The MSc Marketing & Brand Management program
Branding is more than just the logo, it embodies the personality of the company, it says a lot about who you are, where you are going and why people should love you. It’s about personal connections and human emotions. The objective of the MSc Marketing and Brand Management is to offer a high level program in different key sectors and industries, with highly qualified international speakers, for people who wish to make an international career in brand management.
Program Director – Paris Campus
Why choose the MSc Marketing & Brand Management program ?
A brand image is more than just a logo; it embodies the personality of the company, saying a lot about who you are, where you are going, and why people should like you. It is about personal connections and human emotions. The aim of the MSc Marketing and Brand Management is to offer a high-level program in various key sectors and industries, with highly qualified international speakers, for people who wish to pursue an international career in brand management.
Training objectives
This training aims to train learners for marketing manager positions. The seminars provide in-depth knowledge of marketing professions and brand strategy that meets the requirements of the field. The curriculum offers an overview of the different dimensions of the marketing function: strategic, operational and digital marketing. The courses provided by professionals from different sectors of activity allow learners to develop real added value in a market in perpetual evolution. Learners will thus be able to target positions in marketing and brand strategy, such as: marketing manager, marketing project manager, product manager, sales manager, business development manager, research manager, communication manager.
- Design the marketing strategy and ensure brand development;
- Manage the brand strategy;
- Deploy and implement the marketing strategy in project mode;
- Manager of teams in the service of performance.
Behind the scenes of the apprenticeship
avec Oriane Bernos, étudiante en MSc Marketing & Brand Management

A 1 or 2 year degree to become an expert in marketing
- 1st year of MSc: 441 hours
- 2nd year of MSc: 441 hours
How to apply for the MSc Marketing and Brand Management at INSEEC ?
The required prerequisites
The conditions for accessing the certification system (excluding VAE) are:
- To enter the 4th year (MSc1): have validated 180 ECTS (level 6, Bachelor or equivalent) in the field of marketing, commerce, management or communication. He must have a professional level of English for the English program.
- To enter the 5th year (MSc2): have validated 240 ECTS (level 6, Master 1 or equivalent) in the field of marketing. He must have a professional level of English for the English program.
Executive training is subject to specific prerequisites with professional experience taken into account.
Want to know more about the MSc Marketing and Brand Management program? Sign up for an Online Meeting!
Would you like to know more about the admission conditions for our programme in Marketing and Brand Management ?
What are the courses of the Master of Science Marketing & Brand Management ?
The courses presented below are given as an example, they may vary slightly depending on the teaching campus. The content of the courses is adapted each year to changes in the market and is updated before each start.
1st year courses
TRANSVERSAL & FUNDAMENTAL COURSES – 1ST YEAR
BUDGET MANAGEMENT & DASHBOARD
The aim is to acquire the key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, implementation and steering of dashboards.
BUSINESS ENGLISH
This Business English module applied to marketing allows learners to implement and apply the right vocabulary and attitude.
NEGOTIATION
This seminar focuses on negotiation in a national and international context. In particular, the cultural dimension must be taken into account and its impact defined in an international negotiation. National negotiation will focus on the sales process through role play.
SOFTWARE & DECISION TOOLS
This module aims to deepen the skills of learners in computer science to meet the demand of companies for budget or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, team tools, business software. It aims to be efficient on office tools, quickly identify and correct errors, customize existing tools or create your own tools.
PROFESSIONAL METHODS
This module allows learners to improve their CV and posture through situations (business game, professional simulation, speaking, etc.); practical and professional workshops (CV, professional social networks, coaching, etc.) as well as business and master class conferences.
COMPANY STRATEGY & BUSINESS PLAN
This module develops the concepts and practice around the business strategy. The elements of the business plan are discussed and allow to project oneself in the creation of company
SPECIALIZED COURSES
BRAND STRATEGY (IN CLASS)
This module aims to study brand management and strategy. The fundamentals are mastering the brand analytics frameworks and being able to launch a new brand, maintain existing brands and relaunch a brand.
BRAND STRATEGY (ONLINE)
This module covers brand equity from the traditional customer perspective while also updating this model by considering all stakeholders. It explains the tools that marketing and advertising professionals use to position brands and effectively differentiate them from the competition to make them profitable entities.
