Come and train for a Bachelor in Marketing, Communication & Development

étudiants de l'école de commerce INSEEC travaillant en extérieur
Bac, Bac +1, Bac +2
Septembre / Octobre, Février / Mars
Initial training, Apprenticeship
Beaune, Bordeaux, Chambéry, Lyon, Paris, Rennes
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Bachelor in Marketing, Communication and Product Development Project Management

Title RNCP n°36293

Bachelor’s degree in Marketing, Communication & Development Project Management

The objective of the Marketing, Communication & Development Bachelor’s degree is to train professionals capable of creating new opportunities, conquering markets, while being responsible for projects and operational… Negotiation, creativity, spirit of conquest, these jobs of strategist and communicator do not stop at sales development alone. Startups, large groups, SMEs, all companies are looking for these profiles that have a central role in their development.

two students from the INSEEC business school sitting outside around a computer and smiling

A 1, 2 or 3 year diploma course to specialise in marketing, communicationand product development

Holders of a BAC can enter the 1st year Bachelor, holders of a BAC+1 the 2nd year Bachelor and those with a BAC+2 the 3rd year Bachelor. The Bachelor’s degree can accommodate students from various backgrounds: BTS, RNCP level 5, DUT, preparatory class, Licence 2.

The Marketing, Communication & Development Bachelor’s degree provides future professionals and SME managers with the skills they need to manage employees. Thus, they will be able to assist them on the one hand, and on the other, to develop the company’s commercial axes; to understand all aspects of marketing, management and sales and to be able to build a strategy adapted to the product; to develop the necessary skills to become the managers of tomorrow.

At the end of this course, students will be able to manage a marketing project, analyse consumer trends, know how to sell and present a product or service, manage business development and understand and navigate the competitive world of e-commerce.

Students will also be able to complete the 3rd year programme in a sandwich course. They will be able to perfect their training by putting their knowledge into practice in real-life situations in companies.

All our final year courses are specialized and professionalized to allow students to be fully operational once they graduate.

Would you like to know more about the Marketing, Communication & Development Bachelor’s degree? Sign up for an Open House!

What are the courses of the Bachelor Marketing, Communication & Development ?

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

The 1st and 2nd year courses are available here.

The 3rd year courses


Business game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Business english

To perfect the understanding and communication techniques specific to marketing and communication and applied to entrepreneurship.

Corporate law / Business law

Pack Office / Adobe / HTML

Press review / Deciphering the economic news

Presentation of the professions in the sector by professionals.

Accounting and financial management

Business development & reporting

CRM and loyalty

This module focuses on mastering the challenges of performance management by setting up a Management by Objectives, determining and setting SMART objectives, measuring performance in the company and the departments using previously defined indicators in order to create an action plan for management.

Budget management and steering

Corporate strategy

Project management

Negotiation techniques

This module allows you to appropriate the foundations of NLP in order to understand its interest, to easily create a relationship of trust with your client, to develop your sense of observation, to adapt your speech to the client’s sensory register, to refine the client’s expectations and needs thanks to the metamodel and to better understand the client’s behaviour thanks to the metaprograms, in the form of role plays.


Social media strategy

Online social networks are now almost ubiquitous and techniques are evolving very quickly.

The objective is therefore to scan the media and supports on the Internet in order to conquer new prospects and consumers.

Distribution and trade marketing

One of the main functions of the marketing manager is to develop his entity. Increasing revenues, turnover, developing national or international sales areas, etc., taking into account the company’s possibilities and general strategy are some of the points that will be addressed in this module.

Strategic business development

One of the main functions of the marketing manager is to develop his entity. Increasing revenues, turnover, developing sales areas nationally or internationally, etc., taking into account the company’s possibilities and the general strategy are some of the points that will be covered in this module.

Digital marketing and e-business

The development of the company on digital channels is nowadays almost unavoidable. This module provides a relevant current vision of business models that work on the Internet or in “brick and mortar”. This module also presents the main tools and techniques to launch or develop a web presence in terms of e-commerce and social commerce.

Retailing mix 3.0

Pricing policy, communication policy, retailing and merchandising strategies are studied through the prism of digital and new consumer paths.

Strategic management and financial management

A marketing and development manager needs to understand the fundamentals of strategy and management in order to be able to interact and collaborate with all departments in the company. He/she will often have to co-construct or implement the strategy decided by the management or the department concerned; he/she must therefore be able to read a balance sheet, propose a budget, read a contract, know the basics of labour law, etc. in order to be an efficient manager.

Design and graphic charter

This module allows you to discover tools such as Photoshop, Illustrator and InDesign for digital marketing. These tools help to improve the impact of campaigns conducted on the Internet and online social networks. They also allow to improve the graphic charter and the image of the company in general (logo, visual identity, editorial line at the visual level, etc).


