MSc Marketing & Brand Management 100% English

Students working on a group project and sticking post-its on the walls.
Bachelor degree or higher
September, February
Initial training, Apprenticeship
Bordeaux, Paris, Lyon, Chambéry
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The MSc Marketing & Brand Management programme

“Branding is more than just the logo, it embodies the personality of the company, it says a lot about who you are, where you are going and why people should love you. It’s about personal connections and human emotions.

The objective of the MSc Marketing and Brand Management is to offer a high level program in different key sectors and industries, with highly qualified international speakers, for people who wish to make an international career in brand management.

Julian DUPRAZ – Programme Director

Student in a company with her colleague and her tutor in a marketing internship

A 1 or 2 year degree to become an expert in marketing

Holders of a 3-year bachelor degree can apply for the first year of the MSc, and holders of a 4-year bachelor degree can apply directly for the second year of the MSc.

This MSc programme is designed to provide students with an overview of the various areas of marketing, including strategic management, branding, digital communication and market research. It is designed for students with international marketing experience who wish to improve their marketing skills and knowledge of the global environment.

The seminars are led by professionals and are complemented by real-life case studies from leading companies in different sectors.

Want to know more about the MSc Marketing and Brand Management programme?
Sign up for an Open Day!


The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

First year courses


Business Game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Professional Technical Workshops and Personal Management

  • CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
  • Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
  • Skills assessment, coaching, digitalisation of the CV and job search techniques at national and international level, preparation for the oral presentation of the applied research thesis.

Business Conferences

Presentation of the professions in the sector by professionals.


International accounting

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

Business plan and setting up a company

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

Company strategy

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.


This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

Business English / TOEIC

To perfect English language comprehension and communication skills in a wider context than just business English. Depending on the campus, students are required to take the TOEIC test.

Management Information Systems

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

Business Skills

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.


B2C Marketing

This course aims to illustrate the existing links between economics and marketing (maslow/schwartz/rokeach/murray). The following fundamental concepts in btoc marketing will be presented: purchasing patterns; the role of key players; segmentation; analyzing the supply; studying the demand; cultural behavior patterns; company response and strategy.

International marketing

Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations. Students will study – among other approaches – some or all of the following strategic models: blue ocean strategy; megatrends and the emergence of metamarkets; market specialty as differentiation; customer-led business.

Digital marketing

This module aims at mastering the tools specific to marketing and communication on the Internet, through case studies, by addressing mainly: –

  • the integration of web 2.0 in marketing strategies.
  • presentation and mastery of web analytics tools.
  • the development of a marketing and sales strategy on the various social media
  • the latest trends in e-commerce (m-commerce/f-commerce…)

International trade

An introduction to the terminology, basics and initial concepts of international trade. This course provides the students with tools enabling them to think strategically in a global environment.

Global geopolitical and international relations

This seminar explores the role of international business and politics and their impact on global current events. From china to the middle east, and from the united states to europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

Brand strategies

By using various examples of leading international groups (lvmh, ppr…), this seminar introduces brand portfolio extensions: premium brand positioning and the marketing and communication strategies involved: new product introductions; pricing strategies; consumer perception; brand equity. This course will also explain the effect that such extensions have on a brand and the financial impact on the group.

Marketing tools & applications in luxury and fashion industries

An initial perspective on management tools such as market
Research, demand forecasting, crm and consumer tracking
Techniques, and how these are used in the luxury business.

Traditional & new communications strategies

An overview of existing and new communications tools such as web marketing and social media, and their application to traditional luxury brands. How to manage new techniques in this fast-moving area.

Second year courses


Computerised management tools

Software (Excel, Word, VBA, professional software).

Business Conferences

Presentation of the professions in the sector by professionals.


International strategic management

In this course will be discussed the customer experience, also known as CX which is the overall perception that people have customers about their experience with a company or brand. The customer experience is the result of all interactions a customer has with the business, from browsing on the website upon receipt of the product/service he has purchased, through contact with customer service.

Financial management and strategic planning

Topics include financial planning and budgeting; cost controls; mergers and acquisitions strategy; brand equity and return on capital employed; and, corporate planning and the business cycle.

Customer Experience Management

The objective of the course consists in allowing students to understand and deal with main legal issues which will necessarily occur in their future career in the field of brand marketing and management. The course will thus focus on the main principles applicable to brands’ activities, but also on the way to develop and protect a brand within any market.


Consumer behaviour

This course studies the dynamics of human behavior and its relationship to decision making. It focuses on the most important factors that influence the process of consumer decision. These include, at individual, motivation, personality traits and image of self, values ​​and lifestyles, as well as the processes socially and culturally psychological. It’s about in particular of belonging to a group, classes social and cultural.


Market research

This course presents the basic theory, tools and actual examples of techniques used in the studies of market. How research can be used to help to make well-informed strategies and decisions marketing tools to help create opportunities and solve real business problems? It is also question of how to introduce products into different geographical areas.

Packaging Design

On this course, students will understand the interface between the product and the end user through the packaging which is the final support of the product at the point of sale. It should provide an immediate response to many challenges: use, value, health, ecology, desire…

Brand communication

Discover marketing and communication strategies alternatives to traditional advertising (Undercover Marketing/Stealth Marketing). Understand their application and KPIs. Using cases for brands, building an innovative and effective brand communication plan.

