Presentation
What is a Bachelor Sport Business – Ski Studies?
INSEEC’s Bachelor of Sport Business – Ski Studies, certified RNCP level 6 by the French Ministry of Employment, trains students for careers in commerce, management and marketing in the world of sport and the mountains. The first two years lay the foundations for management, communication and administration, while the third year enables students to specialise in sport business and the development of mountain activities. This unique programme enables students to combine general education with top-level skiing.
Professional certification
Level 6 (EU) professional certification for Commercial Activity Managers, NSF code 312, awarded by INSEEC Bachelor, registered under RNCP number 38604 on the Répertoire National des Certifications Professionnelles, by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Bachelor Sport Business – Ski Studies is to train professionals capable of managing, developing and promoting mountain sports and tourism activities. The programme combines management, business and marketing training with high-level skiing, to prepare students for careers in the sports and leisure sector.
The programme develops key skills in :
- Participate in the development of the commercial development strategy.
- Implement and manage an omnichannel commercial development plan.
- Define and manage the budgetary elements of the commercial action plan.
- Lead and develop the commercial team’s activities.
- Design and implement commercial actions in the sports sector.
This program lays the necessary groundwork if you wish to later earn a Master of Science in Sports to pursue strategic management positions.
The content
The courses presented below are given for information only and may vary slightly depending on the campus. Each year, the programme is updated to take account of new trends in sport business, mountain tourism and sports management, to ensure that the course is always in step with developments in the sector and the expectations of the professional market.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor Sport Business – Ski Études offers a generalist course combining management, business, marketing and communication. This first stage enables students to acquire the fundamentals of sports business and company management, while developing a solid economic and interpersonal culture. Students benefit from a flexible timetable to enable them to combine their studies with top-level skiing. In addition to the core courses, students will have 20% of specialisation courses.
- Point of sale and distribution
- Introduction to management
- General culture & news
- Community life
- Voltaire Project
- Accounting and financial management
- Entrepreneurship
- Introduction to corporate communications
- Marketing fundamentals
- Word/Powerpoint pack office
- Business English
- Excel (statistics)
- Back-to-school seminar
- Challenge – Prospecting and sales techniques
- Introduction to law
- Commercial know-how 1
- Market research
- Customer relationship management
- Pack-office
- Pitch/speaking
- Soft skills and personalities
- Internship defence
- Sales Challenge-Competition
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Bachelor Sport Business – Ski Études consolidates the knowledge acquired and develops a strategic approach to sales, marketing and sports management. Students learn how to steer a sales action plan, manage projects and communicate effectively in the world of sport and mountains. This year also enables them to develop their digital skills and mastery of communication tools. In addition to the core courses, students will have 30% of specialisation courses.
- Sales action plan
- Professionalisation
- Project management
- Employment law
- Management challenge
- Community life
- Deciphering economic news
- Financial analysis
- Marketing mix
- Fundamentals of communication
- Business Excel
- Business English
- Introduction to Adobe
- Back-to-school seminar
- Sales team management
- International business
- Commercial know-how
- E-marketing
- Strategic marketing
- Communication and media planning
- Operational communication
- Social selling
- Soft-skills-Personal branding
- Business Strategy Challenge
- Multimedia content production
- Internship report
3ᵉ year
60 ECTS credits
In the third year, INSEEC’s Bachelor of Sport Business – Ski Studies enables students to specialise in sports management and the development of mountain activities. Students deepen their skills in business strategy, communication, events and project management. Depending on the specialisation chosen, it is possible to take a winter break to continue competitive sports.
- Sports law
- Community management and impact
- Sports events
- Technological innovations
- Press relations
- Omnichannel strategy
- Merchandising policy
- Sports sponsorship and partnership
- Sports contract law
Assessment procedures
The three years of the Bachelor Sport Business – Ski Studies alternate between theoretical courses, practical projects and work placements in the sports and mountain sector. Each semester is validated by the award of 30 ECTS credits, giving a total of 180 ECTS credits at the end of the course.
Throughout the course, students are assessed by means of continuous tests: individual work, case studies, oral presentations or group projects. These regular assessments are used to measure progress and the ability to apply skills in management, marketing, communication and sports management.
In the third year, an assessment leading to certification in blocks of skills, in line with the RNCP 38604 – Commercial Activities Manager qualification, is introduced. This takes the form of work situations, applied projects, analysis files, oral presentations or a dissertation on professional practice.
Assessments are based on continuous assessment or final exams in the form of mid-term exams. This system guarantees constant monitoring of learning and a gradual rise in skills until the state-recognised diploma is validated.
Certification is awarded after validation of the four common skill blocks and one professionalization block of your choice, with a minimum score of 10/20 in each block.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. France Compétences guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Campus
In France
Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
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Matthieu M.Commercial real estate consultant2023
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Loïc R.Entrepreneur2022
The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
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Clara P.Head of Digital Communications EMEA2023
Key figures for class 2024
For the RNCP n°38604 “Commercial Activities Manager” qualification
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships during your studies
The work placements on the Bachelor Sport Business – Ski Studies programme give students the opportunity to put their learning into practice in a professional context, while at the same time combining their sporting activities. Carried out in structures linked to sport, tourism or the mountains, these placements offer practical experience of sports management, event management or specialised commerce. They are an essential step in developing skills in the field, refining your career plan and building a solid network in the world of skiing and sport business.
