Bachelor Marketing in Rennes

The Bachelor of Marketing program at INSEEC Rennes places you at the heart of a dynamic, innovation-oriented city. At the crossroads of tech, services and the creative industries, Rennes offers an environment rich in opportunities, conducive to the development of your skills and your network. You'll learn the fundamentals of marketing: - communications strategy, digital marketing, market research ; - project management, brand content, CRM tools. The human-scale INSEEC campus enables you to progress in a modern environment. You'll learn to think like a professional, act with method, and turn your ideas into concrete projects.

Yes, there is an admissions process open to all motivated profiles. - In 1ʳᵉ or 2ᵉ year: written test (QCM general culture and English) + motivational interview. - In 3ᵉ year: interview only. The aim is to understand who you are, what you want to build, and how you project your future. What do we value? Your determination, your curiosity and your ability to get involved in a concrete career path.

Yes, you can take the Bachelor Marketing on a sandwich course from the 3ᵉ year. This format allows you to: - develop your professional experience ; - learn to adapt to the demands of the field. INSEEC supports you with: - a network of partner companies in the digital, retail, service and events sectors; - workshops to help you apply for jobs, prepare for interviews and enhance your profile.

The Bachelor Marketing program is taught on the INSEEC Rennes campus, in the heart of the EuroRennes district, right next to the train station. This modern, easily accessible campus offers : connected classrooms and coworking spaces ; a class atmosphere conducive to mutual support and collective progress. You'll find yourself in an urban setting, open to the business world, in a city where it's good to study... and succeed.

During your training, you'll be involved in concrete projects, often in conjunction with partner companies: - campaign launches, marketing benchmarks, event projects ; - real-life case studies, challenges or creative workshops. These experiences will enable you to gain in autonomy, rigor and confidence. At INSEEC Rennes, you don't just follow a program: you build, step by step, the foundation of your professional future.