Why study tourism marketing?

The tourism sector is constantly evolving and looking for qualified professionals. By studying tourism marketing, you can combine your passion for travel with strategic skills. These courses will enable you to develop the expertise that companies are looking for, and to enter a dynamic, international field.

Contents

In a nutshell:

Tourism marketing is a fast-growing field with many job opportunities.
Studying tourism marketing gives you the skills you need to work in various tourism sectors.
INSEEC offers courses in tourism marketing at bac +5 level, available on a sandwich course or as initial training.

Definition

What is tourism marketing?

Tourism marketing is an essential field that brings together a range of techniques and actions implemented to promote destinations, services and tourism experiences to potential travellers. It is constantly evolving, requiring an understanding of market trends and developments, customer needs and the digital environment.

The main tasks of tourism marketing include

Analysing the market and customers’ needs: it is essential to understand tourists’ expectations and motivations in order to adapt our offer and communication accordingly;
defining the marketing strategy: this involves choosing the most relevant targets, communication channels and messages for each customer segment;
create and manage attractive content: content is a key element of digital marketing and helps to attract and retain customers;
set up communication campaigns: there are many channels for promoting tourism products and services, such as social networks, emailing, advertising campaigns, etc.
Measuring the effectiveness of marketing actions: it is important to monitor the results of marketing campaigns and adapt the strategy on the basis of the data collected.
develop strategic partnerships with other players in the tourism industry;
integrate sustainable tourism practices into marketing strategies.

Opportunities

Why study tourism marketing?

Studying tourism marketing has many advantages. Tourism marketing courses enable you to acquire skills in marketing, communication, data analysis and project management, which are highly sought after by companies in the tourism sector.

In addition to their marketing skills, tourism marketing students also acquire knowledge in the field of tourism, enabling them to specialise in a buoyant sector.

Tourism marketing is a field that requires you to work in a team, communicate effectively and adapt to different types of customer.

The tourism sector is also constantly evolving, and tourism marketing professionals have many opportunities for career development.

What’s more, tourism marketing is a field that allows you to travel and discover new horizons, while working in an exciting sector.

Training

How long does it take to study tourism marketing?

The duration of tourism marketing studies can vary depending on a number of factors, such as the student’s initial level of study and the type of course chosen.

In general, studies can last between 2 and 5 years after the baccalauréat. Students with a baccalauréat can take a BTS in Tourism (bac +2) or a DUT in Business and Administration Management (bac +2) with a tourism option.

After a bac +2, students can continue their studies in a professional licence (bac +3) or in a licence (bac +3).

To specialise in tourism marketing, students usually need to have completed 5 years of higher education. Students can opt for a Master’s degree (bac +5) or an MSc (Master of Science) (bac +5).

Jobs

What careers are possible after studying tourism marketing?

After studying tourism marketing, students can apply for a wide range of jobs, such as :

product marketing manager ;
digital marketing manager ;
communications manager ;
travel agency sales representative ;
events project manager ;
tourism consultant.

Offers

Which tourism marketing course should I take at INSEEC?

INSEEC offers two courses in tourism marketing:

MSc Hospitality Management, Tourism Marketing & Customer Experience (Master of Science, Bac +5 professional qualification)

This programme is designed for students who want to acquire expertise in tourism marketing and hotel management. It covers all the disciplines involved in marketing, communication, sales, HR and management, with an emphasis on the new challenges and digital levers that are essential to the successful management of a hotel or tourism business.

Master Grande Ecole Tourism, Leisure & Gastronomy (grande école programme, bac +5 diploma)

This programme offers general management training with a specialisation in tourism, leisure and gastronomy. It teaches students how to implement effective marketing levers in the rich and varied tourism, sports and cultural leisure, and gastronomy sectors, and enables them to acquire dual skills in tourism management and marketing.