BUSINESS SKILLS
This module allows learners to immerse themselves in real or fictitious business cases and to train in marketing strategy, operational marketing, communication plan and peer-to-peer exchanges in order to progress.
COMSUMPTION & NEW TRENDS
This module is designed to immerse students in the dynamic world of new consumer trends, covering a wide range of key topics such as green marketing, digital innovations, Enriched customer experiences and the impact of emerging technologies like artificial intelligence and virtual reality. The main objective of the course is to equip students with the skills to design and implement effective marketing strategies that perfectly align with these evolving trends.
MEDIA STRATEGY & MEDIA PLANNING
This module is an introduction to the main principles of the discipline of strategic planning for a better understanding of the contours of advertising strategy.
E-COMMERCE
This module aims to give students an overview of e-commerce. It is a question of introducing them to the stakes of online sales, to make an overview of the specificities of an e-commerce site, its content and its animation.
PROMPT ENGINEERING
- Introduction to the fundamentals of interaction with generative artificial intelligences such as ChatGPT, DALL-E and other LLM models.
- Learn how to write and optimize effective prompts to fully exploit the potential of these tools in various contexts, such as content creation, productivity, and automation.
- This module also addresses the ethical issues, limits and biases of AI in order to promote responsible use.
- Through practical exercises and concrete cases, this course provides a solid foundation to deepen the skills in generative artificial intelligence.
DIGITAL MARKETING & SOCIAL MEDIA STRATEGY
This module aims to provide students with a thorough understanding of the issues of digital marketing and social networks. The focus will be on creating engaging content, optimizing advertising campaigns and analyzing data to measure the impact of marketing actions.
STRATEGIC MARKETING
Analyze and understand all the elements influencing strategic decisions in the context of a new product launch, penetration of a new market, or modification of competition. Master market analysis tools: demand, competition, products, environment.
COMMUNICATION STRATEGY
This module will allow learners to understand the issues of communication and acquire the skills needed to develop and implement an effective and efficient strategy.
DISTRIBUTION POLICIES & RETAILING
This module will allow students to master the mechanics of distribution and develop an optimal strategy to get products to customers. Students will be able to choose relevant distribution channels, manage relationships with intermediaries and define an effective retail policy.
TEAM MANAGEMENT
Master the key skills to manage a marketing team and achieve the required results. Students will be able to motivate and lead a creative team, set clear goals and manage specific challenges in the marketing world.
EXAMS
WRITTEN EXAMS & DEFENSE
2nd year courses
BRAND STRATEGY – 2ND YEAR
BRAND MANAGEMENT
Mastering advanced brand management techniques and developing innovative strategies to maximize its impact in a global and constantly evolving context.
BRAND IDENTITTY & STORYTELLING
This module allows mastering the tools of brand identity and storytelling to create a captivating and authentic brand story and develop an engaging and effective communication.
BRAND SEMIOTICS
This course will allow students to master the tools of semiotics in order to decipher brand signs and symbols and develop a coherent and effective communication strategy. Learners will be able to analyze the brand identity, decode advertising messages and build a brand strategy based on a detailed understanding of the codes and values that define it.
PANELS, RESEARCH & MARKETING DECISIONS
Mastering the exploitation and interpretation of quantitative data from retail and consumer panels with a view to their use in strategic thinking. Understand the importance of consumer insight in marketing and the role studies play in managerial decision-making. Know, choose and know how to implement different types of studies: sample surveys, qualitative studies, explanatory, predictive and causal studies, descriptive studies, panels.
MASTER THESIS
Allow learners to know the expectations of the applied research thesis. Formulate an issue, build a review of the literature, choose the methodology of the study, issue recommendations.
MANAGEMENT OF THE BRAND STRATEGY
PRODUCT LAUNCHES & ACTIVATION
Mastering the challenges and tools of launching new products and developing a relevant and effective activation strategy. At the end of this module, learners will be able to define the positioning of a new product, develop an appropriate communication and activation plan and measure the results of the campaign.
MARKETING INNOVATION
The objective of this module is to familiarize learners with the exercise of the function of brand/product manager in the management and launch of new products. Develop the marketing plan, the provisional budget, draft briefings for providers, define action plans that are part of the strategic line defined with a view to achieving the objectives set realistically.
