Trade guide
Community manager
The community manager is the link between companies and their customers. Thanks to this profession, companies can create a whole universe around their brand, and build a strong relationship with their customers. So it’s important to choose your community manager carefully: their role is fundamental. Find out all about this exciting profession: the qualities you need, the courses you need to study, and your salary and benefits.
The business
What is a community manager?
Its role
The Community Manager/CM is an e-marketing and communications professional. They are the guarantors of the company’s image. They are responsible for managing a site, an online community, a forum or a blog, and for animating the site’s community.
Its field of action
They must be able to respond to the needs of Internet users and offer them new functions. They help them with technical problems. Community Managers must be able to analyse their site’s statistics, detect problems and find solutions.
The functions
What are the tasks of a community manager?
The role of a community manager is to facilitate exchanges between Internet users on the same subject. They are responsible for moderating the forum and ensuring that discussions are conducted in a respectful and courteous manner. This role is different from that of customer service, which is concerned only with responding to customer requests.
Become the official spokesperson for your company on the Internet
Managing buzz and bad buzz
Communicating with the press
Hosting events
As their name suggests, community managers work to create and maintain a community (customers) around a product or brand. They often act as advocates for the products they represent. They create content that arouses public interest and work to shape perceptions of their company and its offerings.
The community manager operates in social media channels or on third-party platforms such as Facebook, Instagram, TickTok, Twitch, Twitter or LinKedIn. They may play a role in public relations campaigns, helping to promote events and other activities to raise public awareness. They may also distribute press releases, conduct interviews and organise competitions.
Qualifications
The qualities and skills needed to be a good community manager
The community manager must have excellent communication skills and an understanding of community engagement tactics. They must be able to build trust with audiences through genuine engagement and positive experiences. The community manager must master the tools needed to manage their tasks: social networks, blog, website, forums. They must also be familiar with the main rules of SEO and SMO or Social Media Optimisation.
This position offers the opportunity to move on to other communications jobs.
The benefits
What are the advantages of being a community manager?
Being a community manager today has become a highly sought-after profession with a wide range of tasks requiring a variety of skills. It’s a multifaceted job that allows you to acquire new skills. It’s a very human job, and a very interesting one if you enjoy dealing with people and digital communication.
Community managers can work part-time or freelance. A community manager can therefore work for several brands at the same time. Remuneration is also attractive, even at the start of a career.
Remuneration
Community manager: salary and career development
Smaller companies sometimes offer part-time contracts. The average entry-level community manager earns between €1,600 and €1,800 net per month for 35 hours. Salary is subject to graduation in this field.
An experienced community manager can earn between €2,500 and €3,000 net per month. Full-time community managers can earn between 19,000 and 36,000 euros gross per year.
Large companies generally pay the most for community managers, and the more experience you have, the higher your salary. Some bonuses may be added to the salary. As the use of social networks continues to grow, both for Internet users and for brands, the Community Manager must evolve in parallel with the technologies and reinvent and improve himself. In this way, they can become social media managers. This is a more strategic position. In this role, they will have to analyse their actions, manage their budget, and carry out audits and reporting.
Up to
36 000€
Salary per year
Training courses
How can I become a community manager?
Our training courses
To become a community manager, you can study for a BTS in communications or a DUT in multimedia and internet professions after the baccalauréat. It is then preferable to continue on to a professional degree in information and communication. Note that the job is often open to those with at least 3 years’ higher education.
You can also take a sandwich course at . You will have the advantage of putting into practice the theories acquired during your training.
At INSEEC, we offer several courses that can prepare you for this profession:
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