Business development is the strategy implemented to ensure the viability of a company. If it is relevant and sufficient, it enables us to set objectives that are achievable in both the short and long term. It involves carrying out commercial actions that will ensure the company’s long-term success.

Business development then follows a clearly defined process, enabling the company concerned to establish itself in its target market. It is defined as a commercial action plan based on prospecting and building customer loyalty. It involves making effective use of the human and material resources at your disposal. This strategy aims to achieve specific objectives.

Are you wondering why you should be involved in business development ? A company may be on the right track today, but will it be tomorrow? The market is changing, demands are changing with the trends. It is therefore essential to update the commercial strategies you use if you are to succeed in the long term.

That’s why business development should be a priority for any company that wants to last. It’s the way to seize growth opportunities and continue to win the trust of target customers. The success of this strategy is explained by the increase in sales and profits achieved.

Business development is also important, because it enables you to gain market share. In any case, to launch your business and keep it operational, you need to take business development seriously.

Check out our business FAQs to find the answers to all your questions.

To establish a business development strategy, you need to answer a number of fundamental questions:

With a sales action plan that answers all these questions, it is possible to define the operational actions to be taken. To achieve this, you need to remain realistic, both in terms of your objectives and the methods you use to achieve them.

It is therefore important to establish clear performance indicators and carry out market research beforehand. The commercial development strategy must aim to reduce the risk of loss, by improving the following areas:

Are you interested in setting up a start-up ? Or would you like to train to become a business development manager ? Whatever your ambitions, to develop your skills in sales techniques, INSEEC is certainly the right choice.

Our business and management school offers work-linked professional training courses that open up career opportunities in France and abroad. All you have to do is enrol in one of the following courses:

The E-commerce & Start-Up Business Development Bachelor’s programme comprises 3 years of study. The first year is open to holders of the Bac. You can also join the programme in the 2nd or 3rd year if you have the corresponding level of study.Work-linked training is available in 3rd year.

To make the most of your business development skills in new foreign markets, choose the International Business & Innovation Major option. To access this course, you need to follow the 4-year INSEEC BBA programme.

To become an expert in commercial project management, follow the MSc Business Development & Engineering course at INSEEC. This is a 2-year specialisation. The first year is open to holders of a bac+3. With a bac+4, you can go straight into the 2nd year MSc.

This programme is aimed at students wishing to complete their commercial training. Business developers must support the company’s growth strategy by creating value. They must show unfailing motivation to create or enhance their customer portfolio. The aim is to train business engineers to master the techniques of selling goods and services in a national and international context. They must have excellent interpersonal skills and be at the cutting edge of innovation.
Find out about all our Business & Commerce courses on our dedicated page.