Bachelor’s degree in Marketing, Communication & Product Development Project Management
The Bachelor’s degree in Marketing, Communication & Product Development Project Management aims to train professionals capable of creating new opportunities and conquering markets, while being responsible for projects and operational… Negotiation, creativity, a spirit of conquest, these jobs of strategist and communicator do not stop at developing sales. Startups, large groups, SMEs, all companies are looking for these profiles that have a central role in their development.
A 1, 2 or 3 year diploma course to specialise in marketing, communicationand product development
Holders of a BAC can enter the 1st year Bachelor, holders of a BAC+1 the 2nd year Bachelor and those with a BAC+2 the 3rd year Bachelor. The Bachelor’s degree can accommodate students from various backgrounds: BTS, RNCP level 5, DUT, preparatory class, Licence 2.
The Marketing, Communication & Product Development Project Manager Bachelor’s degree provides future professionals and SME managers with the skills they need to manage employees. Thus, they will be able to assist them on the one hand, and on the other, to develop the company’s commercial axes; to understand all aspects of marketing, management and sales and to be able to build a strategy adapted to the product; to develop the necessary skills to become the managers of tomorrow.
At the end of this course, students will be able to manage a marketing project, analyse consumer trends, know how to sell and present a product or service, manage business development and understand and navigate the competitive world of e-commerce.
Students will also be able to complete the 3rd year programme in a sandwich course. They will be able to perfect their training by putting their knowledge into practice in real-life situations in companies.
All our final year courses are specialized and professionalized to allow students to be fully operational once they graduate.
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The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.
The 1st and 2nd year courses are available here.
The 3rd year courses
The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.
To perfect the understanding and communication techniques specific to marketing and communication and applied to entrepreneurship.
Corporate law / Business law
Pack Office / Adobe / HTML
Revue de presse / Décryptage de l’actualité économique
Presentation of the professions in the sector by professionals.
Accounting and financial management
Business development & reporting
CRM et fidélisation
This module focuses on mastering the challenges of performance management by setting up a Management by Objectives, determining and setting SMART objectives, measuring performance in the company and the departments using previously defined indicators in order to create an action plan for management.
Budget management and steering
Techniques de négociation
This module allows you to appropriate the foundations of NLP in order to understand its interest, to easily create a relationship of trust with your client, to develop your sense of observation, to adapt your speech to the client’s sensory register, to refine the client’s expectations and needs thanks to the metamodel and to better understand the client’s behaviour thanks to the metaprograms, in the form of role plays.
PROFESSIONAL DEVELOPMENT COURSE
Social media strategy
Online social networks are now almost ubiquitous and techniques are evolving very quickly.
The objective is therefore to scan the media and supports on the Internet in order to conquer new prospects and consumers.
Distribution et trade marketing
One of the main functions of the marketing manager is to develop his entity. Increasing revenues, turnover, developing national or international sales areas, etc., taking into account the company’s possibilities and general strategy are some of the points that will be addressed in this module.
Développement commercial stratégique
One of the main functions of the marketing manager is to develop his entity. Increasing revenues, turnover, developing sales areas nationally or internationally, etc., taking into account the company’s possibilities and the general strategy are some of the points that will be covered in this module.
Marketing digital et e-business
The development of the company on digital channels is nowadays almost unavoidable. This module provides a relevant current vision of business models that work on the Internet or in “brick and mortar”. This module also presents the main tools and techniques to launch or develop a web presence in terms of e-commerce and social commerce.
Retailing mix 3.0
Pricing policy, communication policy, retailing and merchandising strategies are studied through the prism of digital and new consumer paths.
Management stratégique et gestion financière
A marketing and development manager needs to understand the fundamentals of strategy and management in order to be able to interact and collaborate with all departments in the company. He/she will often have to co-construct or implement the strategy decided by the management or the department concerned; he/she must therefore be able to read a balance sheet, propose a budget, read a contract, know the basics of labour law, etc. in order to be an efficient manager.
Design et charte graphique
This module allows you to discover tools such as Photoshop, Illustrator and InDesign for digital marketing. These tools help to improve the impact of campaigns conducted on the Internet and online social networks. They also allow to improve the graphic charter and the image of the company in general (logo, visual identity, editorial line at the visual level, etc).
The fundamentals of marketing will be covered with its concepts, principles and specificities. The particular management of large accounts, project management and the complexity of sales are among the elements that will be acquired.
Présentation et reporting commercial
A manager must know the tools and techniques to convince, to make adhere and thus to be more able to work in team. This module provides the keys to convincing written and oral presentations of business reports from a professional perspective.
Comportement du consommateur
The module aims to master the consumer decision process as well as the influences and actions that consumers take when purchasing a product.
Projet marketing & services
This module allows you to discover and deepen all the marketing techniques related to the creation and marketing of services
1 or 2 entries per year and an alternating study rhythm
The start of the new academic year for 3rd year Bachelors takes place in September. Some campuses also offer a staggered start in February.
The course rhythm is 3 days/2 days for 6 months and then 6 months full time in a company.
This rhythm is the same whether the learner is in initial training (internship) or in continuing education (professionalization/apprenticeship).
Job opportunities after the Bachelor’s degree in Marketing and Product Development?
- Area Manager
- Project Manager
- Development Officer
- Sales administration manager
- Product Manager
What business skills are developed?
The objectives in terms of skills are to be able to:
- Block 1 – Participate in defining the company’s marketing strategy
- Block 2 – Design and implement a marketing communication project
- Block 3 – Define and manage the budgetary elements of a marketing and communication project
- Block 4 – Leading a marketing communication team in project mode
- Block 5 – Professionalization – Designing the development of a product
This program delivers the certification ” Marketing Communication Project Manager” level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36293.
The certification is obtained by capitalizing on all the blocks of competencies .
For more details, please consult the online repository: https: //www.francecompetences.fr/recherche/rncp/36293/
This certification is accessible by VAE.
- Lectures and interactive courses
- Situational exercises through collective or individual case studies carried out by the students
- Conferences, seminars and educational visits
The three years of the program alternate between concept acquisition and practical application.
Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s programme is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year programme. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.
- Individual or group case studies
- Individual and group oral presentations
- Individual and group files
Methods and tools
- The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.
What are the tuition fees for the course?
- For a 3rd year Bachelor’s degree: 8 900 €.
Continuing education (sandwich course) :
- For a 3rd year Bachelor’s degree: 9 700 €.
Tuition fees may vary from campus to campus, please contact the desired campus for more information.
The rates presented are valid for the year 2022-2023.
VAE : 4 200 € HT
VAP : 850 € HT
International package: 490€.
What kind of financial aid is available?
INSEEC offers several financial aid schemes:
- The alternating rhythm, in internship or work-study contract
- The right to training via the CPF
- Banking partnerships
Key figures for the Marketing, Communication & Product Development Project Manager course
Graduation rate 2019 – 2020
Apprenticeship Contract Breakdown Rate 2019 – 2020
Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)
Rate of certified apprentices to number of apprentices taking the exam 2019 – 2020
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