MSc Marketing in Paris

The MSc Marketing at INSEEC Paris trains you to lead innovative marketing strategies in a competitive and creative ecosystem. You'll develop operational skills in digital marketing, brand content, market research, CRM and omnichannel strategy.

Follow this program in Paris and benefit from a unique network of agencies, startups and major brands. As the world capital of luxury, design and creativity, Paris puts you at the heart of trends and innovations. You'll learn how to make the right choices, speak out and embody a strong marketing vision aligned with market expectations.

No, no written exam is required. Admission is based on :
- a review of your academic record ;
- a motivational interview to assess the coherence of your professional project.

This process aims to better understand your objectives, your career path and your ability to evolve in a demanding sector. At INSEEC Paris, we value your ability to commit, reinvent yourself and build a coherent career path, whatever your starting point.

Yes, the MSc Marketing in Paris is available as a two-year sandwich course. This format allows you to :
- apply your skills in real-life situations;
- boost your employability right from the start.

You benefit from INSEEC's support:
- a solid network of partner companies in communications, tech, media and retail ;
- workshops to enhance your applications and prepare for interviews.

The work-study program encourages you to take responsibility, test your ideas and assert your professional stance.

Training takes place on the INSEEC Paris campus, located in the 15th arrondissement, near the Eiffel Tower. This urban, connected and accessible campus offers you :
- modern, collaborative spaces;
- an environment where students, professionals and real-life projects come together.

You'll find yourself in a lively, inspiring setting, anchored in the realities of the marketplace. This is your playground for learning, experimenting and growing.

At INSEEC Paris, student life is a learning tool in its own right. You can :
- take part in association projects, entrepreneurial challenges or sector-specific events;
- attend conferences, meetings or masterclasses led by marketing experts.

This framework helps you to expand your network, cultivate your curiosity and take your place in a sector that values agility, commitment and vision.