What careers are there in sports marketing?

The global sports market has grown at an average annual rate of 6.6%, according to PwC, with a very positive outlook, thanks in particular to events such as the Paris 2024 Olympic Games and the boom in sports sponsorship.

The multidisciplinary nature of the sector means that there are many new occupations. Because they are so varied, the professions in the sector are accessible through specific branches and with different levels of education.

Contents

What careers are there in sports marketing? That’s the subject of this article.

In a nutshell:

Sports marketing is a sector that is recruiting more and more.
The sector is multidisciplinary and involves many other sports-related sectors.
Sports marketing can be a gateway to an international career.
It is taught in business schools in particular.
There are many and varied careers in sports marketing, accessible at different levels of education.

Sports marketing

Why work in sports marketing?

If you have a passion for sport and its various aspects, there’s every reason to work in sports marketing. This sector involves applying marketing to sports-related activities, without requiring you to be an athlete yourself.

As sport can be the subject of a wide range of activities, including communication, advertising, events and so on, sports marketing is a field that recruits enormously. Jobs in the sector may be linked to other fields, but as long as they relate to sport and marketing, they are an integral part of it.

The sector is expanding rapidly and is taking on an international dimension. By working in sports marketing, you can look forward to a global career. What’s more, the diversity of the assignments ensures constant professional development.

Objective

What is the aim of sports marketing?

Sports marketing exploits the global popularity of sport to promote products, services or brands. The aim is to use sport as a lever of interest and communication to reach consumers. In short, the aim of sports marketing is to make an activity profitable by drawing on the universal passion for sport.

Business

Top 10 sports marketing professions

If you train in the sector, you can move into one of the following sports marketing professions:

Sports marketing director

With an MSc in Sports Marketing & Customer Experience, you can become a sports marketing manager. Your role will be to design and lead strategies to promote sport-related products or brands.