MSc Marketing & AI Manager

The Master of Science Manager Marketing & AI is taught in French on seven campuses (Bordeaux, Marseille, Chambéry, Rennes, Toulouse, Lyon and Paris).

Yes, work-linked training is at the heart of the MSc Marketing & AI Manager programme. Students can apply for apprenticeship or professionalisation contracts in the fields of digital marketing, communication, e-commerce, artificial intelligence applied to marketing and digital transformation, with innovative companies, agencies, international groups or specialist firms.

Depending on the campus, a number of different schedules are available: 3 days at the company / 2 days at the school or 1 week at the school / 3 weeks at the company. This format allows you to finance your studies while developing solid professional experience in marketing, digital, communication and innovative project management.

To ensure that students have access to the best opportunities, the school offers personalised support as well as monthly job-dating sessions, enabling them to meet companies and recruiters in the digital marketing, communications, e-commerce and innovation sectors.

Yes, the Master of Science Manager Marketing & IA delivers a level 7 RNCP title “Marketing and Brand Strategy Manager” (number 38587), recognised by France Compétences and the Ministry of Employment.

This professional certification attests to the quality of the teaching offered by the INSEEC Group schools and enhances the employability of graduates in the digital marketing, communication, e-commerce, artificial intelligence applied to marketing and innovative project management sectors. The programme prepares profiles capable of rapidly integrating positions of responsibility in organisations undergoing transformation.

Visit our website to find out all the details about this recognised qualification, which offers great career opportunities in marketing, digital, AI, communication and marketing innovation.

The Corporate Relations and Alumni Department supports students throughout their career in their search for work-study placements and jobs through :

The school also provides housing assistance services to help students find accommodation close to their campus. At the same time, its network of 120,000 alumni promotes professional integration and offers the opportunity to discover the careers of graduates who today hold positions of responsibility in the fields of marketing, digital, artificial intelligence, communication and e-commerce.

Graduates are sought by :

Our network of 10,000 partner companies gives students the opportunity to do their work-study placements in data, digital, AI and digital transformation consulting. These companies regularly recruit graduates of the programme for their expertise in data analysis, digital transformation, analytical marketing, customer knowledge and performance management.

At the company forums organised on each campus, you can find out about all the career opportunities in these growth sectors.

The duration varies according to the level of admission: two years for holders of a Bac +3 who can apply in the first year, and one year for holders of a Bac +4 who enter directly into the second year of the Master of Science. The course is taught on our seven campuses in France (Bordeaux, Marseille, Lyon, Paris, Rennes, Chambéry and Toulouse), offering a geographical itinerary tailored to your needs.

The programme provides all the skills needed to become an expert in digital marketing, communication, e-commerce and artificial intelligence applied to marketing. This 5-year post-graduate course offered by INSEEC prepares you effectively for positions of responsibility in marketing, digital, communication and innovation.

INSEEC has made accessibility an integral part of its institutional policy. Each campus has a dedicated disability advisor, responsible for providing individualised support throughout the course.

The infrastructure complies with current accessibility standards. The referral manager oversees the implementation of educational, material and organisational changes, in conjunction with the school’s departments.

This approach aims to provide each student with a suitable learning environment. The contact details of the student advisor are available on the contact page of your campus.

The main objective of the programme is to train professionals capable of managing digital marketing projects, integrating artificial intelligence into communication and business development strategies, and supporting companies in their performance, innovation and digital transformation challenges. The course provides solid skills in marketing, digital communication, AI applied to marketing, project management, e-commerce, performance management and transformation management.

The skills acquired will prepare you for careers of responsibility in marketing, digital, communication, e-commerce and marketing innovation. The Master of Science also develops the strategic, analytical and interpersonal skills needed to progress to positions such as marketing manager, digital project manager, e-commerce manager, digital strategy consultant or marketing performance manager.

Links with other professional qualifications, certifications or authorisations.

Yes, INSEEC relies on a network of 120,000 active alumni worldwide, many of whom are now working in digital marketing, communication, e-commerce, artificial intelligence applied to marketing and innovative project management. This network fosters professional integration, mentoring opportunities and career development in fast-changing sectors.

The Group’s schools also offer continuing education courses to enable former students to update their skills, strengthen their expertise and discover new specialisations in marketing, digital, communication, artificial intelligence, e-commerce and management.

Many alumni now hold positions of responsibility in digital marketing, digital communications, e-commerce, marketing innovation or digital project management, and regularly share their experience with students. These exchanges help to bridge the gap between what the Master of Science teaches and the realities of the professional world.