How do you study e-commerce?

With so many brands launching their own online shops, shopping on the Internet has become commonplace. Would you like to contribute to the development of different brands, or are you thinking of launching your own e-shop? Here’s a closer look at the course you need to follow.

Contents

Domain

How can I study e-commerce?

The field of e-commerce encompasses several concepts, from the creation of an online sales platform to its overall management to ensure that it is efficient and attractive. So it’s essential to define your e-commerce project to make it easier to find the right training. Would you like to learn a few basic concepts so that you can set up an online shop? Or would you like to learn how to raise the profile of your website?

You should be aware that there are many short- and medium-term courses focusing on different aspects of e-commerce. If you want to delve deeper into the subject and become versatile, however, it is advisable to follow a business school course. This is a way of acquiring enough knowledge and network to launch your business and/or work for well-known online sales platforms.

Definition

What is e-commerce?

E-commerce encompasses all sales transactions carried out online. In other words, it is based on the creation of a sales platform offering different types of products and services. It generally takes two forms:

exchanges on widespread sites such as eBay or Le Bon Coin, where anyone can post an offer to sell and make purchases;
transactions on the website of a specific brand which offers a catalogue of its products.

As well as creating a sales platform, e-commerce also relies on various techniques to promote the brand and its products. Webmarketing concepts are essential if you are to gain an audience and raise your profile in order to promote your online shop.

Opportunities

Why is it important to study e-commerce?

Studying e-commerce means becoming familiar with the different aspects of the field. Unlike traditional training, studying at a business school is comprehensive and enables you to become versatile. The course teaches you more than just the basics of setting up an online sales site. Studying at a business school is a way of acquiring a range of different skills, thanks to your knowledge of :

digital marketing, learning about natural and paid search engine optimisation and community management;
business law ;
business strategy ;
budget management.

In other words, you’ll be able to master all the skills you need to launch your own business or enhance your CV with companies. You should also know that studying e-commerce can give you the opportunity to work abroad.

Entrepreneurship

Is it possible to go into e-commerce without having studied at a business school?

Are you wondering whether it’s possible to start an e-commerce business without any prior knowledge? The answer is yes. In fact, you can launch your business if you have a selling proposition that might appeal to consumers.

However, it’s highly likely that you’ll find it difficult to raise awareness of your brand and reach your target audience. The same applies to the financial management of your business. Studying means you don’t have to rely on someone else to manage your business. What’s more, it’s a way of becoming more professional in your field.

Company

What are the different types of e-commerce business?

Like all businesses, there are several forms of e-commerce:

B2C or business to consumer, which means that the products and services offered are aimed at individual consumers
B2B or business to business, i.e. an exchange of goods and services from one company to another
C2B or consumer to business, where the transaction is initiated by the customer, based on the principle of a call for tenders.
C2C or consumer to consumer, where exchanges take place on platforms where consumers carry out transactions with each other

Offers

What courses are available to study e-commerce at INSEEC?

At INSEEC, a leading business and management school, we offer courses that enable students to acquire cutting-edge business expertise in the e-commerce sector. For over 20 years, the business sector has been at the heart of our teaching methods, which are highly entrepreneurial.

Depending on your level of study, you can enrol on a Bachelor’s or Master’s degree course. Your options include :