• Organising sports competitions: planning infrastructures, coordinating logistics teams and guaranteeing the safety of participants.
• Public relations management: working with the media, sponsors and influencers to maximise the visibility of the event.
• Planning sports product launches: working with brands such as Nike and Decathlon to organise promotional events.
• Team supervision: coordinating volunteers, service providers and technical teams to ensure that activities run smoothly.

• Bringing together diverse audiences: whether spectators, athletes or sponsors, sporting events aim to create moments of sharing and emotion.
• Promoting a brand or organisation: sports events are a powerful tool for raising the profile and strengthening the image of brands or organisations.
• Stimulating the local economy: sporting events, especially major international events such as the Olympic Games, generate significant economic spin-offs for local areas.

• International competitions: Olympic Games, Football World Cup, Tour de France.
• Local events: marathons, amateur tournaments or school sports days.
• Product launches: unveiling of a new line of sports equipment by brands such as Nike and Adidas.
• Marketing activations: advertising campaigns around events, such as the Fan Zones organised during the Euro or the World Cup.

• Sports clubs and federations: they organise competitions and events to promote their activities.
• Brands and sponsors: they use sports events to maximise their visibility with fans and consumers.
• Specialised agencies: they manage the logistics, communication and coordination of the various parties involved.

Key steps :

1. Academic training: a Bachelor’s degree in sport business (bac +3) provides a good foundation, but an MSc (bac +5) is recommended for more senior positions.
2. Work experience: starting out with internships, work-study placements or assistant positions in the sports events industry will help you develop a network and acquire practical skills.
3. Specialisation: choose courses focusing on events, marketing, sport business or sports communication to stand out from the crowd.

• An entry-level sports events project manager can expect a gross monthly salary of between €1,500 and €2,500, depending on the structure and the event.

• After 5 to 10 years’ experience, the annual salary can rise to between €35,000 and €45,000 gross, i.e. between €2,900 and €3,750 gross per month, or even more depending on the size and reputation of the events managed.

• Type of structure: Event agencies, private companies, public institutions or sponsors offer variable remuneration.
• Scope of events: Managing major international events can lead to higher remuneration.
• Geographical location: Salaries may vary depending on the region or country in which you work.

• With experience, a sports events project manager can progress to positions such as logistics manager, communications manager or sports events manager for larger organisations, with a corresponding salary.

• Organisational skills: planning and coordinating all aspects of an event.
• Leadership: motivating and managing diverse teams, from volunteers to contractors.
• Interpersonal skills: maintaining good relations with partners, sponsors and the media.
• Languages: English is often essential for working with international partners.
• Ability to manage stress: unforeseen events are frequent in the events industry, and you need to be able to deal with them calmly and effectively.

• A 3-year course, accessible after the baccalauréat.
• Skills in marketing, communication and sports project management.
• Available in Paris, Lyon, Bordeaux, Chambéry, Rennes and Marseille.