INSEEC supports you
Individual support to find your internship in sports or mountain activities, tailored to your profile.
Internships and field immersion
Internships every year to apply your skills in sports, tourism, or event management.
Conferences and professional meetings
Discussions with managers, athletes, and experts to explore careers in sports and mountain activities.
Coaching Workshops
Workshops to boost your resume, oral presentation skills, and LinkedIn profile, led by sports business coaches.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates to accelerate your professional integration.
Business
What are the career prospects after a Bachelor’s degree in Sport Business – Ski Studies?
After completing INSEEC’s Bachelor of Sport Business – Ski Studies, you will have many opportunities to develop your career in the sports, tourism and mountain sectors. This programme opens the door to positions combining management, marketing, communication and business development within sports organisations, resorts, agencies or outdoor companies. Graduates can also go on to study for an MSc in Sports Management to further enhance their expertise.
Application
What are the entry requirements for the Bachelor Sport Business – Ski Studies?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all sections), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- This programme is aimed primarily at regional-level skiers, candidates who have passed or are in the process of passing the technical test, and top-level athletes in a mountain discipline.
- Application outside Parcoursup, via the INSEEC online form
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education (BTS, BUT, Licence 1, preparatory class or business school).
- Candidates must be able to prove that they regularly take part in sports and have a confirmed level of skiing or other winter sports.
- Application outside Parcoursup, via the INSEEC online form
Admission to 3rd year
- Reserved for students who have validated or are in the process of validating a 2ᵉ year (BTS, DUT/BUT, Licence 2 or equivalent), i.e. 120 ECTS credits.
- This level of entry is also open to mountain professionals (instructors, guides, pisteurs, etc.) wishing to complement their skills in sports management and mountain tourism.
- Application outside Parcoursup, via the INSEEC online form
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Bachelor Sport Business?
Tuition fees for the INSEEC Bachelor vary from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year7 650€
- 2nd year 1 year7 650€
- 3rd year 1 year7 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year7 650€
- 2nd year 1 year7 650€
- 3rd year 1 year7 990€
- Bachelor’s Degree
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FAQ
All you need to know about the Bachelor’s degree in Sport Business – Ski Studies
Find out the most frequently asked questions about the Bachelor Sport Business – Ski Studies. And if you’d like to find out more, our teams at the Chambéry campus are always available to talk!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
How long does the Bachelor Sport Business – Ski Études INSEEC course last?
The Bachelor Sport Business – Ski Studies takes place over three years after the baccalauréat. Each year corresponds to 60 ECTS credits, for a total of 180 credits at the end of the course. This gradual pace enables students to acquire solid skills in management, sports marketing and business, while at the same time practising high-level skiing.
Are there any internship opportunities during the Bachelor Sport Business – Ski Études INSEEC ?
Yes, the programme does not include a sandwich course, but it does include a number of compulsory internships that allow you to gain practical experience in sport business or mountain tourism. These placements give you the opportunity to put into practice what you have learned in the classroom and to develop a professional network in the world of skiing.
What is the annual timetable for the Bachelor Sport Business – Ski Studies?
The programme benefits from a specific timetable designed for top-level athletes. The academic year includes a winter break to take part in competitions, intensive training sessions or seasons in the resort. This tailor-made arrangement ensures a balance between academic success and sporting objectives.
Is the Bachelor Sport Business – Ski Études INSEEC recognised by the State?
Yes, the diploma awards RNCP 38604 – Commercial Activities Manager, recognised by the State at European level 6. This qualification certifies that you have mastered the skills of managing, selling and developing sports activities in the mountain sports and tourism sector.
What soft skills are developed following the Bachelor Sport Business – Ski Studies?
Throughout the course, students develop essential behavioural skills:
- leadership ;
- stress management ;
- team spirit ;
- autonomy and resilience.
These qualities, which are essential for sports managers, are reinforced by the discipline and rigour acquired in top-level sport.
What studies are possible after a Bachelor’s degree in Sport Business – Ski Studies?
After this Bachelor’s degree, graduates can go on to take an MSc in sports management, marketing, mountain tourism or communication. These courses allow them to specialise further and broaden their career prospects in international sport business.
Does the school help students find accommodation in Chambéry?
Yes, the Chambéry campus has a dedicated accommodation service to help students find flats, student residences or shared accommodation. This support helps students to settle in peacefully and concentrate on their training and sporting goals.
Who can apply for the Bachelor Sport Business – Ski Études INSEEC?
The programme is aimed at regional-level skiers, candidates who have passed the technical test, high-level winter sportspeople and mountain professionals (instructors, guides, pisteurs). All must demonstrate their motivation to combine studies and sport.
Which sectors recruit after the Bachelor Sport Business – Ski Studies?
Graduates can go on to work for ski resorts, sports federations, events agencies, outdoor companies or sports equipment brands, in marketing, sales, project management or communications positions.
What are the advantages of a bachelor’s degree specialising in skiing and sport business?
This unique programme enables students to acquire management skills while developing a passion for winter sports. It trains professionals capable of managing projects in a demanding environment, combining sporting expertise with commercial skills.
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