International brand management

Topics covered include understanding the role of brands, the concept and the exploration of brand equity and benefits of building strong brands; identification and creation of brand positioning effective; the use of brand equity based on the customer base; the examination of the main ways of constructing the brand equity with a specific focus on the elements branding and new marketing perspectives; there understanding of brand strategies; and driving a brand audit project in an international context.

Retailing and merchandising

The topics covered are as follows: The behavior of consumers as a keystone of the strategy of brand ; quantitative analysis relating to the placement of products; optimization, value, reasons for implementing place, the range of products; and software tools for merchandising.


Digital Marketing & Social Media Strategy

This course gives an overview of e-marketing, with a particular emphasis on the Web and multimedia. It evaluates the evolution of marketing techniques and technologies promotions, and finds ways to integrate them into an effective communication strategy.
In addition, emerging media channels are analyzed to predict future trends.
Classroom team projects highlight trends current and offer a perspective in the new marketing landscape.

CRM & Client Database Management

The course approaches its subject from a relational point of view.

In other words, it is about learning more about the customer needs and behaviors in order to develop stronger relationships with them, using technology and integrating information about consumers, sales, marketing, responsiveness and market trends luxury.

Students will learn how to use CRM technology to get to know customers better and understand the value essential that they possess.

At the end of the course, they will understand the importance of using CRM software to create, track and manage partnerships, contracts and agreements, and for control distribution management



Focus on the main players and new entrants with a tour of the various market trends.

Sustainable Development & Green Management

All companies, in all sectors, must face to the environmental issue. The learner will discover how define the transition and change towards a development more sustainable and better for the environment.

Fashion Marketing

Topics covered include: understanding the principles that govern marketing activities in a
global environment; managing creativity and innovation; THE existing and emerging markets for fashion items; And the entry into the international market, the launches of products, marketing strategies and promotions in the fashion sector.

Food & Wine Marketing

The fundamentals of marketing apply to the sector of the gastronomy, this seminar is therefore an opportunity to highlight perspective the theories in relation to the practices of companies in the sector. Many applications are offered.

Event & Sport Marketing

Understand the sports industry and marketing events, actors and opportunities. How design and control the logistics of events as well as
provide hospitality at events. Students there will discover the tactics of negotiations and the verification of contracts.

Luxury Marketing

The fundamentals of marketing apply to the sector of luxury, this seminar is therefore an opportunity to highlight perspective the theories in relation to the practices of companies in the sector. Many applications are proposed in order to progress in the launch of a collection or a new luxury product, in the proposal for a collaboration or even in the elements of an optimal phygital distribution.

Innovation Management & Creativity

Presentation and practice of methods product improvement, ideation and innovation (AGILE/Scrum, Design Thinking…).


Written exams

Master dissertation oral presentation

2 start dates per year and various rhythms of studies

There are two openings per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc2), 24 months (MSc1 + MSc2) or 18 months for the staggered start of March (continuation of studies in MSc2).

Marketing students posing on location

Career opportunities after an MSc Marketing and Brand Management

  • Marketing Director
  • Brand Director
  • Marketing Manager
  • Product/range marketing manager
  • Client Manager
  • Marketing Manager
  • Marketing Project Manager
  • Brand Manager
  • Product Manager
  • International Product Manager
  • Market Manager
  • Marketing Consultant
  • Research Manager
  • Marketing business manager

What business skills are developed?

  • Determine the marketing strategy and propose an innovative offer
  • Define and implement the business development plan
  • Manage and implement communication and digital marketing actions
  • Manage a marketing and sales team
  • Implementation and management of the marketing and management strategy in the luxury and fashion sector

This program delivers the professional certification of ” Marketing and Business Strategy Manager ” level 7 (EU), NSF code 312, delivered by Inseec MSc&MBA (CEESO, CEERA, CEFAS, MBA INSTITUTE), registered under number 34806 in the RNCP (National Directory of Professional Certifications).

For more details, please consult the online repository: https: //

The certification is issued by capitalization of the totality of the blocks of competences. Each competency of a block must be validated to validate the block of competencies. Partial validation of a block is not possible.


This certification is accessible through the Validation of Acquired Experience.

The Validation of Acquired Experience (VAE) – INSEEC

What are the teaching methods?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.


The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.

Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about the OMNES Education Group’s disability policy, click here.

Contacts for disability referents by campus:
Bordeaux : Maxime DOUENS –
Lyon : Anissa GASMI –
Rennes : Laura LE CALVEZ –
Paris : Farid HAMAD –
Chambéry : Clément BERTACCO –

What is the 2024/2025 tuition to enter the program?

Initial training:

  • Entry in MSc1 : 11 950 €.
  • MSc1 + MSc2: 25 300 €.
  • Direct entry in MSc2 : 13 350 €.

Continuing education (sandwich course) :

  • Training 24 months : 23 950 € HT
  • Direct entry in MSc2 : 13 950 € HT


  • VAE : 4 200 € HT
  • VAP : 850 € HT

International Student Pack: Mandatory fee of 490€ for exclusive support services for international students.

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

KEY NUMBERS OF THE PROGRAMME MSc Marketing and Brand Management


Taux de satisfaction global par rapport à la formation – Promo 2019


Taux de réussite – Promo 2019


Taux d’employabilité – Promo 2019


Taux de CDI à 6 mois – Promo 2019


Updated 21 February 2024