The fundamentals of marketing will be covered with its concepts, principles and specificities. The particular management of large accounts, project management and the complexity of sales are among the elements that will be acquired.

Commercial presentation and reporting

A manager must know the tools and techniques to convince, to make adhere and thus to be more able to work in team. This module provides the keys to convincing written and oral presentations of business reports from a professional perspective.

Consumer behaviour

The module aims to master the consumer decision process as well as the influences and actions that consumers take when purchasing a product.

Marketing & services project

This module allows you to discover and deepen all the marketing techniques related to the creation and marketing of services

1 or 2 entries per year and an alternating study rhythm

The start of the new academic year for 3rd year Bachelors takes place in September. Some campuses also offer a staggered start in February.

The course rhythm is 3 days/2 days for 6 months and then 6 months full time in a company.

This rhythm is the same whether the learner is in initial training (internship) or in continuing education (professionalization/apprenticeship).

two students from the INSEEC business school looking at a mobile phone screen

What are the prerequisites to enter the Bachelor program?

  • To enter the first year, you must hold a baccalaureate (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognized as level 4;
  • For integration into the second year: it is necessary to have validated 60 ECTS in a sector considered to be identical in terms of competencies to that of the course or to have validated 120 ECTS in a management science environment;
  • For integration into the third year: it is necessary to have validated a 120 ECTS or a level 5 in a sector considered to be identical in terms of competencies to that of the course or to have validated 180 ECTS in a management science environment.

What are the career opportunities after the Bachelor Marketing, Communication & Development ?

  • Marketing project manager
  • Digital project manager
  • Communication project manager
  • Event project manager
  • Marketing communication manager
  • Junior Product Manager
  • Communication officer

The details of the opportunities are available HERE.

What are the professional skills developed with the Bachelor Marketing, Communication & Development ?

The objectives in terms of skills are to be able to:

  • Block 1 – Participate in defining the company’s marketing strategy
  • Block 2 – Design and implement a marketing communication project
  • Block 3 – Define and manage the budgetary elements of a marketing and communication project
  • Block 4 – Leading a marketing communication team in project mode
  • Block 5 – Professionalization – Designing the development of a product

This program delivers the certification ” Marketing Communication Project Manager” level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36293.

The validation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate. .

For more details, please consult the online repository: https: //

This certification is accessible by VAE.

What are the pedagogical methods of the INSEEC Bachelor program?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

The three years of the program alternate between concept acquisition and practical application.

Each semester is validated by the award of 30 ECTS credits. Progression through the Bachelor’s program is achieved by validating the semesters one after the other, i.e. 180 ECTS credits acquired at the end of the 3-year program. The evaluation of the students’ knowledge acquisition is done through continuous controls followed by mid-term and final evaluations at the end of each semester.

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the tuition fees for the Marketing, Communication & Events program?

Initial training:

  • For a 3rd year Bachelor’s degree : 8 900 €.

Continuing education (sandwich course) :

  • For a 3rd year Bachelor’s degree : 9 700 €.

Tuition fees may vary from campus to campus, please contact the desired campus for more information.

The rates presented are valid for the year 2022-2023.


VAE : 4 200 € HT

VAP : 850 € HT

International students pack: Mandatory fee of 490 euros for exclusive support services international students.

What financial aid is available to integrate the INSEEC Bachelor in Marketing?

INSEEC offers several financial aid schemes:

The INSEEC Bachelor welcomes people with disabilities

INSEEC, one of the schools of the OMNES Education group, makes every effort to be inclusive and open to all people, regardless of their background or situation.

Our goal is that no student with a disability should be hindered in his or her desire to pursue an education and a professional career.

Support is therefore provided to facilitate access to the premises and to offer personalized advice and adapted facilities throughout their school career.

Accessibility: all our premises are adapted to the handicap standards.

The disability advisor, present on each campus, is the main contact person who will help set up a personalized support system for the student.

It acts as a link between students with disabilities and the various entities that make up the school. It accompanies them throughout their training.

Contacts: a disability advisor is present on each INSEEC campus. You can find their contact details on the contact page of each city.

Key figures for the Marketing, Communication & Product Development Project Manager course


Graduation rate 2019 – 2020


Apprenticeship Contract Breakdown Rate 2019 – 2020


Satisfaction rate 2019 – 2020 (according to the LimeSurvey analysis report in October 2020)


Ratio of certified apprentices to the number of apprentices taking the exam 2019 – 2020


groupe d'étudiants du programme Bachelor de l'école de commerce INSEEC en train de s'amuser
étudiants de l'école de commerce INSEEC assis en extérieur et discutant
étudiants de l'école de commerce INSEEC assis en extérieur
étudiants de l'école de commerce INSEEC assis en extérieur
Updated 8 January 2024