A master’s degree in communication is a 5-year postgraduate diploma, which enables you to familiarise yourself with the different aspects of this field.

A course in digital communication, as its name suggests, goes beyond the traditional path of using traditional communication tools. It’s an opportunity to master the web professions. There are several types of establishments that can help you develop your professional skills:

As a business school with a specialised communications department,INSEEC is an institution that can provide your training.

The Master of Science, also abbreviated MSc, in communication is an international degree that is recognised in English-speaking countries and has been firmly established in France for several years now. It is awarded by communication and business schools. The Master of Science is equivalent to 5 years’ higher education, but differs from a traditional master’s degree in that the latter awards a university diploma and the MSc is awarded by the same university.

Although it is not recognised in France, the Master of Science in Communication offers numerous career opportunities both nationally and internationally thanks to the network of lecturers and companies involved in this type of training. It should be noted that this type of degree is a form of specialisation in a particular field, thanks to a course lasting several months:

Depending on the school you choose, you can choose between initial training and a sandwich course. In the first case, your studies will be punctuated by a 4 to 6 month work placement.

Do you have 3 or 4 years of higher education? You can join INSEEC and specialise in digital communication by taking one of the following courses:

Advertising and digital communication are both aimed at promoting a brand or product. They differ in the tools they use. Advertising communication uses collective media to reach a global audience. In other words, it is aimed at a wide audience, with no specific target. To do this, brands use media (television, cinema and radio) and non-media media such as posters.

Digital communication is a form of digital communication, which means that it uses digital tools. Social networks are one of the preferred channels for disseminating a message, whether in text, image or even video form. These can be supplemented by other communication media such as blogs and email. It should be noted that digital communication is aimed at a more restricted audience, i.e. the community that follows the brand.

Admission requirements vary depending on the institution you choose. In all cases, you must have completed 3 years of higher education (licence or bachelor) or 4 years of higher education. Next, find out what application documents you need to submit to validate your enrolment. This may include a CV, a covering letter and an online application. In some cases, you may be asked to attend a personal interview.

To apply for a Master of Science in Communication at INSEEC, you need to submit your application online.

Virtually all students who complete their Master of Science go on to the professional world. It offers a wide range of career opportunities, and you can join companies of all sizes, from start-ups to SMEs and multinationals. Positions are available both nationally and internationally. You can also set up your own business.

With this diploma, you can focus your career on professions such as :

You can find out more about the different career opportunities in communications on our dedicated page.