Why do a bachelor’s degree in luxury goods?

Do you want to work in the luxury sector and quickly move into a related profession? Then train with an establishment that can give you the skills you need to get there. By opting for a short, vocational course, you can be ready for a job in the luxury industry. Let’s find out why you should do a Bachelor’s degree in luxury in this article.

Contents

In a nutshell :

A Bachelor’s degree in luxury:

Can be accessed with at least a baccalauréat

Equivalent to a 3-year higher education diploma.

Enables you to be ready to work in the luxury goods industry at the end of your training.

Gives you access to a wide range of career opportunities.

Gives you the opportunity to continue your studies towards a Master’s degree.

Usually offered at a business school.

Definition

Bachelor in luxury: what does it involve?

A Bachelor’s degree in luxury is designed to give you the skills you need to work in the sector by the end of the programme. It generally lasts 3 years and consists of teaching you the important basics you need to master in the field. The aim of a Bachelor’s degree in luxury goods is to help you understand how the market works.

Most business schools offering this programme ensure that students learn and consolidate the basics of marketing, sales and communication during the first 2 years. As luxury involves a large number of products and services, the third year of the Bachelor’s degree is designed to specialise in a particular branch of luxury.

For this reason, some schools such as INSEEC allow their students to do a sandwich course in the final year of the Bachelor in luxury. This gives them the opportunity to put into practice what they have learnt in theory.

Objectives

What are the objectives of a Bachelor’s programme in luxury?

The objectives of a Bachelor’s programme in luxury generally include the following:

give students the ability to understand the general workings of the luxury sector;

teach them skills in marketing, management, sales and the specific characteristics of different luxury products;

make students directly operational to work in companies at the end of their training.

The aim of this Bachelor’s degree is to train professionals in the sector to understand the market, train and lead the sales force, prepare sales campaigns and organise and carry out sales, particularly on key accounts.

The Bachelor’s in Luxury prepares students to understand the company’s marketing and sales thinking, implement actions to develop the company’s customer base, evaluate customer development actions, produce reports and propose any necessary corrective measures.

Integration

How do I get into a Bachelor’s programme in luxury goods?

Would you like to study for a Bachelor’s degree in luxury? You need to find out in advance about the conditions and admissions process imposed by the establishment you are interested in.

For entry to the first year: you must hold a baccalauréat (all sections) or a Diplôme d’Accès aux Études Universitaires (DAEU), recognised as level 4;

For entry into the second year: you must have completed 60 ECTS in a sector considered to be identical in terms of skills to that of the course or have completed 120 ECTS in a management science environment;

For entry into the third year: you must have passed a 120 ECTS or a level 5 in a sector considered to be identical in terms of skills to that of the course, or have passed 180 ECTS in a management science environment.

Benefits

What are the advantages of doing a Bachelor’s degree in luxury?

Doing a Bachelor’s degree in luxury will give you a number of advantages:

you will acquire a degree of versatility, as this is a multidisciplinary field;

you benefit from professional training that can give you access to a first job in the field;

you have the choice of continuing your Masters studies or going straight into the world of work;

you have access to a wide range of career opportunities.

Jobs

What are the career prospects for a Bachelor’s degree in luxury?

By opting for a Bachelor’s programme in luxury, you can access a wide range of outlets and opportunities. Among other things, you can become :

Sales Manager ;

Business developer ;

Head of Business Development ;

Head of e-commerce.

Campus

Where can I study for a Bachelor’s degree in luxury goods?

To be able to do a Bachelor’s degree in luxury, you first need to find a higher education establishment that offers this course and enrol in it. Then, when doing your research, take care to consider the city in which you want to do your course.

At INSEEC, you can follow the programme of your choice at one of its campuses in Paris, Bordeaux, Chambéry, Lyon or Marseille.

Avenir

What to do after a Bachelor’s degree in luxury?

At the end of your Bachelor’s course in luxury, you have two main options. On the one hand, you can take up your first job in the luxury sector. On the other hand, you can choose to continue your studies and go on to a Master’s degree in order to obtain a diploma at bac + 5 level.

This second option is available at our business school. Visit our website to find out about all the programmes offered as part of a Master’s degree at INSEEC and go to our FAQ section for more details. Among others, you can choose between :