NEW PRODUCT DEVELOPMENT FOR GROWTH
- Development of new products, from ideation to launch, by presenting innovation techniques such as Design Thinking and Lean Startup.
- Learners will gain skills to identify opportunities, create innovative business models and quickly launch a product in order to gather valuable customer feedback for long-term success.
DIGITAL STRATEGY
The new communication levers: Internet (web 2.0 and 3.0, social networks, e-mailing, podcasting). E-reputation and brand protection on the Internet. Management of brand communities.
CRM & MARKETING
Develop a data-driven CRM & Marketing approach to increase customer satisfaction and generate tangible results.
INTELLECTUAL PROPERTY & BRAND LAW
This module explores the legal aspects of intellectual property and trademark law, essential for protecting and valuing a company’s intangible assets. Students will learn to identify, manage and defend their trademarks, patents and copyrights, while understanding the legal implications of their marketing and branding strategies.
MARKETING STRATEGY
CUSTOMER EXPERIENCE MANAGEMENT
Master the challenges and tools of CEM and develop a relevant and effective strategy to improve the experience and customer loyalty. Define the CEM vision of a company, implement improvement actions and measure the impact of the strategy on customer satisfaction.
CONSUMER BEHAVIOR
Master the models and tools for analyzing consumer behavior and develop relevant and targeted marketing strategies. Students will be able to understand consumer motivations, detect trends and anticipate their needs to optimize the impact of marketing actions.
COMMUNICATION & ADVERTISING
This course addresses the strategic and creative aspects of brand communication. Acquire the necessary skills to design and implement effective communication campaigns through a communication strategy, advertising creation, media planning, public relations and digital marketing.
NLP & LLM
- Complete immersion in natural language processing (NLP) and large language models (LLM) such as GPT and BERT.
- Learn to analyze texts, exploit the advanced features of LLMs and adapt them to specific needs.
- Cover key concepts like tokenization, embeddings and semantic analysis, while exploring concrete applications such as text classification, content generation and sentiment analysis.
- Particular attention is paid to ethical issues and the limits of these technologies, in order to ensure their responsible use in a professional setting.
PACKAGING & VISUAL IDENTITY
This course addresses the tools for creating and managing visual identity and packaging. Students will be able to define the visual identity of a brand, design an attractive and ergonomic packaging and develop the visual identity on all communication media.
TEAM MANAGEMENT & PERFORMANCE
TEAM & TALENT MANAGEMENT
Define a Team & Talent Management strategy, Motivate and retain employees and build high-performing and multicultural teams.
PROJECT MANAGEMENT
Initiate, pilot and carry out marketing projects effectively and efficiently. Based on concrete methods and tools, participants will learn to define and frame a marketing project, manage and monitor the progress of the project & use digital tools.
AGILE METHODS & DESIGN SPRINT
Current practice of Design Thinking methods, learners will be led to manage a challenge to solve a design problem, simplify a process, meet a need. The Design Sprint leads to reflect on the following points: Does my challenge lead to an ultimate impact? Does it take into account the context and constraints? Does it allow for a variety of potential solutions? Compose and refine the proposals to confront them with clients.
BUSINESS TOOLS AND METHODS
This module allows students to increase their employability once they graduate. Preparation for interviews, salary negotiation and integration into the professional environment
EXAMS
WRITTEN EXAMS
What are the beginnings and study schedules ?
Two intakes per year are organized, in February/March and September/October. To check the opening of each school year, contact the admissions service directly.
The pace of courses can differ depending on the campus and whether the training is carried out under an internship agreement (initial) or a professionalization/learning contract (continuous).
The work-study contract must be signed for a duration of 12 months (MSc 2) or 24 months (MSc1 + MSc 2).
To find out the duration of the contract during the delayed start period, contact the campus admissions service that interests you directly.

What are the career opportunities after a MSc in Marketing & Brand Management ?
The Marketing and Brand Strategy Manager can work under different business titles :
- Brand Manager
- Brand manager / Brand manager
- Product Manager
- Category Manager
- Trade Marketer
- Brand marketing manager
- Marketing Manager/Director (with a strong culture and brand dimension)
- Marketing Project Manager
- Consultant in Brand Strategy
- Marketing Partnerships Manager
To consult the detailed job sheets by specialization.
