Master of Science Fashion Marketing, Design & Brand Strategies

MSc & MBA
Bac +3, Bac +4, Bac +5
September, February
initial, alternating
Bordeaux, Paris, Lyon
French, French / English
Home » Programs and Training » Master of Science Fashion Marketing, Design & Brand Strategies

Former des cadres au management et au marketing appliqués aux domaines de la mode et du design, dans une perspective nationale et internationale.

MSc Fashion Marketing, Design & Brand Strategies

“The MSc2 Fashion Marketing, Design & Brand strategies welcomes students from universities, business schools or artistic training.

It trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective. The fashion industry is undergoing rapid changes and new emerging players are emerging in a global context. Future managers must be trained in all the right techniques and be aware of consumer demands.”

Catherine HARNISCH, Program Director

A 1 or 2 year degree to become an expert in marketing in fashion

Holders of a BAC+3 can apply for thefirstyear of the MSc, and holders of a BAC+4 can apply directly for the second year.

This 1 or 2 year course aims to :

  • To provide students with a comprehensive view of how fashion products work, how brand positioning should be implemented, in order to optimize brand or “House” collections from A (creation) to Z (sale to the consumer)
  • Obtain information on product processes, key levers of marketing strategies and ensure the ability to develop trends from a creative and cultural perspective

Would you like to know more about the MSc Fashion Marketing, Design and Brand Strategies programme?
Sign up for an Open House!

The Courses

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

Les cours de 1ère année

PROFESSIONAL METHODS AND PRACTICES – 1ST YEAR

Business Game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Ateliers techniques professionnels et Management Personnel

  • CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
  • Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
  • Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

Conférences Métiers

Presentation of the professions in the sector by professionals.

CROSS-CUTTING AND FUNDAMENTAL COURSES

International accounting

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

Business Plan et Création d’entreprise

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

Company strategy

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.

International negociation

This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

Business english

To perfect English language comprehension and communication skills in a wider context than just business English. Students are required to take the TOEIC test.

Informatique de Gestion

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

Business Skills

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

SPECIALIZED COURSES

B2C Marketing

This course aims to illustrate the existing links between economics and marketing (Maslow/Schwartz/Rokeach/Murray). The following fundamental concepts in BtoC Marketing will be presented: Purchasing patterns; The role of key players; Segmentation; Analysing the supply; Studying the demand; Cultural behavior patterns; Company response and strategy.

International marketing

Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations. Students will study – among other approaches – some or all of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.

Digital marketing

Through case studies, this module aims to master the tools specific to marketing and communication on the Internet, mainly by addressing: – The latest trends in e-commerce (m-commerce/ f-commerce…).

– The integration of Web 2.0 in marketing strategies.

– Presentation and mastery of Web analytics tools.

– Development of a marketing and sales strategy on the various social media.

International trade

An introduction to the terminology, basics and initial concepts of international trade. This course provides the students with tools enabling them to think strategically in a global environment.

Global geopolitical and international relations

This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

Brand strategies

By using various examples of leading international groups (LVMH, PPR…), this seminar introduces brand portfolio extensions: premium brand positioning and the marketing and communication strategies involved: New product introductions; Pricing strategies; Consumer perception; Brand equity. This course will also explain the effect that such extensions have on a brand and the financial impact on the group.

Marketing tools and applications in luxury and fashion industries

An initial perspective on management tools such as market research, demand forecasting, CRM and consumer tracking techniques, and how these are used in the luxury business.

Traditional and new communication strategies

An overview of existing and new communications tools such as web marketing and social media, and their application to traditional luxury brands. How to manage new techniques in this fast-moving area.

Les cours de 2ème année

PROFESSIONAL METHODS AND PRACTICES – 2ND YEAR

Outils de gestion informatisée

Software (Excel, Word, VBA, professional software).

Conférences métiers

Presentation of the professions in the sector by professionals.

Méthodologie mémoire

To allow students to know the expectations of the applied research thesis. Formulate a problematic, build a literature review, choose the methodology of the study, make recommendations.

FASHION MANAGEMENT

Fashion culture

History and sociology of fashion. Dissemination of trends.
Macroeconomic approach to the sector.
Knowledge of the various players in the sector (style offices, influential bloggers, large groups and small clothing companies…).
Knowledge of the fashion industry (pattern maker, designer, art director, bookeuse, PR, style office…). Visits to trade fairs and companies.

Fashion

Understand the principles which govern marketing activities in global environment.
Managing creativity and innovation.
Existing and emerging markets for fashion goods.
International market entry, product launches, marketing strategies and promotions in fashion sector.

Merchandising

Type of merchandising.
Consumer behaviour as the keystone of merchandising.
Analysis of merchandising ratios: optimization, value, layout logic, assortment.
Visual Merchandising.

Global retail strategy

Management of a point of sale (retail): from recruitment to the animation of the sales force; relations with the head office; stock management; respect of commercial objectives.

Multibrand shop project

To bring together the knowledge and skills acquired throughout the school curriculum and the internships/work experiences to build an operational project for an innovative and phygital multi-brand fashion retail outlet.

Scenography

To know the stakes of the scenography within the framework of a fashion show. Know the codes. Practical application of the organization of a fashion show from a scenographic point of view. CSR and fashion show

Communication and social media

This course adopts a customer-based perspective to fashion brand management and communication based on current branding research and business practice.

Understand the psychological aspects of customer- based brand equity; identify fashion brand positioning and values;

plan fashion brand communication programs; design communication strategies for growing and sustaining brand equity.

