Which field of study should you pursue to work in the luxury sector?
Luxury is one of the sectors that trains and recruits large numbers of students every year. It’s an attractive field, but you still need to have the knowledge and qualifications required to be fully operational. Here’s a closer look at the courses available for working in the luxury sector.
Contents
Specialisation
Which course of higher education will enable you to work in the luxury goods industry?
Luxury encompasses a number of fields, including crafts, hotels, fashion, cosmetics and many others. The course of study you choose will depend on the direction you wish to take. In addition, it is possible to follow a specialised course in luxury, just as it is possible to follow a general course before acquiring a specialisation through professional experience.
Orientation
What course of study should I choose at secondary school to work in the luxury goods industry?
Luxury is a broad sector that recruits students from many different backgrounds. No specific training is required, so you can enter the field with a general baccalaureate, before going on to a business school. Depending on the career you’re aiming for, you can also take a technological baccalaureate or a vocational baccalaureate in luxury goods. This type of educational path will then allow you to enter a BTS (hotel industry, luxury goods, tourism).
The CAP, on the other hand, is aimed more at students wishing to move into manual occupations involving luxury crafts.
Description
What are the different luxury sectors?
Luxury is a vast sector that encompasses a number of sectors:
- wine and spirits ;
- fashion and cosmetics ;
- tourism ;
- luxury management ;
- sales, marketing and communication ;
- arts and crafts.
Offers
What courses does INSEEC offer for working in luxury goods?
INSEEC has a number of training programmes focusing on the luxury sector.
Bachelor’s degree in wines and spirits
The Bachelor’s degree in wines and spirits trains professionals to meet the expectations of the wine sector. The three-year Bachelor’s programme is accessible directly after the baccalauréat, with a Bac+1 or Bac+2. The first year focuses on corporate culture, management and business. The second and third years then allow you to deepen your knowledge and specialise in a particular field, such as :
- distribution, export ;
- wine tourism ;
- sommellerie, gastronomy.
The luxury bachelor
The luxury bachelor’s degree is a three-year vocational course offered by INSEEC. The students trained are tasked with meeting the expectations of companies and, above all, high-end customers. To achieve this, the programme includes courses such as :
- employment law ;
- business strategy ;
- negotiation technique ;
- budget management.
From the third year onwards, the luxury bachelor ‘s degree has two specialisations: fashion and tourism.
MBA luxury brand management
Accessible with a Bac+3, Bac+4 or Bac+5, the MBA luxury brand management trains managers in the luxury sector. To do this, the course at INSEEC gives you knowledge in :
- budget management ;
- business plan and setting up a company ;
- business strategy ;
- business English.
MBA Marketing and management of spirits
The MBA is a two-year professional programme. Spirits marketing and managementtrains people to meet the expectations of companies working in the field. In addition to the subjects commonly taught in marketing and management, the course provides an understanding of :
- International trade of wines and spirits;
- Wine and spirits distribution network.
MBA Wine Marketing and Management
The MBA in Wine Marketing and Management is available with a Bac+3, Bac+4 or Bac+5 and lasts one or two years. The courses taught provide you with a comprehensive knowledge of the wine sector. The course enables you to apply for jobs in :
- brand manager ;
- international product manager ;
- research manager.
IGE luxury brand management
The Grande Ecole programme is accessible with a Bac+2 or Bac+3. The aim of the course is to understand the field of luxury goods, so as to find the best communication techniques for publicising and selling products. The courses on offer include :
- luxury brand management ;
- consumer behaviour and customer experience ;
- art and luxury.
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