companies, corporate governance and regulatory aspects to ensure compliance and the protection of stakeholders’ interests.
Business intelligence
Business intelligence involves monitoring and analyzing key information in order to anticipate market trends and boost a company’s competitiveness. This module covers data collection techniques, strategic analysis and the use of business intelligence to make informed decisions and secure competitive advantages.
Prospecting & Loyalty
Prospecting and loyalty encompass strategies for attracting new customers while strengthening the loyalty of existing ones. This module explores prospect research techniques, customer engagement and follow-up actions to maximize sales and ensure lasting customer relationships.
Web Marketing
Webmarketing for start-ups involves using digital strategies to promote and publicize a new business. This module covers social network optimization, SEO, content marketing and online advertising campaigns to attract customers and drive growth in a competitive environment.
Account management
Account Management is about developing and maintaining strong relationships with key customers to ensure their satisfaction and loyalty. This module covers understanding customer needs, effective communication and sales strategy to maximize growth opportunities and strengthen long-term partnerships.
CRM & Data analysis
The “CRM & Data Analysis” subject explores customer relationship management strategies through the use of technological tools and the exploitation of data. It enables you to optimize customer engagement and make informed decisions thanks to in-depth analysis of the information collected.
Project management
Project management in a start-up involves planning, executing and monitoring innovative projects in a dynamic environment. This module covers agile methodologies, resource management, risk assessment and collaboration techniques to ensure project success and adaptability to market challenges.
Growth Hacking
Growth hacking is a marketing approach focused on rapid experimentation and innovation to stimulate business growth with limited resources. This module explores unconventional techniques, data analysis and the use of digital channels to identify opportunities for rapid and effective growth.
Project financing
Project financing involves mobilizing financial resources to support the development and realization of specific initiatives. This module covers the different sources of funding, such as investors, grants and loans, as well as strategies for evaluating projects to ensure their viability and profitability.
Specialized courses can be adapted to suit each campus. For more information, please contact the campus of your choice.
INSEEC Bachelor teaching tools
In addition to courses, students enrolled in the INSEEC Bachelor have access to a whole range of teaching tools and platforms to take their training even further.
In this way, all our students are able to learn new skills in new areas and broaden their field of expertise.
Discover all the INSEEC Bachelor teaching tools.
What is the pace of training at the INSEEC Bachelor?
The INSEEC Bachelor offers 1 or 2 start dates per year, with the option of either a traditional study program or a sandwich course.
Each year, the start of the 3rd year Bachelors program takes place in September. Some campuses also offer a staggered start in February.
Find out more about our February intake at the INSEEC Bachelor.
The course schedule is 3 days/2 days for 6 months, followed by 6 months of full-time work experience.This rhythm may vary depending on the campus chosen.
This rhythm is the same whether the learner is in initial training (internship) or continuing education (professionalization/apprenticeship).
What are the prerequisites for the Bachelor Business Development program?
- To enter the first year, you must hold a baccalauréat (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognized as level 4;
- For entry into the second year: you must have completed 60 ECTS in a sector considered to be identical in terms of skills to that of the course or have completed 120 ECTS in a management science environment;
- For entry into the third year, you need to have passed a 120 ECTS or a level 5 in a sector considered to be identical in terms of skills to that of the course, or to have passed 180 ECTS in a management science environment.
Do you already have 2 years’ higher education and want to find a job quickly?
By joining our dedicated Acadomia class, you’ll have the opportunity to complete your work-study contract with our partner company, and the guarantee of a permanent contract upon graduation.
What career opportunities are there after the Bachelor’s degree in Business Development?
Graduates of the Bachelor Business Development program will be able to work in the following professions (non-exhaustive list):
- Sales Manager
- Business Development Manager
- Business Developer
- E-commerce manager
See our article on the full range of career opportunities in the business sector.
What professional skills are developed with the Bachelor Business Development?
