Sport business can be defined as any business related to sport. It involves exploiting sport as an activity, not necessarily practising it. Studying for a degree in sport business means training in all the fields involved in exploiting sport. These may include communication, journalism, commerce, marketing or management.

You can obtain a Bachelor’s degree (bac + 3) as part of yourstudies in sport business. You can even get a Master’s degree, equivalent to a bac + 5 diploma, if you continue your studies in this field.

The branch can be taught as part of a specialisation at establishments specialising in a particular sector. INSEEC, for example, as a business school, offers a specialisation in sports business. It offers a number of related programmes, including the following:

If you are passionate about sport, there are excellent reasons to study sport business. These days, many people follow and are interested in sport without actually playing it. This has led to the emergence of a wide range of careers in sport, offering many opportunities to capitalise on this passion and turn it into a lucrative professional activity.

This is the case, for example, of a brand of sports clothing, equipment or accessories that uses sporting events, or even athletes, to promote its products. Once you’ve found the right activity, you can earn good money from it.

In many countries, sport is also a subject of great interest to a large number of people and can also be the subject of many international jobs. All the more reason to study sport business.

To study sport business as part of a higher education or professional training course, you need to have at least a baccalaureate. Depending on your objectives, you can then choose to do a short course of 2 to 3 years or a long course of at least 5 years. Whatever career you choose in the field of sport, it is essential to have a passion for it and a solid knowledge of the sector if you are to succeed.

So you need to have the same interest in sport to study sport business and hope to succeed and break into the field.

In France, you can find several schools offering training in sport business. They are spread across several French cities, including Paris, Lyon and Marseille. In any case, the schools that train in this sector are generally specialised in particular fields and offer sport business as a specialisation. This is the case of INSEEC, for example.

INSEEC is a business school where you can study sport business. Our school has several campuses in France, including a new one in Marseille that offers specialisations in sport business. Check out our website for full details of the options available with us, and go to our FAQs to find answers to any questions you may have.