Bachelor Marketing in Rennes

The Marketing Bachelor’s degree at INSEEC Rennes places you at the heart of a dynamic, student-oriented city that is committed to innovation. At the crossroads of tech, services and the creative industries, Rennes offers an environment rich in opportunities, conducive to developing your skills and your network.

You will learn the fundamentals of marketing:
– communication strategy, digital marketing, market research ;
– project management, brand content, CRM tools.

The INSEEC campus is on a human scale, allowing you to progress in a modern environment. You will learn to think like a professional, to act methodically, and to turn your ideas into concrete projects.

Yes, there is an admissions process open to all motivated profiles.
– In 1ʳᵉ or 2ᵉ year: written test (QCM general culture and English) + motivational interview.
– In year 3ᵉ: only the interview is required.

The aim is to understand who you are, what you want to build, and how you project your future. What do we value? Your determination, your curiosity and your ability to get involved in a practical course.

Yes, you can take the Bachelor Marketing on a sandwich course from year 3ᵉ. This format allows you to:
– develop your professional experience ;
– learn to adapt to the demands of the field.

INSEEC supports you with:
– a network of partner companies in the digital, retail, service and events sectors;
– workshops to help you apply for jobs, prepare for interviews and enhance your profile.

The Marketing Bachelor is taught on the INSEEC Rennes campus, in the heart of the EuroRennes district, right next to the train station. This modern and easily accessible campus offers :
connected classrooms and coworking spaces ;
a class atmosphere conducive to mutual support and collective progress.

You’ll work in an urban environment, open to the business world, in a city where it’s good to study… and succeed.

During the course, you will be involved in practical projects, often in conjunction with partner companies:
– campaign launches, marketing benchmarks, event projects ;
– real-life case studies, challenges or creative workshops.

These experiences will give you greater autonomy, rigour and confidence. At INSEEC Rennes, you don’t just follow a programme: you build the foundations of your professional future step by step.