Sport business can be defined as all economic activities linked to the sports industry. This includes the management of sporting events, sponsorship, the marketing of broadcasting rights, the sale of sports-related products and services, and the promotion and management of sports brands.

In short, sport business encompasses all commercial transactions and marketing strategies implemented in the context of sport.

Sport business offers a unique opportunity to combine passion and work for those who are passionate about sport. By working in this field, individuals can build on their interest in sport while developing professional skills in a number of areas. These include marketing, event management, management, communications and many others. This combination allows sports enthusiasts to invest in a career they are passionate about while contributing to the development of the sports industry.

Sport business encompasses a multitude of activities in different sectors. Here are some of the main activities:

In the field of sport business, certain professions stand out for their particularly attractive remuneration packages. The best-paid jobs are often those that require specialist expertise, significant experience and the ability to generate revenue for the company or sports organisation. These include general managers or executive directors of major sports leagues, professional sports clubs or international sports organisations.

Marketing and strategy managers, as well as sales directors, can also enjoy high salaries. Sports agents and sports business consultants can also earn substantial salaries, depending on their client base and success.

Finally, sports law experts, data analysts and sponsorship professionals are also among the best paid in the sports business.

INSEEC offers recognised expertise in the field of sport business, with a range of courses designed in collaboration with industry professionals. Here are just a few reasons to choose INSEEC for training in sport business:

Sport plays a central role in INSEEC’s range of higher education courses. The programmes are developed in partnership with experts in the sector to meet the specific needs of the market.

Studying sport business at INSEEC guarantees immersion in the professional world right from the start of the course. Students gain valuable practical experience through practical projects and work placements.

The courses offered by INSEEC enable students to develop the skills sought after by employers in the field of sport. Whether in clubs, distribution networks, equipment manufacturers or the media, INSEEC graduates are ready to meet the challenges of the sports business market.

INSEEC offers a variety of programmes, including :

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