What are the professional skills blocks developed ?
Professional certification allows the preparation of the following blocks of skills :
- Design the marketing strategy and ensure brand development.
- Manage the brand strategy.
- Deploy and implement the marketing strategy in project mode.
- Manager of teams in the service of performance.
Description of how to acquire certification by capitalization of skill blocks and/or correspondence.
Certification is obtained by :
- Certification is obtained by validating all skill blocks. Each skill in a block must be validated to validate the skill block. Partial validation of a block is not possible.
- Completion of a period of 132 days minimum on the second year of the course (MSc 2).
Professional certification
Professional certification of « Marketing and Brand Strategy Manager » level 7 (EU), code NSF 312, issued by INSEEC MSc (CEE-SO, CEE-RA, CEE-OUEST, CEE-M, CEFAS, MBA INSTITUTE), registered under number 38597 at the RNCP (National Directory of Professional Certifications) by decision of the Director General of France Compétences of 9 February 2024.
Certification is issued by capitalization of all skill blocks. Each skill in a block must be confirmed to obtain the skill block. Partial validation of a block is not possible. It is also accessible through the Validation of Acquired Experience.
Find the skill blocks associated with this RNCP title by clicking here.
What are the pedagogical methods of the MSc in Marketing & Brand Management ?
Teaching methods
- Lectures and/or interactive courses.
- Situational exercises through collective and/or individual case studies carried out by the students.
- Conferences, seminars and/or educational visits.
Evaluation methods
- Individual or/and group case studies
- Individual or/and group oral presentations
- Individual or/and group files
- Applied research disertation with individual oral presentation
Methods and tools
- The evaluation methods are in person, in the form of continuous assessment or final written exams.
What are the 2025/2026 tuition fees to enter the MSc Marketing & Brand Management program?
FALL INTAKE – 2025
Initial training:
- MSc1 : €12,190
- MSc2 : €13,650
Apprenticeship program:
- 24 months: €23,400 before tax
- MSc2: €13,490 before tax
International students pack
Mandatory fee of €700 for exclusive support services for international students living outside the European Union.
SPRING INTAKE – 2026
Initial training:
- MSc1 : €12,190
- MSc2 : €13,650
Apprenticeship program:
- 24 months: €23,400 before tax
- MSc2: €13,490 before tax
International students pack
Mandatory fee of €700 for exclusive support services for international students living outside the European Union.
In the context of work-study training, tuition fees are payable by the OPCO and the company signing the contract.
Do you have any questions about work-study or our school in general? Consult our frequently asked questions.
VAE/VAP
- VAE: €4,800 before tax
- VAP: €850 before tax
International students pack
Mandatory fee for exclusive support services for international students living outside the European Union.
- Fall intake (2025) – September/October: €700
- Spring intake (2026) – February/March: €700
Application fee
The application fee is €80.
What kind of financial help is available ?
INSEEC offers several financial aid schemes:
- The alternating rhythm, in internship or work-study contract.
- The right to training via the CPF.
- Banking partnerships.
KEY FIGURES FOR RNCP N°38597 "MARKETING AND COMMERCIAL STRATEGY MANAGER"
95%
Success rate
– Class of 2024
97%
Presentation rate
– Class of 2024
75%
Overall employment rate (429 respondents out of 1316) – Class of 2023
80%
Satisfaction rate at 6 months
– Class of 2023
*details by campus on request
What is the Disability policy in our school ?
The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.
Accessibility of premises: all our campuses are accessible to people with disabilities.
To learn more about the OMNES Education Group’s disability policy, click here.
Contacts for disability referents by campus:
- Bordeaux : Maxime DOUENS – mdouens@inseec.com
- Lyon : Anissa GASMI – agasmi@inseec.com
- Rennes : Laura LE CALVEZ – llecalvez@omneseducation.com
- Paris : Farid HAMAD – fhamad@inseec.com
- Chambéry : Marianne FERLAY – mferlay@inseec-edu.com
- Marseille : Océane VALOTTI – ovalotti@omneseducation.com
- Toulouse : Amanda MARNEIX – amarneix@omneseducation.com
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