What profile do you need for a BTS NDRC?

The BTS NDRC (Negotiation and Digitisation of Customer Relations) is a 2-year higher education qualification that trains professionals to manage and optimise omnichannel customer relations. This BTS is open to holders of the baccalaureate from all streams, but certain profiles are more likely to succeed in this pathway. So, what profile should you choose for a BTS NDRC?

Contents

In a nutshell:

The NDRC BTS is open to holders of the baccalaureate from all streams.
It provides training in sales, marketing and customer relations.
The qualities needed to succeed are: a taste for contact, adaptability, rigour and fluency.
The course is a 2-year sandwich course.
The BTS NDRC is a very popular qualification with recruiters.

Definition

What is the BTS NDRC?

The BTS NDRC, or Négociation et Digitalisation de la Relation Client (Negotiation and Digitalisation of Customer Relations), is a 2-year higher education diploma that prepares students for careers in sales, marketing and customer relations. This course has adapted to changes in the market and now includes digital tools for better management of omnichannel customer relations.

It is also a sandwich course, which means that students alternate between theoretical classes at the school and periods in the workplace. This enables them to put their knowledge into practice and develop their professional skills.

The BTS NDRC is highly regarded by recruiters. Holders of this diploma have many job opportunities in the retail, distribution, services and banking sectors.

Missions

What are the objectives of the BTS NDRC?

The BTS NDRC aims to train professionals capable of meeting the demands of the market in terms of omnichannel customer relations. On completion of the course, students will be able to :

Understand the challenges of customer relations and changes in the market;
Prospecting and building customer loyalty using digital and traditional tools;
Develop sales by offering products and services tailored to customer needs;
Manage omnichannel customer relations using different communication channels (telephone, email, social networks, etc.);
Analyse customer data to better understand their expectations and needs;
Driving and managing customer relations by implementing loyalty and customer satisfaction initiatives.

Training

What is the duration of the BTS NDRC?

The BTS NDRC is a two-year sandwich course, divided between theoretical teaching at the lycée and a work placement in a company.

The work-study schedule is generally as follows:

One week at the training centre or school;
Three weeks in a company.

This may vary depending on the institution and the placement agreement.

The work placement is an essential part of the course. It enables students to put their knowledge into practice and develop their professional skills.

Skills

What qualities are needed to enter the BTS NDRC?

The BTS NDRC is a demanding course that requires students to possess a number of qualities. These include

A taste for contact and human relations;
Adaptability and responsiveness;
Thoroughness and organisation;
Oral fluency and persuasiveness;
Mastery of the digital tools used in customer relations.

In addition to these qualities, students must also be motivated and have a good team spirit.

Motivation

How do I pass my BTS NDRC?

Succeeding in your BTS NDRC requires motivation, hard work and good organisation. Here are a few tips to help you achieve your goals:

Invest in your studies. Attend lectures regularly, take careful notes and actively participate in tutorials;
Be rigorous and organised. Plan your work, set yourself targets and stick to your deadlines;
Apply what you’ve learned in class to your work placements. It’s an opportunity to put your skills into practice and become more professional.
Practise for the written and oral tests. There are lots of exam papers and answers available online;
Don’t hesitate to ask your teachers or company tutors for help. They can give you advice and support;
Take part in conferences and professional events, and connect with customer relations professionals on social networks;
Read books and articles on sales, marketing and customer relations. Keep up to date with the latest trends and best practices;
Learn a foreign language. This will enable you to work in an international environment.

Campus

Where can I study for the BTS NDRC?

The BTS NDRC is offered by many public and private high schools in France. You can also find this course at certain business and management schools such as INSEEC.

Renowned for the quality of its training, INSEEC offers the BTS NDRC on its 4 campuses: Paris, Bordeaux, Lyon and Marseille.

The course is taught by experienced professionals and is based on innovative and interactive teaching methods. Students also benefit from individualised support and a network of partner companies.