FASHION STRATEGY

Consumer behavior: an in-depth approach

Mapping the changing profile of global luxury consumers. Targeting the luxury consumer in mature and emerging markets.
Understanding social, cultural and behavioral characteristics of consumers.
Examining luxury retail concepts and the development of new distribution channels.

  

Leading brand and company strategies

Developing an international strategic plan. Brand portfolio planning in international groups. Growth strategies in mature and emerging markets. Managing international distribution partnerships. The role of the independent family-owned business.

Digital marketing and e-commerce

Strategies and techniques for selling on the Internet. Integration of an e-business strategy in the company. Multi-channel and cross-channel strategy. Logistics and distribution. Payment security. CRM and loyalty tool.

Stratégies marketing et commerciales appliquées à la mode

The specificities of this sector (rapid change, global brands, craftsmen, trades…). Launch of new products. Customer relationship management and loyalty.
Understand a marketing and/or sales situation and make the most appropriate decisions

Achat et sourcing

Organization and management of purchasing; customer/supplier relationships; setting up a supplier performance improvement plan; international legal aspects; obtaining the best conditions in terms of quality, cost, lead time and source, purchasing processes.
Improved supplier performance.
International negotiation in the fashion and design sector.

Marketing des réseaux de distribution

Understand the different economic, commercial, legal and cultural evolutions of distribution.
The major players in the distribution of luxury goods and clothing in general.
Choice of the most suitable distribution format, animation and development of the points of sale.

CSR Certification

FASHION EVENT AND KEY SECTORS

RP et évènementiel

Mastery of the strategic approach and practice of PR; knowledge of the players and professions in the sector.
Implementation of press and public relations strategies for the various media; daily management of shopping requests; updating of press contacts; drafting of press releases.
Generate media interest around the brand, the designer, the new products. Organization of events: open house, product launch, collection launch, organization of a fashion show, promotion of an event.

Management of luxury products and brands

Understand the specificities of the luxury sector, from segmentation to pricing strategy. Master the fundamental differences between luxury, ready-to-wear, haute couture and premium brands.
Know how to establish a marketing strategy in line with the brand identity and implement an efficient sales strategy.

Brand design

Understand the importance of design in a broad sense and its impact on the study of consumer behaviour.
To know the different facets of design: visual (Photoshop / Illustrator), sound, olfactory and furniture.
Integrate marketing constraints into packaging design.

Fast fashion

To know the major actors of the fashion industry (Zara, Mango, H&M, GAP, C&A), the new distribution methods and the multiplication of collections.
Master the logistical and commercial constraints linked to the increase in the frequency of collections.

Luxury accessories

Democratization and exclusivity in perfumes, cosmetics, and accessories.
Global trends in watches, fine jewelry and leather goods.
Art, heritage, and tradition in the luxury product mix.

Gemmologie

To discover the gem and jewellery sector. Give the professional concepts and vocabulary. Get to know the legal framework of the sector. Discover the professions in the sector and their players.

Mode enfantine

Marketing and communication strategies applied to the world of children.

Field trip

Company visits, ready-to-wear trade fairs.


2 start dates per year and varying study rhythms

There are two openings per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc 2), 24 months (MSc1 + MSc 2) or 18 months for the staggered start of March (continuation of studies in MSc2).

Student INSEEC Director of Health Establishments

Career opportunities after an MSc Fashion Marketing, Design & Brand Strategies

  • Product manager
  • Communication manager
  • Project manager
  • Merchandising manager
  • Brand manager
  • Innovation manager
  • Collection manager

More details on opportunities in the field of marketing.

What business skills are developed?

  • Define the commercial strategy and propose a relevant offer
  • Determine the marketing strategy and propose an innovative offer
  • Define and implement the business development plan
  • Manage and implement communication and digital marketing actions
  • Manage a marketing and sales team
  • Implementation and management of marketing and management strategy in the luxury and fashion, tourism, wine and spirits or sports sectors

This program delivers the title of ” Manager of Marketing and Commercial Strategy” of level 7 (EU) registered in the RNCP (National Directory of Professional Certifications) under the code NSF 312.

The certification is obtained by capitalisation of all the blocks of skills.

For more details, please consult the online repository: https: //www.francecompetences.fr/recherche/rncp/34806/

What are the teaching methods?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What are the tuition fees for the course?

Initial training:

  • Entry in MSc1 : 9 550 €.
  • Entry in MSc 2 after M1: 10 050 €.
  • Direct entry in MSc2 : 11 450 €.

Continuing education (sandwich course) :

  • Training 24 months : 20 800 € HT
  • Direct entry in MSc2 : 11 950 € HT

VAE/VAP :

  • VAE : 4 200€ HT
  • VAP : 850 € HT

International package: Mandatory fee of €490 for support services exclusive to international students.

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

Key figures for the MSc Fashion Marketing, Design and Brand Strategies course

80%

Overall satisfaction with the course – Class of 2019

96%

Success Rate – Class of 2019

58%

Employability Rate – Class of 2019

Actualités

Disability

The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.

Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about the OMNES Education Group’s disability policy, click here.


Contacts for disability referents by campus:
Bordeaux : Anne-Sophie SCHENKELS – asschenkels@inseec.com
Lyon : Mylène BESTOSO – mbestoso@inseec.com
Paris : Priscila SELVA – pselva@inseec.com
Chambéry : Géraldine RIVAL – grival@inseec.com

Updated 10 May 2022