Master of Science in Fashion Marketing, Design and Brand Strategy

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

• CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
• Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
• Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

Presentation of the professions in the sector by professionals.

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators.

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

A precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment is presented.

This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

To perfect English language comprehension and communication skills in a wider context than just business English. Students are required to take the TOEIC test.

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

This course aims to illustrate the existing links between economics and marketing (Maslow/Schwartz/Rokeach/Murray). The following fundamental concepts in BtoC Marketing will be presented: Purchasing patterns; The role of key players; Segmentation; Analysing the supply; Studying the demand; Cultural behavior patterns; Company response and strategy.

Based on a case-study approach, this course will review classic and web-based marketing strategies, focusing on the international challenges facing today’s global corporations. Students will study – among other approaches – some or all of the following strategic models: Blue Ocean Strategy; Megatrends and the Emergence of Metamarkets; Market Specialty as Differentiation; Customer-Led Business.

Through case studies, this module aims to master the tools specific to marketing and communication on the Internet, mainly by addressing: – The latest trends in e-commerce (m-commerce/ f-commerce…).

– The integration of Web 2.0 in marketing strategies.

– Presentation and mastery of Web analytics tools.

– Development of a marketing and sales strategy on the various social media.

An introduction to the terminology, basics and initial concepts of international trade. This course provides the students with tools enabling them to think strategically in a global environment.

This seminar explores the role of international business and politics and their impact on global current events. From China to the Middle East, and from the United States to Europe, this course embraces such key factors as oil, terrorism, religion, demographics and ecology.

By using various examples of leading international groups (LVMH, PPR…), this seminar introduces brand portfolio extensions: premium brand positioning and the marketing and communication strategies involved: New product introductions; Pricing strategies; Consumer perception; Brand equity. This course will also explain the effect that such extensions have on a brand and the financial impact on the group.

An initial perspective on management tools such as market research, demand forecasting, CRM and consumer tracking techniques, and how these are used in the luxury business.

An overview of existing and new communications tools such as web marketing and social media, and their application to traditional luxury brands. How to manage new techniques in this fast-moving area.

Software (Excel, Word, VBA, professional software).

Presentation of the professions in the sector by professionals.

To allow students to know the expectations of the applied research thesis. Formulate a problematic, build a literature review, choose the methodology of the study, make recommendations.

History and sociology of fashion. Dissemination of trends.
Macroeconomic approach to the sector.
Knowledge of the various players in the sector (style offices, influential bloggers, large groups and small clothing companies…).
Knowledge of the fashion industry (pattern maker, designer, art director, bookeuse, PR, style office…). Visits to trade fairs and companies.

Understand the principles which govern marketing activities in global environment.
Managing creativity and innovation.
Existing and emerging markets for fashion goods.
International market entry, product launches, marketing strategies and promotions in fashion sector.

Type of merchandising.
Consumer behaviour as the keystone of merchandising.
Analysis of merchandising ratios: optimization, value, layout logic, assortment.
Visual Merchandising.

Management of a point of sale (retail): from recruitment to the animation of the sales force; relations with the head office; stock management; respect of commercial objectives.

To bring together the knowledge and skills acquired throughout the school curriculum and the internships/work experiences to build an operational project for an innovative and phygital multi-brand fashion retail outlet.

To know the stakes of the scenography within the framework of a fashion show. Know the codes. Practical application of the organization of a fashion show from a scenographic point of view. CSR and fashion show

This course adopts a customer-based perspective to fashion brand management and communication based on current branding research and business practice.

Understand the psychological aspects of customer- based brand equity; identify fashion brand positioning and values;

plan fashion brand communication programs; design communication strategies for growing and sustaining brand equity.

Mapping the changing profile of global luxury consumers. Targeting the luxury consumer in mature and emerging markets.
Understanding social, cultural and behavioral characteristics of consumers.
Examining luxury retail concepts and the development of new distribution channels.

Developing an international strategic plan. Brand portfolio planning in international groups. Growth strategies in mature and emerging markets. Managing international distribution partnerships. The role of the independent family-owned business.

Strategies and techniques for selling on the Internet. Integration of an e-business strategy in the company. Multi-channel and cross-channel strategy. Logistics and distribution. Payment security. CRM and loyalty tool.

The specificities of this sector (rapid change, global brands, craftsmen, trades…). Launch of new products. Customer relationship management and loyalty.
Understand a marketing and/or sales situation and make the most appropriate decisions

Organization and management of purchasing; customer/supplier relationships; setting up a supplier performance improvement plan; international legal aspects; obtaining the best conditions in terms of quality, cost, lead time and source, purchasing processes.
Improved supplier performance.
International negotiation in the fashion and design sector.

Understand the different economic, commercial, legal and cultural evolutions of distribution.
The major players in the distribution of luxury goods and clothing in general.
Choice of the most suitable distribution format, animation and development of the points of sale.

Mastery of the strategic approach and practice of PR; knowledge of the players and professions in the sector.
Implementation of press and public relations strategies for the various media; daily management of shopping requests; updating of press contacts; drafting of press releases.
Generate media interest around the brand, the designer, the new products. Organization of events: open house, product launch, collection launch, organization of a fashion show, promotion of an event.

Understand the specificities of the luxury sector, from segmentation to pricing strategy. Master the fundamental differences between luxury, ready-to-wear, haute couture and premium brands.
Know how to establish a marketing strategy in line with the brand identity and implement an efficient sales strategy.

Understand the importance of design in a broad sense and its impact on the study of consumer behaviour.
To know the different facets of design: visual (Photoshop / Illustrator), sound, olfactory and furniture.
Integrate marketing constraints into packaging design.

To know the major actors of the fashion industry (Zara, Mango, H&M, GAP, C&A), the new distribution methods and the multiplication of collections.
Master the logistical and commercial constraints linked to the increase in the frequency of collections.

Democratization and exclusivity in perfumes, cosmetics, and accessories.
Global trends in watches, fine jewelry and leather goods.
Art, heritage, and tradition in the luxury product mix.

To discover the gem and jewellery sector. Give the professional concepts and vocabulary. Get to know the legal framework of the sector. Discover the professions in the sector and their players.

Marketing and communication strategies applied to the world of children.

Company visits, ready-to-wear trade fairs.