The objectives in terms of skills are to be able to :
- Implement marketing strategy;
- Block 1 – Participate in drawing up a business development strategy
- Block 2 – Implement and manage an omnichannel sales development plan
- Block 3 – Define and manage the budgetary elements of the sales action plan
- Block 4 – Manage and develop sales team activities
- Block 5 – Professionalization – Designing and implementing sales initiatives for start-ups
The ” Responsable d’activités commerciales” professional certification, level 6 (EU), code NSF 312, is awarded by the INSEEC Bachelor (CEE-RA, CEE-Ouest, CEFAS, MBA INSTITUTE, CEE-SO) and registered under number 38604 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of France Compétences dated 09/02/2024.
This certification is accessible via VAE.
Validation of certification is obtained by capitalizing on four blocks of skills common to all courses, plus a professionalization block depending on the candidate’s course.
How does the INSEEC Bachelor program work?
Teaching methods
- Lectures and interactive courses
- Role-playing through group or individual case studies carried out by students
- Educational conferences, seminars and tours
Evaluation methods
The 3-year program alternates between concept acquisition and practical application.
Each semester is validated by 30 ECTS credits. Progression through the Bachelor’s program is achieved by validating each semester one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year program.
With the exception of lectures and visits, each module is subject to continuous assessment, either summative or formative, written or oral, individual or collective.
In the third and final year of the INSEEC Bachelor’s program, a skills-based assessment is organized that is as close as possible to the professional situation (case study, professional simulation, portfolio, oral presentation, professional practice dissertation, etc.).
The procedures for obtaining certification are described in the previous paragraph.
Methods and tools
- Assessment is carried out face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.
What are the tuition fees for the Bachelor Business Development?
Tuition fees for the Bachelor Business Development program depend on the type of training you choose: initial training or sandwich course.
Initial training :
- 1st year Bachelor’s degree: €9,150
- 2nd year Bachelor’s degree: €9,650
- 3rd year Bachelor’s degree: €9,990
Work-linked training :
- 3rd year Bachelor’s degree: €10,450
Tuition fees may vary from campus to campus. Please contact the desired campus for further details. Fees shown are valid for the year 2025-2026.
For the February-March 2025 school year:
- Bachelor 1st year: €8,950
- 3rd-year Bachelor’s degree (initial training): €9,650
- 3rd-year Bachelor’s degree (sandwich course): €9,900
Entrance fees for the Bachelor program are €70 for all our campuses.
VAE/VAP :
VAE: €3,800 net of tax
VAP: €850 EXCL.
International Student Pack: Compulsory fee of 750 euros for exclusive support services for international students.
How long does the INSEEC Bachelor’s program last?
The length of the INSEEC Bachelor program varies depending on the year you enter the school:
- For entry into 1st year, the course lasts 36 months;
- For entry into the 2nd year, the course lasts 24 months;
- For entry into 3rd year, the course lasts 11 to 12 months.
What financial aid is available for the INSEEC Bachelor in Business?
INSEEC offers a number of financial aid schemes:
- Alternating work-study programs or work-study contracts
- Exclusive offers from our partner banks
What to do after the Bachelor INSEEC?
While the INSEEC Bachelor’s program focuses on professional integration, further studies are also possible, for example by joining the specialized INSEEC MSc program or the INSEEC Grande Ecole program.
INSEEC Bachelor welcomes people with disabilities
INSEEC, one of the schools in the OMNES Education group, does everything in its power to be inclusive and open to everyone, whatever their background or situation.
Our aim is to ensure that no student with a disability is hindered in his or her desire to pursue a course of study and a professional career.
Support is therefore provided to facilitate access to the premises and offer personalized advice and adapted facilities throughout their school career.
Accessibility: all our premises are adapted to handicap standards.
The disability advisor, present on every campus, is the key contact who will help set up a personalized support system for the student.
It acts as a link between students with disabilities and the various entities that make up the school. It supports them throughout their training.
Contacts : each INSEEC campus has a disability advisor. You can find their contact details on the contact page for each city.
key figures for rncp n°38604 "Responsable d'activités commerciales" qualification
92,9%
Presentation rate for certification
Class of 2024
93,6%
National success rate
Class of 2024
85%
Overall integration rate
Class of 2023
83,5%
Hot satisfaction rate
Promo 2024 (Opinion Way barometer)
Rates updated on 27-02-2025
Click here to view the performance indicators for INSEEC’s RNCP titles and CFAs.
