What training is required for a sales representative?
There are several careers available in the sales sector. These include sales representative and sales assistant. These two professions have the same objective. The only difference lies in their tasks: one is more administrative, the other more commercial. Nevertheless, you can follow the same career path, whether you want to become a sales representative or a sales assistant.

Contents
Jobs
What’s the difference between a salesperson and a sales associate?
Do you want to move into a commercial career as quickly as possible and gain experience in the best possible way? Do you want to start out as a salesperson, but don’t know what training to do to become one? We’ll tell you all about it in our article.
In a nutshell:
For a sales representative:
- Ideally, you should study at a business and/or management school.
- Experience is always a guarantee of future career advancement.
- A Bac+2 or Bac+3 is sufficient.
- Going as far as 5 years’ higher education is useful for accessing jobs with greater responsibilities.
Studies
What training do you need to become a salesperson?
The sales profession is one of the most popular areas for recruitment in the retail sector, because it is one of the most important. It involves interacting directly with customers to encourage them to consume or buy the product on offer. The system is the same when it comes to providing services.
In any case, it is advisable for anyone wishing to pursue a career in commerce to start as a sales assistant. This is a job that you can normally get into after a short course. In this case, you can choose to do a business-related course and take a Bac+2 or Bac+3.
The best way to do this is to enrol in a business and/or management school such as INSEEC, where you can benefit from comprehensive and appropriate training.
Expectations
What are the tasks and salary of a sales representative?
As a sales representative, you are an indispensable employee within a company. You have a wide range of responsibilities, and your main tasks include the following:
- promote the product and/or service offered;
- interact and exchange with customers;
- help maintain excellent customer relations;
- take part in trade fairs where the company has a presence.
It’s also worth remembering that the position of sales rep evolves with experience and seniority within a company. This is what will make the difference between your salary as a new salesperson and as an experienced salesperson . For example, when you start out, you can earn around 38,000 euros a year, compared with around 50,000 euros with more experience.
Why take a BTS to become a salesperson?
First of all, sales is a fast-moving profession, and if you want to consider career development, you need to choose the right training. Doing a BTS is an excellent alternative if you want to do a short course while keeping open the possibility of specialising in the future. The BTS takes 2 years to complete. After this, however, you can go on to do a licence or a bachelor’s degree.
The BTS Commerce enables you to acquire the fundamentals of commercial operations and negotiation. So you’ll have everything you need to be up and running by the end of your course. You also have the option of continuing your studies so that you can move into managerial or executive positions in the future.
Bac +3
Why study for a GOAL to become a salesperson?
The BUT is also an excellent option for becoming a salesperson. This is also a short-cycle course that takes 3 years to complete at an IUT. It aims to make you operational and to introduce you to the field from both a theoretical and technical point of view.
Offers
Which Bachelor’s degree should you study at INSEEC to become a salesperson?
If you’re a salesperson with ambitions to develop your career, the ideal place to start is with a Bachelor’s degree. Join the INSEEC business and management school, which offers several Bachelor’s degree courses.
If you want to work in sales, for example, you can opt for a Bachelor’s degree in international business and launch your career internationally. If you prefer, you can opt for a Bachelor in Business Development – e-commerce and start-ups. Or you could do a BBA – International Business & Innovation major, which takes 4 years to complete after the baccalauréat.
Opportunities
Which Master’s degree should I apply for at INSEEC to become a sales representative?
If you are thinking of moving up from sales to a position of greater responsibility, INSEEC also offers Master’s courses. Visit the site and, if necessary, its FAQ section for information on admission and the programmes available. Among other things, you can choose to do an MSc Trade Marketing, Distribution & Business Development or an MSc Project Management & Business Engineering. The Master Grande École – International Business Management is also available at INSEEC to open up international opportunities for you.
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