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Bachelor’s degree in Business Unit Management

Professional certification

Level 6 (EU) professional certification for Business Unit Managers, NSF code 310m, awarded by INSEEC Bachelor, registered under number 41101 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.

Objectives and skills

The aim of the Bachelor’s degree in Business Unit Management is to deepen students’ knowledge of the major disciplines of management and human resources, and to give them an open-minded approach and a global corporate culture. The aim of the programme is to train professionals to develop managerial skills so that they can quickly take on responsibilities in an operational position. The various management and human resources management methods covered will provide real added value when our students enter the job market.

The aim of this programme is to train professionals to develop managerial skills so that they can quickly take on responsibilities in an operational position. The various management and human resources management methods covered will provide real added value when our students enter the job market.

This program lays the necessary groundwork if you wish to later earn a Master of Science in Business in order to pursue strategic management positions.

The content

The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to market developments and is updated before the start of the new academic year.

3rd year

Translating a strategy into marketing and sales actions

  • Predictive analysis and strategic decision-making (AI)
  • AI-assisted creation of multimodal marketing content
  • Sales action plan incorporating new technologies
  • Conversational marketing and ultra-personalisation
  • Certification tests

Develop the business of a business unit

  • Acquisition channels
  • Growth strategies for a business unit
  • Prospecting and negotiation
  • Calls for tender
  • Certification tests

Managing a business unit’s strategic activities

  • Administrative follow-up
  • Financial monitoring
  • Risk management
  • Company law
  • Certification tests

Managing marketing and sales teams

  • Load plan
  • Animate to perform
  • Sociology and personalised leadership
  • Individual and team performance
  • Certification tests

Assessment procedures

The Bachelor’s programme alternates periods of theoretical learning with real-life application, enabling students to relate their knowledge to real-life situations.

In the third year of the INSEEC Bachelor programme, students will be assessed in a variety of ways:

  • Continuous assessment
  • Project file, due at the end of the year
  • Activity report, due at the end of the year
  • National exam in June
  • Grand Oral final

Assessment takes place face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

Certification can be obtained by accumulating skill blocks, each of which is acquired independently and, in the event of partial validation, leads to a specific certificate.

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Business school in Paris (1/7)

Campus

Everywhere in France

Business school in Paris

Discover three modern, easily accessible campuses in iconic Paris locations.

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Business school in Bordeaux

Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.

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Business school in Lyon

Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.

Business school in Chambéry

Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.

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Business school in Marseille

Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.

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Business school in Rennes

Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.

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Business School in Toulouse

Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.

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INSEEC supports you

Tailored support to find an internship or work-study program in luxury, fashion, or beauty.

Job Dating

Recruitment sessions with INSEEC partners: luxury homes, hotels, and agencies.

Match’Up

Over 20,000 internship and work-study opportunities in luxury goods, fashion, and communications.

Business & Alumni Network

A network of 10,000 companies and 115,000 graduates in luxury, fashion, and beauty.

Coaching Workshop

Workshops to boost CVs and interviews with players in the luxury and high-end retail sectors.

What are the entry requirements for the Bachelor’s degree in Business Unit Management?

What are the tuition fees for the Bachelor’s degree in Business Unit Management?

  1. 2nd year undergraduate
  2. 3rd year 1 year9 990€
  3. Bachelor’s degrees

Financial aid

Alternating work placements or work-study contracts

  1. 2nd year undergraduate
  2. 3rd year 1 year10 690€
  3. Bachelor’s degrees
  1. 2nd year undergraduate
  2. 3rd year 1 year9 990€
  3. Bachelor’s degrees

You are a non-European student

Our Bachelor events

Event type

Event type

Campus

Campus
  • Bachelor

    30/01

    Campus Days in Paris

    • Business school in Paris
    • From 10h00 to 18h00
  • Bachelor

    31/01

    Open House Days in Bordeaux

    • Business school in Bordeaux
    • From 10h00
  • Bachelor

    07/02

    Open House Days in Chambéry

    • Business school in Chambéry
    • From 9h30 to 12h00

Is the INSEEC Bachelor’s degree in Business Unit Management recognised by the State?

The INSEEC Bachelor welcomes people with disabilities

Are there any internship or work-study opportunities during the Bachelor’s degree in Business Unit Management?

What studies are possible after obtaining a Bachelor’s degree in Business Unit Management?

What support services are available for students?

How do I apply for the Bachelor’s degree in Business Unit Management?

Specializations

Specializations

Campus

Campus