Marketing is a profession that is increasingly in need of qualified candidates. The boom in marketing courses has made it easier to enter the field. There are many different types of marketing degree available in higher education. These include BTSs, Bachelor’s degrees, Master’s degrees and professional licences. You’ll need to choose from a wide range of different options depending on your own interests and goals.

The short courses are designed to give you an in-depth understanding of marketing concepts and principles and how they can be used in your business.

These short courses cover all aspects of marketing, from brand awareness and search engine optimisation (SEO) to social media strategy, e-mail marketing and content creation.

The emphasis is on practical knowledge that students can apply immediately. You’ll learn about competitor analysis, audience analysis and much more. You’ll also get hands-on experience through case studies, and challenges, to make sure you understand what you need to do to make your campaigns successful.

Short courses last 2 to 3 years on average. This depends on the course you choose. Short courses include : BUT technique de commercialisation avec spécialité marketing digital, BTS, licence et licence pro marketing ou digitale ou encore Bachelor Marketing, Communication et Développement de Produits.

The duration of a marketing course depends on the type of course you are going to follow. Some of them are highly specialised, and depending on the level of qualification you are aiming for, the duration will inevitably vary. Courses at Bac +3 and Bac +5 level will enable you to become a professional in the field of marketing. If you choose to study at a business school, the course will last 3 years on average. Masters courses last 5 years on average.

Grande école programmes offer a wide range of courses and specialisations, from engineering to law and political science. This degree is highly recognised and sought after by companies.

The Master of Business Administration or MBA is a postgraduate degree that enables its holder to embark on a career in business management.

The BBA is a popular course at business schools. It is a course of study that enables students to become senior executives. This course is very popular, as it enables students to deepen their knowledge in 3 areas: economics, management and finance. What’s more, it often offers an excellent international outlook. The MSc (Master of Science in Commerce) is a two-year degree, with more advanced specialisation, designed to give future managers a complete and in-depth education in economics. It is designed for people who want to learn about business, management and marketing.

A sandwich course is a type of training that allows students to alternate between studying and working. It allows you to put theory into practice within a company. This type of training also enables you to finance all or part of your study-related expenses, including tuition fees, by having them paid by the company and receiving a salary.

INSEEC offers a wide range of marketing courses. Courses specialise as you progress through the curriculum, allowing you to develop your skills from beginner to seasoned professional. Courses are designed to help students understand marketing theory and how it works, as well as providing practical applications and case studies that highlight the importance of marketing in business.

INSEEC has created a number of online articles where students can find out all they need to know about marketing courses. You can choose between: a BBA, an Msc, a Bachelor or a Grande École programme.

Marketing is the process of identifying, anticipating and adapting to customer wants and needs. It is a broad term that can be applied to all types of organisations, including businesses, non-profit organisations and advertising agencies. Marketing can include consumer research, advertising and public relations, sales promotion, product development and manufacturing, logistics and distribution, customer service, quality control and safety, and a host of other activities.